09:00 AM
TC Stage

THE CONNECTED WORLD

9:00 AM
Times Center Stage
Join Shelly Palmer as he takes you on a Virtual Tour of the Connected World. You'll travel to a connected home, workplace, shopping center, super market, municipal space and park through a series of live narrated, custom curated videos. You'll see product demonstrations which illustrate the remarkable changes in consumer behavior empowered by technology and, learn how advertising and marketing must adapt.

More
Shelly Palmer Host, SHELLY PALMER DIGITAL LIVING
10:00 AM
TC Stage

The Visual Revolution

10:00 AM
Times Center Stage
Ari Lewine Co-founder and Chief Strategy Officer, TRIPLELIFT
Doug Scott President, OGILVYENTERTAINMENT
John Cantarella President, Digital, News & Sports Group, TIME INC.
Steve Spurgat Managing Director, BIG HUMAN
Vivian Rosenthal Founder and CEO, SNAPS!
in partnership with
11:00 AM
TC Stage

Inside the Social Soundtrack

11:00 AM
Times Center Stage
Glenn Brown Director, Promoted Content & Partnerships, TWITTER
Matt Derella VP Sales, US, TWITTER
Fred Graver Head of TV, TWITTER
in partnership with
12:00 PM
TC Stage

Storytelling in the Age of Social...

Social media has radically shifted the way we consume news and entertainment. As consumers turn more and more to mobile and video, Jonah Peretti, co-Founder and CEO, BuzzFeed and guests Bonin Bough, VP of Global Media and Consumer Engagement at Mondelez International and Ron Faris, Co-Founder/CEO, Virgin Special Projects will share how brands and marketers have an opportunity to create social content that users want to consume and share. More
Jonah Peretti Co-Founder & CEO, BUZZFEED
B. Bonin Bough VP Global Media & Consumer Engagement, MONDELEZ INTERNATIONAL
Scott Donaton Global Chief Content Officer, UNIVERSAL MCCANN
Ron Faris Founder/CEO of Virgin Special Projects, VIRGIN
in partnership with
01:00 PM
TC Stage

Connecting the creative world: ex...

With great opportunity comes great responsibility. Scott Belsky, Adobe's Vice President of Products & Community and co-founder of Behance, will share insights and lead a discussion with a panel of some of the best creative minds in the industry on the future of creative careers and steps we can take to empower creative people to make ideas happen. More
Scott Belsky VP of Products & Community, ADOBE (BEHANCE)
Susan Credle CCO, LEO BURNETT
Joshua Hirsch CTO, PUBLICIS KAPLAN THALER
Paul Lavoie Chairman & Cofounder, TAXI
Paul Woolmington Investor, Advisor, Communications Entrepreneur
in partnership with
02:00 PM
TC Stage

Balls of Steel... & Other Essenti...

“Start-Ups” are all the rage right now. We hear about the success stories and the big money being made. But, how do you start a company? How do you take an idea and bring it to life? What type of supporting cast do you need? What happens when it fails and succeeds? What is the inside life of a start-up look like and at what point do you engage with PR, Media, Branding and Advertising partners to bring your start-up baby out into the world? More
Michael Dubin Founder, DOLLAR SHAVE CLUB
Matthew Loyd Co-Founder, MOSEY
Peter Shapiro Founder, BROOKLYN BOWL
Alexandra Wilkis Wilson Founder & Head of Strategic Alliances, GILT
in partnership with
03:00 PM
TC Stage

The BIG Myth

3:00 PM
Times Center Stage
Bob Greenberg Founder, Chairman & CEO, R/GA
Nick Law Global Chief Creative Officer, R/GA
in partnership with
04:00 PM
TC Stage

Digital Storytelling

04:00 PM
Times Center Stage
Jon Kamen Chairman & CEO, @RADICAL.MEDIA
Eileen Naughton VP, Global Accounts & Agencies, GOOGLE INC.
in partnership with
05:00 PM
TC Stage

My Best Worst Idea

5:00 PM
Times Center Stage
A freelancer demands to see Dan Wieden a) without an appointment and b) on horseback. The best brief of all time gets ruined by Gilbert Gottfried. George Lois talks Mickey Mantle and Joe Namath into temping. Russian billionaires make threatening phone calls to a creative team. They want their tiny giraffe… right now.

They all started as good ideas. Then what? More
George Lois Advertising Legend
Matt MacDonald CCO, JWT NEW YORK
Darren Moran CCO, HAVAS WORLDWIDE NEW YORK
Vivian Rosenthal Founder and CEO, SNAPS!
in partnership with
08:15 AM
TC Hall

Tech Showcase & Networking Coffee

8:15 AM
Times Center Hall
Grab a cup of coffee, explore and meet with the AWEsome companies participating in the day.
09:00 AM
TC Hall

How Mobile is Turning Marketing o...

David Cohen Global Chief Media Officer, UNIVERSAL MCCANN
Scott Marsden SVP of Media, DIGITASLBI
Ashley Schwartz CEO, FURIOUS MINDS
Naveen Tewari CEO & Founder, INMOBI
Amanda Zaky Manager of Interactive, MARS CHOCOLATE US
in partnership with
09:45 AM
TC Hall

Mobile Matters in a Multiscreen W...

09:45 AM
Times Center Hall
Jeremy Hull Associate Director, IPROSPECT
Jesse Haines Director of Marketing, YouTube & Mobile Ads, GOOGLE INC.
Surojit Chatterjee Group Product Manager, Mobile Ads, GOOGLE INC.
Tim Reis Head of Mobile Solutions, GOOGLE INC.
in partnership with
10:30 AM
TC Hall

Waste-Free Advertising: Finally!

10:30 AM
Times Center Hall
As an industry, we’ve made great strides in targeting online behavior and demographics, but advertising is at a point where Big Data is starting to feel like Big Brother to the consumer. In fact, we’re at a point where digital marketing may be killing itself. So what is the answer? The next evolution in media combines location technology and consumer empowerment to aggregate the hand-raisers and reach the consumers who are ready and willing to receive our messages. More
Mort Aaronson Chairman and CEO, PLACEWISE MEDIA
John Baker President, DOTJWT
Jason Dailey Sr. Director, Bing Evangelism, MICROSOFT ADVERTISING
Wayne Gattinella CEO & President, DOUBLEVERIFY
in partnership with
11:15 AM
TC Hall

Tech Showcase & Networking

11:15 AM
Times Center Hall
Learn and network with 30+ mobile start-ups.
11:45 AM
TC Hall

Mobile Now: the New First Screen

11:45 AM
Times Center Hall
As marketers confront a dramatically shifting media landscape, leveraging key data and insights becomes all the more critical for success in a mobile world. Hear what Facebook has learned from its own mobile transformation and explore top trends in consumers' mobile behavior. More
Jim Squires Dir. of Product Marketing, FACEBOOK
in partnership with
12:30 PM
TC Hall

Changing Consumers Perception of ...

John Running SVP, Innovation & Technology, HILL HOLLIDAY
Lars Albright Co-Founder & CEO, SESSIONM
Meredith Vincent VP, Consumer Marketing, HBO
Rachel Weiss VP, Digital Innovation, Content & New Ventures, L'ORÉAL
Yale Cohen VP, North America Director, Activations, ZENITHOPTIMEDIA
in partnership with
01:15 PM
TC Hall

Nokia: Creating Brand Conversations

1:15 PM
Times Center Hall
Join Nokia US and Cohn & Wolfe NA as they explore the role of advocacy marketing in the success of Nokia. The once dominant leader in mobile phones, Nokia is now regaining its market leadership with advanced technologies and design features. A dynamic duo will discuss how the team put together an integrated plan that gathered influencers and advocates in unique partnership programs. More
Jim Joseph President, COHN & WOLFE NA
Valerie Buckingham Head of Marketing, North America, NOKIA US
in partnership with
02:00 PM
TC Hall

Tech Showcase & Networking

2:00 PM
Times Center Hall
Learn and network with 30+ mobile start-ups.
02:30 PM
TC Hall

Mobile Advertising: Roadmap or Ro...

Mobile advertising is the fastest-growing segment but still lags far behind other significantly less targeted mediums. Will mobile advertising ever reach its potential? The answer lies in rectifying the issues of disparate tools, networks/exchanges, developing useful analytics and improving the customer experience. Hear from industry leaders including a premier advertiser, publisher, an ad network and data analytics to discuss capitalizing on mobile advertising. More
Crid Yu Vice President and Managing Director of North America, INMOBI
Eric Hadley SVP Sales Strategy & Marketing, THE WEATHER COMPANY
John Swadener Principal, Customer Impact Consulting, PWC
Michael Rosen VP Online & Mobile Sales, AT&T ADWORKS
Nada Stirratt Chief Revenue Officer, ACXIOM
Tim Reis Head of Mobile Solutions, GOOGLE INC.
in partnership with
03:15 PM
TC Hall

Business Insider Masters of Monet...

Moderator: Pete Spande CRO, BUSINESS INSIDER
Patrick Albano VP Mobile, Social & Innovation, YAHOO!
Bill Clifford CRO, SESSIONM
Brad Smallwood Head of Measurement & Insights, FACEBOOK
Marcus Startzel CRO, MILLENNIAL MEDIA
Michele Tobin VP Global Brand Partnerships & Advertising, ROVIO ENTERTAINMENT
John Trimble CRO, PANDORA
in partnership with
04:00 PM
TC Hall

Cross Screen Summit

4:00 PM
Times Center Hall
Today’s consumer engages with content across all screens. Content is expected anytime, anywhere without exception. Traditional consumption habits have completely gone by the way side. This deep dive into Cross Screen consumption reveals the opportunities for marketers who can deliver solutions across all screens. More
Steven Rosenblatt CRO, FOURSQUARE
John Bernardo VP and Director, Integrated Content, THE STORY LAB
Jon Cooke Director of Sales, JUMPTAP
Craig Elbert VP of Marketing, BONOBOS
Jeff Gerttula GM, CBSSPORTS.COM
Joshua Koran SVP of Product Management, TURN
Dr. Michele Madansky Independent Research Consultant, MICHELE MADANSKY CONSULTING
Lovina McMurchy GM, SKYPE ADVERTISING
Jack Marshall Editor, DIGIDAY
Ittai Shiu Executive Director, Product Strategy & Operations, EXPONENTIAL
Stuart Sproule President, TBWA\DIGITAL ARTS NETWORK
05:30 PM
TC Hall

AW Connects

05:30 PM
Times Center Hall
Advertising Week’s official nightly Delegate networking event live from the Advertising Week Experience.

Open to all Delegates & Super Delegates

08:15 AM
Liberty Theater

Amazon Leadership Breakfast: How ...

Learn how innovative companies such as Adobe Systems, Pinterest, and VivaKi are using Amazon Web Services (AWS) to drive big business value without the big costs. Learn how each company is using the AWS Cloud and big data services, like Amazon Redshift and Amazon Elastic MapReduce, to make fast, data-driven, and cost-effective business decisions.

By Invitation Only More
Ariel Kelman Head of Worldwide Marketing, Amazon Web Services, AMAZON
in partnership with
10:00 AM
Liberty Theater

Bloomberg Disruptors

10:00 AM
Liberty Theater
Moderator: Felix Gillette Media Reporter, BLOOMBERG BUSINESSWEEK
Sophie Kelly President, THE BARBARIAN GROUP
Colin Kinsella CEO, MINDSHARE NORTH AMERICA
Carter Murray CEO, DRAFTFCB
Drew Schutte Chief Innovation Officer, CONDE NAST
Mollie Spilman CMO & EVP Global Sales, MILLENNIAL MEDIA
in partnership with
11:00 AM
Liberty Theater

The Art of Building Your Brand On...

Successful brands use finesse, engaging tools and compelling content when telling their story online. Join the Ad Council and Google for a spirited discussion on the best practices of building brands online from three diverse perspectives — the media, the nonprofit and the advertiser. Whether it’s to advance your mission or your bottom line, we’ll share case studies on the latest trends and digital strategies that can boost and reinforce your brand.

With an introduction by Peggy Conlon, President & CEO of Ad Council. More
Moderator: Allison Arden VP & Publisher, ADVERTISING AGE
Peggy Conlon President & CEO, AD COUNCIL
Aman Govil Team Lead, Advertising Arts, GOOGLE INC.
Priscilla Natkins EVP, Dir. of Client Services, AD COUNCIL
Babs Rangaiah VP Global Media Innovation & Ventures, UNILEVER
David Shing Digital Prophet, AOL
in partnership with
12:00 PM
Liberty Theater

BEYOND MOBILE, THE MEDIA PLATFORM...

Brian Cooley Editor at Large & Senior Pundit, CNET
Edward Gold Advertising Director, STATE FARM
John Lisko, SAATCHI & SAATCHI LA
Paul Marcum Dir. Global Digital Marketing & Programming, GE
Dave Morgan CEO, SIMULMEDIA
Kirsten Ward Senior Director, XBOX DIGITAL
01:00 PM
Liberty Theater

SOCIAL MEDIA DRIVING SOCIAL CHANGE

1:00 PM
Liberty Theater
Ali Velshi Correspondent, AL JAZEERA AMERICA
Roy Sekoff Founding Editor, THE HUFFINGTON POST
in partnership with
02:00 PM
Liberty Theater

Mission Impossible III: Inside Sn...

Privacy remains the most complex issue facing the advertising & media business. MI III, Advertising Week's annual privacy forum, opens the black box of Edward Snowden with The Guardian, which broke the biggest global story in recent memory. The Seminar is rounded out with a select group of experts on privacy public policy looking at both Washington DC and Brussels. More
James Harlan Koenig CIP, Practice Leader, Privacy & Identity Theft, PWC
Peter Kosmala Senior Vice-President, Government Relations, 4A'S
Tim Lefroy Chief Executive, ADVERTISING ASSOCIATION
Dick O'Brien EVP & Director of Government Relations, 4A'S
Guy Phillipson Chief Executive, IAB UK
Alan Rusbridger Editor in Chief, THE GUARDIAN
Ronald Urbach Chairman, DAVIS & GILBERT LLP
Alex Wagner Host, NOW WITH ALEX WAGNER ON MSNBC
in partnership with
04:00 PM
Liberty Theater

Native Ad Forum

4:00 PM
Liberty Theater
Presented by BuzzFeed & Sharethrough

Digital Advertising Will Never Be the Same and That's a Good Thing
Jonathan Perelman of BuzzFeed and Dan Greenberg of Sharethrough begin the day by providing a quick overview of the evolving branded content and native advertising landscapes. More
Jonathan Perelman VP Agency Strategy & Industry Development, BUZZFEED
Evan Giamanco Sr. Dir., Marketing & Operations, PEOPLE
Eddy Morretti CCO, VICE
Christine Osekoski Publisher, FAST COMPANY
Dan Griffis Dir. Strategic Partnerships, Events & Lifestyle Marketing, TARGET CORP
Dan Greenberg CEO, SHARETHROUGH
Derek Gottfrid VP Product, TUMBLR
Patrick Keane President, SHARETHROUGH
Jason Goldberger SVP, TARGET.COM
Jack Krawczyk Dir. Product Management, PANDORA
Jim Squires Dir. of Product Marketing, FACEBOOK
Chad Stubbs Head of Digital Engagement & Integrated Media, PEPSICO
Jon Williams Global Head of Agency Relations, LINKEDIN
Jonathan Waecker Director of Strategy, ZYNGA
09:00 AM
Hard Rock

WINNING THE TALENT WAR

9:00 AM
Hard Rock Cafe
Andre Coste CFO, MDC PARTNERS
Anne Bologna VP Brand Strategy, TRIP ADVISOR
Charles Day Founder, THE LOOKINGLASS
Jay Haines CEO / USA, GRACE BLUE
Jon Collins President, FRAMESTORE
Karina Wilsher President, ANOMALY
Melisa Goldie CCO, CALVIN KLEIN
Susan Credle CCO, LEO BURNETT
Troy Ruhanen Chairman and CEO of the Americas, BBDO
10:00 AM
Hard Rock

Four Brands Winning the Millennia...

Moderator: Will Pearson President & Co-Founder, MENTAL FLOSS
Jonathan Perelman VP Agency Strategy & Industry Development, BUZZFEED
Elizabeth Spiers Editorial Director, FLAVORPILL
Susanna Wolff Editor in Chief, COLLEGE HUMOR
in partnership with
11:00 AM
Hard Rock

The Fast Company Conversation

11:00 AM
Hard Rock Cafe
Tim Armstrong President & CEO, AOL
Bob Safian Editor & Managing Director, FAST COMPANY
in partnership with
12:00 PM
Hard Rock

Wired CEO's

12:00 PM
Hard Rock Cafe
Moderator: Joe Brown NY Editor, WIRED
Bob Bowman CEO, MLB ADVANCED MEDIA
Bill Koenigsberg CEO, HORIZON MEDIA
Bob Lord CEO, AOL NETWORKS
Linda Sawyer CEO, DEUTSCH
in partnership with
01:00 PM
Hard Rock

Rise of the "Bespoke Male:" A Dee...

Moderator: Rich Antoniello CEO, COMPLEX MEDIA
Frank Bracken VP, Marketing, CHAMPS SPORTS
Noah Callahan-Bever Editor-in-Chief, COMPLEX MEDIA
Javier Farfan Director of Cultural Branding, PEPSICO
Jamal Henderson Sr. Brand Manager, MOUNTAIN DEW
Ahmad Islam Co-Founder, COMMONGROUND
Nick Shore Chief Strategist; Former MTV Head of Strategic Insights, "ASTRONAUTS WANTED"
Shiv Singh Head of Global Brand and Marketing Transformation, VISA
in partnership with
02:00 PM
Hard Rock

Live Life Live

02:00 PM
Hard Rock Cafe
Moderator: Susan Lyne CEO, AOL BRAND GROUP
Patty Hirsch VP and GM, College Sports & Advanced Media Division, CBS INTERACTIVE
Joe Killian Impresario, Executive Producer, Media & Entertainment, RADICAL.MEDIA
John Sykes President of Entertainment Enterprises, CLEAR CHANNEL
Russell Wallach President, LIVE NATION MEDIA & SPONSORSHIP
in partnership with
03:00 PM
Hard Rock

From Campaigns to Content Platfor...

Join SapientNitro in a discussion around the shift from campaigns to content with today’s top marketers from Verizon, Unilever, Intel and GE. This panel discussion will challenge marketers to explain with current examples on what they are doing to meet the demand of original content across all touch points to resonate with today’s connected consumers. More
Alan Schulman VP, Global Digital Marketing & Brand Content, SAPIENTNITRO
Laurie J. Koehler Consumer Campaigns Activation Manager, INTEL CORPORATION
Beth Mulhern Executive Director, Digital Experience, VERIZON
Debbie Weinstein Global Director of Media, UNILEVER
in partnership with
04:00 PM
Hard Rock

Bloomberg Top Brass

04:00 PM
Hard Rock Cafe
Moderator: Betty Liu Television Anchor, BLOOMBERG
Matt Freeman Operating Partner, BAIN CAPITAL
Luca Lindner President, Americas, Middle East & Africa & Office of the Chairman, MCCANN WORLDGROUP
Susan Lyne CEO, AOL BRAND GROUP
Nigel Morris CEO, AEGIS MEDIA AMERICAS & EMEA
Kathleen Saxton CEO, THE LIGHTHOUSE COMPANY
Peter Vesterbacka CMO, ROVIO
in partnership with
05:00 PM
Hard Rock

Total Market Strategy: Top Market...

You’ve heard the term… and you’ve probably also heard different interpretations of its meaning. Amidst the rapidly shifting demographics of our nation, the concept of multicultural marketing is being phased out in favor of marketing to a truly multicultural nation. Top consumer marketers talk about what Total Market Strategy means to their business, and share examples of how they are using it to drive sales growth. More
Jackie Woodward VP Marketing and Media Services, MILLERCOORS
Nadine McHugh VP Global Integrated Media Communications , COLGATE PALMOLIVE
Sam Thielman Staff Writer, ADWEEK
Tony Pace Chief Marketing Officer, SUBWAY FRANCHISEE ADVERTISING FUND TRUST
in partnership with
09:00 AM
BB King's

ABSOLUT VODKA TRANSFORMS TO RE-EN...

Discover the story behind the collaboration that has driven the evolution of a global icon.

Transforming an established, highly recognized brand is incredibly challenging and intimidating, but it's also necessary to remain relevant and resonant. Over the past few months, ABSOLUT has embarked on a journey to reconnect with Millennials. This is the story of how ABSOLUT & Sid Lee tackled the challenge of reinterpreting an icon, and challenging the status quo in the process. More
Moderator: Andrew McMains Senior Editor, ADWEEK
Eric Alper VP & Partner, SID LEE
Afdhel Aziz Brand Director, ABSOLUT VODKA, USA
in partnership with
10:00 AM
BB King's

The New Mainstream: How to Profit...

Consumers no longer simply consume. They’re active, skeptical, creative and entrepreneurial — and being an activist consumer is no longer a minority pursuit. Wolff Olins and Flamingo uncover the behaviors moving from the fringe to the mainstream. Come join our conversation moderated by Wired on the significance of this change in the relationship between people and brands, why it can’t be ignored by marketers, and lessons that can help you profit from the new mainstream. More
Moderator: Cliff Kuang Senior Editor, WIRED
Jennifer Bove Director, Brand Design, GE
Daniel Cherry Vice President, Consumer Planning, DIAGEO
Kirsty Fuller CEO, FLAMINGO
Karl Heiselman CEO, WOLFF OLINS
Henrik Werdelin Managing Partner, PREHYPE
Troy Young President, Digital, HEARST
11:00 AM
BB King's

What is the Value of an Idea?

11:00 AM
B.B. King Blues Club
Barton F. Graf 9000's Gerry Graf leads a Holy Grail conversation to benchmark ROI. More
Gerry Graf Founder/Creative Director, BARTON F. GRAF 9000
12:00 PM
BB King's

How Well Do You Know Your Other H...

12:00 PM
B.B. King Blues Club
Advertising is a business of people and a business of relationships... we hear it all the time. We all know that good relationships between agencies and clients lead to trust, which leads to creative freedom.

So why do we still find that often agencies and clients don’t have deep relationships, or that they still have an us vs. them mentality? More
Moderator: Greg Smith CCO, THE VIA AGENCY
Andy Goldberg Creative Director, GE
Emma Armstrong EVP & Senior Director, BBDO
Jason Harris President & CEO, MEKANISM
Rishi Daing Sr. Marketing Director, PEPSI
Leeann Leahy President, THE VIA AGENCY
Alessandra Bellini VP Brand Development, Refreshment, NA, UNILEVER
in partnership with
01:00 PM
BB King's

A Whole New Take On How Consumers...

Are you ignoring half of the purchase journey? The consumer journey has become incredibly complex in an ever-changing dynamic and competitive market; join MEC as we share a new approach to understanding and measuring how consumers make purchase decisions. Using the latest thinking in decision-making psychology, MEC Momentum provides deep insights into emotional engagement, brand commitment and the real drivers of brand choice. More
Damian Thompson Global Head of Consumer Insight, Analytics and Insight, MEC
Pele Cortizo-Burgess Global Director, Integrated Planning, MEC
in partnership with
02:00 PM
BB King's

Unlocking Client Creativity

02:00 PM
B.B. King Blues Club
Co-creation is how we truly get to learn what's in our client's mind. What are they thinking? How do they see the campaign coming to life? What kind of advertising do they like? It’s all about the journey, and sometimes even getting things wrong. More
Jennifer Rooney CMO, Network Editor, FORBES
Nancy Hill President & CEO, 4A'S
Peter Hempel President & CEO, DDB NEW YORK
Rebecca Rehder Account Director, DDB NEW YORK
Rob Horton Director, Marketing, PPG ARCHITECTURAL COATINGS
Terry Young CEO & Founder, SPARKS AND HONEY
in partnership with
03:00 PM
BB King's

4A's Competitive Edge Series

3:00 PM
B.B. King Blues Club
The 4A’s Competitive Edge Series convenes thought leaders to present strategic innovative practices for business optimization: engaging and retaining the industry’s rising stars; leveraging partnerships with diverse suppliers to increase revenue and growth; and connecting women, buying power and brands. More
Charles Barkley All-Star, NBA
Andrew Benett Global President, HAVAS WORLDWIDE
Bill Koenigsberg CEO, HORIZON MEDIA
Anita Laney CEO, PROFESSIONAL PARTNERING SOLUTIONS
Marianne Malina President, GSD&M
Maureen Sullivan SVP & GM Lifestyle Brands, AOL
Jennifer Siebel Newson Writer, Director & Executive Producer, MISS REPRESENTATION
Brian Quirke CFO, N.A., DDB WORLDWIDE
Ruben Dario Taborda Chief Procurement Officer, JOHNSON & JOHNSON
Javier Jimenez Co-Founder & CEO, MIRADA
in partnership with
10:00 AM
Lucille's

Unleashing Cross-Platform: the Ti...

Randall Beard Global Head, Advertiser Solutions, NIELSEN
Tony Cardinale EVP Insights and Media Strategy, NBC
Rick Bruner VP Research Analytics, SPECIFIC MEDIA
Huw Griffiths Global Chief Performance Officer, UNIVERSAL MCCANN
in partnership with
11:00 AM
Lucille's

Fully Integrated: How Digital Age...

11:00 AM
Lucille's at B.B. King Blues Club
Brian Carley SVP & ECD, ROKKAN
John Noe CEO & Managing Partner, ROKKAN
12:00 PM
Lucille's

Multiple Views on Viewability

12:00 PM
Lucille's at B.B. King Blues Club
Qasim Saifee Senior Vice President, Monetization Platform, OPENX
Tom Davis CMO, FORBES
Brad Krassner CEO, REALVU
Ramond Romero VP, Digital Media Activation, HORIZON MEDIA
David Simon Director, Business Development, TURN
in partnership with
01:00 PM
Lucille's

Advertising That Learns

01:00 PM
Lucille's at B.B. King Blues Club
Eric Porres CMO, ROCKET FUEL
in partnership with
02:00 PM
Lucille's

Don't Choke on the Data: How to r...

We love data. We feed off its ability to create new opportunities, to point us in the right direction, to ostensibly read customer’s minds and dazzle them with relevance. But all too often, somewhere amidst the volumes of collected and measured information, we can lose sight of the soul of an experience. At that point, creative intuition must take over and forge a path toward the human element of our messages. More
Bart Heird Interactive Creative Director, MERKLE, INC.
Ed Illig VP, Group Creative Director, MERKLE, INC.
in partnership with
03:00 PM
Lucille's

Predictive Advertising: The Mobil...

03:00 PM
Lucille's at B.B. King Blues Club
Mobile advertising is undergoing a paradigm shift from behavioral targeting and retargeting to predictive targeting, for good reason. Predictive advertising gives mobile campaigns the advantage once thought lost without the digital cookie. How does predictive advertising work? What does it look like? Where do branding and awareness campaigns stand to benefit? We'll answer that, and more! More
Moderator: Daniela Lupton Director of Strategy, ADTHEORENT
Charlotte Gutman Asst. Manager of Digital Media & Investment, L'OREAL USA
Jesse Missad Director of Connected Platforms: Mobility & Device , PHD
Jason Newport SVP, Head of Mobile Strategy, CARAT
Craig Weinberg Mobile Practice Lead, MINDSHARE
in partnership with
04:00 PM
Lucille's

What's Your Brand Story?

04:00 PM
Lucille's at B.B. King Blues Club
Consumers have the power of choice: when, how, why and where to engage with a brand. Relaying a compelling brand story via digital video is more important than ever. Learn how to create a story that engages your most relevant audiences and measure its effectiveness in this session.
More
Moderator: Seraj Bharwani Chief Analytics Officer, VISIBLE MEASURES CORP.
Stephen DiMarco CCO, CMO, MILLWARD BROWN DIGITAL
in partnership with
05:00 PM
Lucille's

Getting Digital Right: What every...

5:00 PM
Lucille's at B.B. King Blues Club
We are creating and optimizing more digital media than ever before. Consumers are accessing more content from multiple screens. And more data gives us more to measure. Marketers still struggle with advertising ROI because of the difference in which media is planned and measured, in a bigger digital ecosystem, across multiple platforms. More
in partnership with
08:00 AM
Crown Plaza

IAB MIXX Conference & Expo

08:00 AM
Crown Plaza Hotel
Advertising is ________? Everything you know about marketing and media is changing. We can't continue to apply old definitions, concepts, and structures to a new world simultaneously fragmented and united by digital technologies. To do advertising right in a digital world, we must redefine what it is. The IAB MIXX Conference & Expo brings together a brain trust of industry experts to discuss, debate, and ultimately decipher what it all means.
More
Marissa Mayer President & CEO, YAHOO!
Sir Martin Sorrell CEO, WPP
Brian King Global Brand Officer, MARRIOTT INTERNATIONAL
Colleen DeCourcy Global Co-Executive Creative Director, WIEDEN+KENNEDY
PJ Pereira Co-Founder and Chief Creative Officer, PEREIRA & O'DELL
Jean-Philippe Maheu Managing Director, Global Brand and Agency Strategy, TWITTER
Andy Forssell Acting COE & SVP, HULU
Charlie Rose Journalist
08:30 AM
Marriott Marquis

OMMA Global

08:30 AM
New York Marriott Marquis
Lori Hiltz CEO, North America, HAVAS MEDIA
Jeff Jarvis Author, PUBLIC PARTS
Miles Nadal Founder & CEO, MDC PARTNERS
Lisa Shalett Head of Brand Marketing and Digital Strategy, GOLDMAN SACHS
Joe Tripodi CMO, THE COCA-COLA COMPANY
09:00 AM
Met. Pavilion

Here Are All the Black People

09:00 AM
Metropolitan Pavilion
Here Are All the Black People, the groundbreaking multicultural career fair whose mission is to provide concrete, real-world solutions to the lack of diversity in advertising, returns this year for a dynamic multicultural and learning experience.

The event features panels, portfolio reviews, a live talent pitch session and recruiting stations. More
Rei Inamoto CCO, AKQA
Kinny Edwards, TRIBAL DDB
Jimmy Smith Chairman, CEO/CCO, AMUSEMENT PARK
Jose Molla, LA COMUNIDAD
Richard Ting, R/GA
Perry Fair Chief Creative Officer, JWT ATLANTA
Justin Racz, HELIX AGENCY
Casey Neistat, DIRECTOR
Alex Brownstein, HUFFINGTON POST
Suroosh Alvi, VICE
11:30 AM
Best Buy

Ad Club Honors Kick-Off Luncheon

11:30 AM
Best Buy Theater
The AD Club of NY’s
ADVERTISING WEEK HONORS
10th Anniversary Kick-off Luncheon for Advertising Week
Sponsored by Fast Company and Clear Channel

Join The AD Club as we host the annual kick-off luncheon for the world’s premier annual gathering of marketing and communications leaders in NYC. More
Bob Greenberg Founder, Chairman & CEO, R/GA
Bob Pittman Chairman & CEO, CLEAR CHANNEL
Bob Safian Editor & Managing Director, FAST COMPANY
George Fertitta CEO, NYC & COMPANY
Isabella Rossellini Filmmaker
Katherine Oliver Commissioner, MAYOR'S OFFICE OF MEDIA & ENTERTAINMENT
Mario Batali Chef, Entrepreneur & Founder, MBG
in partnership with
01:30 PM
Friar's Club

CMO Congress Executive Leadership...

CMO Congress Executive Thought Leadership Session featuring:

  • Creativity Drives Business
  • Marketing: An Outsider’s Inside View
  • Creativity Reinvents a Leader: The Easton Baseball Story
  • Everyone Must Be Creative
  • Sparkstarters: Unleashing the Creative in Everyone
  • More
Rick Boyko Founder, SPARKSTARTERS
Cindy Gallop CEO, MAKE LOVE NOT PORN / IF WE RAN THE WORLD
Joe McCarthy President, Dir. of Strategy, COLLINS
Steve Wilhite CMO, MEDIDATA
Ivan Wicksteed SVP & Global CMO, OLD NAVY
Chris Zimmerman President, EASTON SPORTS
02:00 PM
ARF

Mobilizing Insights around the World

Mobile use is a delightful disruptor for advertisers, enabling them to geo-target consumers in real-time around the world. Yet numerous questions abound about mobile as a research and marketing tool. ARF brings together industry leaders from marketers, media companies, agencies, and trade associations to share their research and results on how mobile is making a global business impact. More
Taimour Azizuddin Global Research Analyst, INMOBI
Monica Bannan VP, Product Leadership, Mobile, THE NIELSEN COMPANY
Artie Bulgrin SVP, Research and Analytics, ESPN
Catherine Gardner Relationship Manager, WARC
Peter Orban EVP, Innovation, Mobile & Social Research, ARF
Greg Stuart President/CEO, MOBILE MARKETING ASSOCIATION
07:00 PM
Lincoln Center

Opening Gala with Amazon

7:00 PM
David H. Koch Theater at Lincoln Center
The VIP Event of The Week takes place on the historic campus of Lincoln Center.

Presented in partnership with Amazon Media Group More
in partnership with
08:00 PM
Best Buy

Loud Live!

08:00 PM
Best Buy Theater
Advertising Week’s 10th Anniversary opening concert hosted by Funkmaster Flex.

Presented by Emmis Communications
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