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Big Bang Video: Media Fragmentation + Device Explosion = Innovation in Measurement
With content available at our literal fingertips, consumers control what they watch, how they watch it and when to a staggering degree. Viewers' habits are pushing both the buy and sell side of the advertising business to innovate as quickly as they can. The key is stable, streamlined and integrated planning and audience measurement. Taking a next-generation approach, Nielsen and clients are collaborating to bring digital and television measurement together as one. In this session Nielsen will unveil its flexible solution and show the evolution of ratings as you know them.
Moderator: Lynda Clarizio President, US Media, NIELSEN
Megan Clarken EVP, Global Media Product Leadership, NIELSEN
Kevin Conroy President, Univision Interactive & Enterprise Development, UNIVISION
Adam Gerber Sales Development & Marketing, ABC
Ran Harnevo SVP, Video, AOL
Steve Hasker President, Global Product Leadership, NIELSEN
Dave Morgan CEO, SIMULMEDIA
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