4:00 PM
Hard Rock Cafe

Extreme Marketing: PETA’s Unconventional, Enduring Presence in Pop Culture

Join a Q&A With Pamela Anderson, PETA and BBDO for a discussion of PETA's three decades of provocative marketing tactics. Can stars and nudity be effective in promoting a serious cause? How can you create global buzz without much of a budget? Join us for a lively discussion of how PETA keeps animal rights a hot topic, and bring your devil’s advocate questions for the Q&A.
Moderator: Pamela Anderson Actress
Toygar Bazarkaya ECD, BBDO
Dan Mathews Senior VP, PETA
in partnership with