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Co-creation is how we truly get to learn what's in our client's mind. What are they thinking? How do they see the campaign coming to life? What kind of advertising do they like? Itβs all about the journey, and sometimes even getting things wrong. More
Even just exploring genres of creative style in the development stage can be extremely helpful. Does the client see it as a humorous campaign? Do they imagine an anthemic approach? It doesnβt mean everyone has to agree, but at least together you get to have relevant and meaningful conversations about the work. Less
Jennifer Rooney CMO, Network Editor, FORBES
Nancy Hill President & CEO, 4A'S
Peter Hempel President & CEO, DDB NEW YORK
Rebecca Rehder Account Director, DDB NEW YORK
Rob Horton Director, Marketing, PPG ARCHITECTURAL COATINGS
Terry Young CEO & Founder, SPARKS AND HONEY
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