12:00 PM
B.B. King Blues Club

Total Market: From Ethnicity to Culture

Sergio Alcocer, President and CCO of LatinWorks and Javier Farfan, Director of Cultural Branding at PepsiCo will shatter obsolete notions of multicultural marketing by offering a progressive view of the new Total Market.
Presented by LatinWorks
Javier Farfan Director of Cultural Branding, PEPSICO
Sergio Alcocer President, CCO, LATINWORKS
in partnership with