There may be no greater love story in the advertising industry than the one between ad pros and their favorite brand mascots. A match made in heaven, or rather a brainstorming copy session, the affections for these characters has endured for decades with consumers and creatives alike.
Today, agencies throughout the country and even across the pond join us for an exclusive heart-to-heart about the love notes they’d send their favorite brand mascots this Valentine’s Day. We present this list in alphabetical order, accompanied by a punny poem penned by our own in-house Cupid: Roses are red, they grow along a vine, Kool Aid Man, Mayhem, and Tony the Tiger, won’t you be mine?
The AFLAC Duck
My love for you is not a quack.
Sometimes we are on the rocks, but when we are together it’s always a good time.
Charlie the Tuna
Out of the whole tuna-verse, I want you to be my Valentine.
Once a cheetah, always a cheetah. But I can’t stop loving you.
— Jimmy Dietzen, Creative Director, Cramer-Krasselt
DONT BE CHIKIN, BE MY VALUNTINE
Ever since the Super Bowl, I can’t stop thinking about you. I’m sorry if this is a bit too flirty, but my house is very dirty. Let’s spend Valentine’s Day together!
Kool Aid Man
When I was a kid you kept things sweet,
When I was a teen I used you to tie-die sheets,
In my 20’s we rekindled and you won me back,
As a grown man you’ll give me a heart attack,
But I’ll always love you, your sugar is so fine,
Please crash through my wall and be my valentine.
Buy her flowers and protect yourself from mayhem like me.
Tony the Tiger
Roses are red,
This valentine is late,
My day could be good, but you could make it greeaatt!
— Jon Savitt, Copywriter and Social Media Manager, Punch Digital Strategies
Toucan Sam (Froot Loops)
Nobody can love me as well as Toucan!
Haven’t seen you since Jazz Fest.
(You promised you’d write!)
Looks like you’ve been busy,
A new stop every night.
and Copenhagen again?
Let’s meet up New Orleans—
Just say where and when.
Travel’s the greatest,
We all know that it’s true.
But whoever said ‘Size matters’
Never met you, boo.
— Jessie Magee at Trumpet Advertising