Documentary Filmmaking Gets Its Own Review



Film industry stars and media executives discussed changes in documentary filmmaking at the ninth annual Advertising Week conference in New York on Monday (October 1).

Panelist Whoopi Goldberg raised funds in July via Kickstarter to make a film on comedian Moms Mabley, the Tribeca Film website reported. Goldberg sees it as a passion project – and isn't short on funds.

What's the advantage?

"Kickstarter is a great way to measure the level of interest in your idea," Landor verbal branding expert Julie Doughty said in a previous phone interview. "It's one way to let customers in, while managing your risks."

It also builds a culture around the idea. Participants feel like project owners because, in part, they are.

But Doug Scott, president of Ogilvy Entertainment, isn't waiting.

Ogilvy will release a film this Friday about the U.S. healthcare system. Advertising Week participants may be among the first to see it in theaters, on demand, or on iTunes.

ESPN Films executive Connor Schell joined the Advertising Week panel, as the network is poised to kick off a new season of its 30 for 30 series on October 2. The season will consider financial issues surrounding today's top athletes.

Judy Hu represented GE's filmmaker competition, built on the firm's Focus Forward Films series. The contest offers prizes totaling $200K. Entries should focus on innovation and invention.

For detailed coverage, see the Tribeca Film report.

Adam Rotmil contributed research from Washington, D.C. 

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