Google and Walmart announced a strategic partnership using Google’s apps and Walmart’s 4,700 stores and fulfillment centers. Currently Walmart’s online traffic is half of Amazon’s, but by partnering with Google, they look to take on the Prime giant with an eye to the future.
Walmart is including free two-day shipping without an annual membership, and even a discount for consumers willing to pick-up at the store. The pick-up discount is a nice touch for those wary of grocery delivery service and fees. Online grocery shopping has yet to take-off beyond a niche market, but if anyone was going to be successful in that arena, this partnership would be it.
The analogy of Amazon being a department store and Google Express being a mall populated with a variety of retailers only reinforces the importance of this alliance. The biggest inconveniences of a mall are the time and physicality of going, and the transport of goods back home. Using Google Home and the Easy Reorder feature in Google Express, Google and Walmart are predicting consumers will prefer the convenience.
With that in mind, comparing Amazon and the Google-Walmart partnership is like comparing apples-to-oranges. Google and Walmart clearly promote a vision of allowing the consumer to leverage voice activation and AI to bring more convenience to domestic management, whereas Amazon is more about entertainment management.
Speaking of convenience, in a few short weeks, Advertising Week New York features a Town Hall called Delighting Customers in the Age of Assistance with Marc Lore, CEO eCommerce US at Walmart, and Sridhar Ramaswamy, Senior Vice President Ads and Commerce, at Google. Marc and Sridhar will be discussing trends they see on the horizon, and you can hear directly from the thought leaders themselves on this new, exciting partnership.
Buy a Delegate Pass to #AWNewYork before 8/30 and get a reserved seat in “Designing Customers in the Age of Assistance. Click here to register.
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