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AW Curator

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Tuesday 9/30
4:00 PM

STORY AND IMMERSION

Liberty Theater
In recent years, ground-breaking scientific research has shown that the most effective way to change people’s minds is through story—and the more immersive the story, the better the result. Join marketing and communications maven Paul Woolmington and author Frank Rose for a special forum on harnessing the power of narrative.
Paul Woolmington Advisor, Advocate, Angel, Co-Founder, Naked Communications Americas
Melissa Barnes Head of Global Brands, Twitter
Felix Barrett Founder & Artistic Director; Co-Director, Punchdrunk; "Sleep No More"
Susan Bonds Co-Founder & CEO, 42 Entertainment
Ira Deutchman Managing Director, Emerging Pictures, and Chair, Film Program, Columbia University
Jeff Raider Co-Founder & CEO, Warby Parker; Harry's
Frank Rose Correspondent, Wired
Lance Weiler Co-Founder; Creative Director, Columbia Digital Storytelling Lab; BODY/MIND/CHANGE
Replay
Lance Weiler
Frank Rose
Jeff Raider
Melissa Barnes
Paul Woolmington
Ira Deutchman
Felix Barrett
Susan Bonds