10:00 AM
B.B. King Blues Club

The New Mainstream: How to Profit From Losing Control

Consumers no longer simply consume. They’re active, skeptical, creative and entrepreneurial β€” and being an activist consumer is no longer a minority pursuit. Wolff Olins and Flamingo uncover the behaviors moving from the fringe to the mainstream. Come join our conversation moderated by Wired on the significance of this change in the relationship between people and brands, why it can’t be ignored by marketers, and lessons that can help you profit from the new mainstream.

To learn more about the behaviors we've uncovered, see http://gamechangers.wolffolins.com/. Less
Moderator: Cliff Kuang Senior Editor, WIRED
Jennifer Bove Director, Brand Design, GE
Daniel Cherry Vice President, Consumer Planning, DIAGEO
Kirsty Fuller CEO, FLAMINGO
Karl Heiselman CEO, WOLFF OLINS
Henrik Werdelin Managing Partner, PREHYPE
Troy Young President, Digital, HEARST