Search Results for Monday 9/23

Learn how innovative companies such as Adobe Systems, Pinterest, and VivaKi are using Amazon Web Services (AWS) to drive big business value without the big costs. Learn how each company is using the AWS Cloud and big data services, like Amazon Redshift and Amazon Elastic MapReduce, to make fast, data-driven, and cost-effective business decisions.

By Invitation Only More
Ariel Kelman Head of Worldwide Marketing, Amazon Web Services, AMAZON
in partnership with
11:00 AM
Hard Rock Cafe
Tim Armstrong President & CEO, AOL
Bob Safian Editor & Managing Director, FAST COMPANY
in partnership with
Mobile advertising is the fastest-growing segment but still lags far behind other significantly less targeted mediums. Will mobile advertising ever reach its potential? The answer lies in rectifying the issues of disparate tools, networks/exchanges, developing useful analytics and improving the customer experience. Hear from industry leaders including a premier advertiser, publisher, an ad network and data analytics to discuss capitalizing on mobile advertising. More
Crid Yu Vice President and Managing Director of North America, INMOBI
Eric Hadley SVP Sales Strategy & Marketing, THE WEATHER COMPANY
John Swadener Principal, Customer Impact Consulting, PWC
Michael Rosen VP Online & Mobile Sales, AT&T ADWORKS
Nada Stirratt Chief Revenue Officer, ACXIOM
Tim Reis Head of Mobile Solutions, GOOGLE INC.
in partnership with
4:00 PM
Liberty Theater
Presented by BuzzFeed & Sharethrough

Digital Advertising Will Never Be the Same and That's a Good Thing
Jonathan Perelman of BuzzFeed and Dan Greenberg of Sharethrough begin the day by providing a quick overview of the evolving branded content and native advertising landscapes. More
Jonathan Perelman VP Agency Strategy & Industry Development, BUZZFEED
Evan Giamanco Sr. Dir., Marketing & Operations, PEOPLE
Eddy Morretti CCO, VICE
Christine Osekoski Publisher, FAST COMPANY
Dan Griffis Dir. Strategic Partnerships, Events & Lifestyle Marketing, TARGET CORP
Dan Greenberg CEO, SHARETHROUGH
Derek Gottfrid VP Product, TUMBLR
Patrick Keane President, SHARETHROUGH
Jason Goldberger SVP, TARGET.COM
Jack Krawczyk Dir. Product Management, PANDORA
Jim Squires Dir. of Product Marketing, FACEBOOK
Chad Stubbs Head of Digital Engagement & Integrated Media, PEPSICO
Jon Williams Global Head of Agency Relations, LINKEDIN
Jonathan Waecker Director of Strategy, ZYNGA
04:00 PM
Hard Rock Cafe
Moderator: Betty Liu Television Anchor, BLOOMBERG
Matt Freeman Operating Partner, BAIN CAPITAL
Luca Lindner President, Americas, Middle East & Africa & Office of the Chairman, MCCANN WORLDGROUP
Susan Lyne CEO, AOL BRAND GROUP
Nigel Morris CEO, AEGIS MEDIA AMERICAS & EMEA
Kathleen Saxton CEO, THE LIGHTHOUSE COMPANY
Peter Vesterbacka CMO, ROVIO
in partnership with
08:30 AM
New York Marriott Marquis
Lori Hiltz CEO, North America, HAVAS MEDIA
Jeff Jarvis Author, PUBLIC PARTS
Miles Nadal Founder & CEO, MDC PARTNERS
Lisa Shalett Head of Brand Marketing and Digital Strategy, GOLDMAN SACHS
Joe Tripodi CMO, THE COCA-COLA COMPANY
11:30 AM
Best Buy Theater
The AD Club of NY’s
ADVERTISING WEEK HONORS
10th Anniversary Kick-off Luncheon for Advertising Week
Sponsored by Fast Company and Clear Channel

Join The AD Club as we host the annual kick-off luncheon for the world’s premier annual gathering of marketing and communications leaders in NYC. More
Bob Greenberg Founder, Chairman & CEO, R/GA
Bob Pittman Chairman & CEO, CLEAR CHANNEL
Bob Safian Editor & Managing Director, FAST COMPANY
George Fertitta CEO, NYC & COMPANY
Isabella Rossellini Filmmaker
Katherine Oliver Commissioner, MAYOR'S OFFICE OF MEDIA & ENTERTAINMENT
Mario Batali Chef, Entrepreneur & Founder, MBG
in partnership with
Mobile use is a delightful disruptor for advertisers, enabling them to geo-target consumers in real-time around the world. Yet numerous questions abound about mobile as a research and marketing tool. ARF brings together industry leaders from marketers, media companies, agencies, and trade associations to share their research and results on how mobile is making a global business impact. More
Taimour Azizuddin Global Research Analyst, INMOBI
Monica Bannan VP, Product Leadership, Mobile, THE NIELSEN COMPANY
Artie Bulgrin SVP, Research and Analytics, ESPN
Catherine Gardner Relationship Manager, WARC
Peter Orban EVP, Innovation, Mobile & Social Research, ARF
Greg Stuart President/CEO, MOBILE MARKETING ASSOCIATION
Search Results for Tuesday 9/24

When producing innovative new content, Amazon Studios listens to the customer, no matter how young that customer may be. Join Tara Sorensen, Head of Kids Development, Amazon Studios, as she moderates a discussion with Angela Santomero, creator of Blues Clues & Creative Galaxy, and Dr. Alice Wilder, educational psychologist & Amazon Studios Educational Advisor, about how feedback from customers of all ages can help create great series.

By Invitation Only More
Angela Santomero Creator, BLUES CLUES & CREATIVE GALAXY
Tara Sorensen Head of Children's Series Development, Amazon Studios, AMAZON
Dr. Alice Wilder Educational Psychologist, Amazon Studios Advisor, AMAZON STUDIOS
in partnership with
Live sports has emerged as a major source of \"DVR proof\" content for brands to engage creatively with teams, leagues and fans. In-venue technology upgrades, 2nd screen experiences and social media platforms are but a few of the enablers for such engagement. Our panel of senior executives will examine the “state of the industry” across a number of perspectives.
More
Eric Grubman President of Business Ventures, NFL
Frank Cooper CMO, Global Consumer Engagement, PEPSICO INC.
Glenn Brown Director, Promoted Content & Partnerships, TWITTER
Jon Wertheim Executive Editor & Senior Writer, SPORTS ILLUSTRATED
Russell Sapienza Partner, Entertainment, Media & Communications Advisory, PWC
Toby Byrne President, Advertising Sales, FOX BROADCASTING COMPANY & FOX SPORTS MEDIA GROUP
in partnership with
1:00 PM
Times Center Stage
Talent search firm, The Lighthouse Company, presents WPP\'s CEO, Sir Martin Sorrell, to host a panel on how sweeping changes in media, consumer behavior, globalization and the realization of big data is changing sports marketing for good and forever. More
Bill McDermott CEO, SAP
David Stern Commissioner, NBA
Don Garber Commissioner, MLS
Kathleen Saxton CEO, THE LIGHTHOUSE COMPANY
Larry Scott Commissioner, PAC-12
Sir Martin Sorrell CEO, WPP
in partnership with
How do top creatives come up with breakthrough ideas, bust through blocks and find inspiration? Learn about effective ideation techniques from creative leaders who have produced some of the world's most successful advertising for brands like Cadillac, Pepsi, Nike, Kimberly-Clark, Chrysler and Kraft. Using IdeaPaint's "idea walls" as a backdrop, these luminaries will showcase how their thought processes led to their best work. More
Moderator: Teressa Iezzi Editor, FAST COMPANY CO.CREATE
Conor Brady Chief Creative Officer, HUGE
Sam Cannon Executive Creative Director, RAZORFISH
Amy Hodgins-Carvajal SVP, Creative Director, PUBLICIS KAPLAN THALER
Gary Koepke Global Executive Creative Director, VP, SAPIENTNITRO
Reid Miller ECD, TAXI NEW YORK
in partnership with
4:00 PM
Times Center Stage
Moderator: Carolyn Everson VP Global Marketing Solutions, FACEBOOK
Linda Boff Executive Director, Global Brand Marketing, GE
Lisa Cochrane SVP Marketing, ALLSTATE INSURANCE COMPANY
Christine Osekoski Publisher, FAST COMPANY
Joanna Coles Editor in Chief, COSMOPOLITAN
Sheryl Sandberg COO, FACEBOOK
Kirsten Flanik Managing Director, BBDO
Kim Kadlec WW VP Global Marketing Group, JOHNSON & JOHNSON
Andrew Benett Global President, HAVAS WORLDWIDE
Jim Citrin Leader CEO Practice, SPENCER STUART
David Kenny Chairman & CEO, THE WEATHER COMPANY
Michael Leedy Chief Marketing Officer, AMERICAN EAGLE OUTFITTERS
Sheila Marcelo Founder & CEO, CARE.COM
in partnership with
4:00 PM
Times Center Stage
Moderator: Joanna Coles Editor in Chief, COSMOPOLITAN
Sheryl Sandberg COO, FACEBOOK
Moderator: Carolyn Everson VP Global Marketing Solutions, FACEBOOK
Linda Boff Executive Director, Global Brand Marketing, GE
Lisa Cochrane SVP Marketing, ALLSTATE INSURANCE COMPANY
Christine Osekoski Publisher, FAST COMPANY
Television upfronts have been a staple of the ad industry for years, accounting for billions in annual revenue from marketers. As the digital Newfronts continue to gain momentum, have they been effective in moving any of this revenue away from television or does digital still have a long road ahead? More
Brian Angiolet SVP Marketing Communications and Digital Media, VERIZON
Stuart Elliott Advertising Columnist, THE NEW YORK TIMES
Jennifer Gardner Director, Media Investments and Partnerships, UNILEVER
Frank Sgrizzi EVP, Ad Sales, TURNER ENTERTAINMENT
Andrew Snyder VP Video Sales, YAHOO!
Ritu Trivedi SVP, Digital Strategy and Partnerships, MEDIAVEST
Tanzina Vega Media Reporter, THE NEW YORK TIMES
08:30 AM
New York Marriott Marquis
Martin Clarke Publisher, MAIL ONLINE
Kathryn Kulik Global SVP, Media Sales, CBSI
Faisal Masud EVP, Global E-Commerce, STAPLES
Joe Tripodi CMO, THE COCA-COLA COMPANY
Search Results for Wednesday 9/25

Join Amazon’s Jon Fine as authors explore how they are changing the publishing industry by implementing Kindle Direct Publishing to reach customers with their stories. Featuring bestselling authors, this session will explore how many authors are using new, independent platforms to propel their books.

By Invitation Only More
Jon Fine Director, Author and Publisher Relations, AMAZON
in partnership with
10:00 AM
Hard Rock Cafe
Music Marketing: The Evolution

Music fans are among the most loyal and passionate people in the world. Smart brands know how to influence and engage this fanatical group by tapping into the wild energy of the crowd and surge of emotion that comes with attending a live music event – and by uniting with consumers in the most thrilling way possible - by making their dreams a reality More
Moderator: Tyler Gray Editorial Director, Digital, FAST COMPANY
Jennifer Breithaupt SVP Entertainment Marketing, CITI
Paul Chibe VP Marketing, ANHEUSER-BUSCH
Chris Holdren SVP - SPG & Global Web, STARWOOD HOTELS & RESORTS
Russell Wallach President, LIVE NATION MEDIA & SPONSORSHIP
in partnership with
12:00 PM
Times Center Stage
Media's leading luminaries on thinking local and acting global, digital re-tooling, growing share and migration to smartphones and tablets. More
Moderator: Andrew Capone SVP Mktg & Biz Dev, NCC MEDIA
Lynda Clarizio President, US Media, NIELSEN
Suzanne Grimes President & COO, CLEAR CHANNEL OUTDOOR NORTH AMERICA
David Kenny Chairman & CEO, THE WEATHER COMPANY
Larry Kramer President & Publisher, USA TODAY
David Krantz CEO, YP
Vince Sadusky President & CEO, LIN MEDIA
in partnership with
3:00 PM
B.B. King Blues Club
Moderator: Heidi Browning SVP, Strategic Solutions, PANDORA
Aaron Fetters Director, Insights & Analytics Solutions Center, KELLOGG COMPANY
Ryan Gavin Sr. Director, Microsoft, Internet Explorer, MICROSOFT
Colin Jeffery Managing Partner & Executive Creative Director, DAVID&GOLIATH
Jeannette Perez VP, Music for Brands, Advertising & Licensing, SONY MUSIC ENTERTAINMENT
in partnership with
03:00 PM
Lucille's at B.B. King Blues Club
The ANA and 4A’s believe there is an opportunity to further improve the productivity of the agency search: a new business process, for both agencies and advertisers, to develop specific best practice guidance tools around the subject of briefings throughout the review process. In this session you will hear about the various considerations at each stage in order to ensure a successful process.

More
Claudia Caplan Chief Marketing Officer, RP3
Edward McFadden Senior Group Manager, Partner Management, TARGET CORPORATION
Eve Reiter Vice President, Marketing Category Management and Agency Relations, AMERICAN EXPRESS COMPANY
Kristin Bloomquist EVP General Manager, CRAMER-KRASSELT
Rupal Parekh Deputy Managing Editor , ADVERTISING AGE
3:45 PM
Times Center Hall
Maureen Sullivan SVP & GM Lifestyle Brands, AOL
Drew Buckley COO & Head of Digital, ELECTUS
Kevin Doohan EVP Marketing, MACHINIMA
Eric Hadley SVP Sales Strategy & Marketing, THE WEATHER COMPANY
Eric Johnson EVP & GM Tech, Games & Lifestyle, CBSINTERACTIVE
Tricia Pray EVP Network Sales, UNIVISION
Julie Shumaker VP Global Ad Sales, ZYNGA
09:30 AM
The Hilton New York
Fact: The tension that diversity creates isn’t always pleasant. It can be downright stressful as we are forced to deal with an array of differences from work styles and beliefs, to preferred cultural practices and approaches. More
Brandon Rochon Global Creative Director, LEO BURNETT
Diane Slater SVP, Client Engagement, RAZORFISH
Terrez M. Thompson VP, Global Supplier Diversity, THE COCA-COLA COMPANY
Tonya Lewis Lee Co-Founder, TONIK PRODUCTIONS
Wendy Lewis SVP, Diversity & Strategic Alliances, MAJOR LEAGUE BASEBALL
Search Results for Thursday 9/26

Adam Ostrow Chief Strategy Officer, MASHABLE
Dave Callaway Editor-in-Chief, USA TODAY
Jack Shepherd Editorial Director, BUZZFEED
Jimmy Maymann CEO, THE HUFFINGTON POST
Kate O'Brian President, AL JAZEERA AMERICA
Marc DeBevoise EVP & GM, Entertainment, News & Sports, CBS INTERACTIVE
in partnership with
9:00 AM
Hard Rock Cafe
Paul Bainsfair Director General, IPA
Nick Bampton Commercial Sales Director , CHANNEL 5
David Buonaguidi Founder & Chief Creative Officer, KARMARAMA
Claudine Collins Managing Director, MEDIACOM UK
Janine Gibson Editor in Chief, Guardian US, THE GUARDIAN
Stephen Haines Global Agency Development Director, FACEBOOK
Andy Hart VP, Europe & Multinational, MICROSOFT
Robert Harwood-Matthews President, TBWA CHIAT DAY NEW YORK
Mark Howe Country Sales Director, UK MD Agencies NACE, GOOGLE
Tim Lefroy Chief Executive, ADVERTISING ASSOCIATION
Julian Lloyd Evans MD of Advertising, DENNIS PUBLISHING
Chris Maples Vice President, Europe, SPOTIFY
Chris MacDonald President, MCCANN NY
David Pemsel Chief Commercial Officer, GUARDIAN NEWS & MEDIA
Simon Rees CEO, DIGITAL CINEMA MEDIA - DCM
Kathleen Saxton CEO, THE LIGHTHOUSE COMPANY
Rupert Staines Managing Director, RADIUM ONE
Michael Steckler EVP, Global Business Operations , CRITEO
Rupert Turnbull Publisher, WIRED UK
Kelly Williams Group Commercial Director, ITV
Steve Williams President, PHD NEW YORK
in partnership with
2/3 of Gen X’s and Y’s say the past 10 years were “the most disruptive decade of the past century,” and 81% believe the next decade will be about radical reconstruction – or reinventing the way we do things. These compelling insights came from NBCUniversal Integrated Media’s “The Curve Report (vol 3),” which tracks what’s ahead in consumer culture. More
Moderator: Willie Geist TODAY co-host, NBCUNIVERSAL
Catherine Balsam-Schwaber SVP, Integrated Media, NBCUNIVERSAL
Soraya Darabi Co-founder, ZADY
Melissa Lavigne-Delville Executive Trends & Culture Editor, NBCUNIVERSAL INTEGRATED MEDIA
David Rosenberg Managing Partner, IPG MEDIA LAB
Bob Safian Editor & Managing Director, FAST COMPANY
in partnership with
Natasha Hritzuk Consumer Insights, MICROSOFT ADVERTISING
Steven Webster Sr. Director, Experience Design, MICROSOFT
in partnership with
Alexandra von Plato President & Global Creative Officer, PUBLICIS HEALTHCARE COMMUNICATIONS GROUP
Art D'Elia VP Marketing, THE DANNON COMPANY
Cheryl Callan Chief Marketing Officer, WEIGHT WATCHERS
Vic Noble Consumer Brand Director, SHIRE PHARMACEUTICALS
The agency landscape is evolving rapidly to achieve a competitive advantage in use of technology and big data to drive targeted results; at the same time CMOs and agencies strive for innovation and differentiation... How are they doing it, who's doing it well...what trends do we expect will define marketing and advertising in the year to come. Learn from three great agency / client teams. More
Stephanie Fierman Global Chief Marketing Officer, MEDIACOM
Benny Lawrence Manager, Media/Brand Innovation, AUDI OF AMERICA
Nadine McHugh VP Global Integrated Media Communications , COLGATE PALMOLIVE
Amanda Richman President, Digital, MEDIAVEST
Lilian Tomovich SVP/Group Head, US Marketing/Consumer Marketing, MASTERCARD WORLDWIDE
Mel Varley Global Chief Strategy Officer, MEC
Kavita Vazirani VP of Media Strategy, COMCAST
in partnership with
The volume, velocity, and variety of Big Data is unprecedented: by the time you finish reading this invitation, Rocket Fuel will have scanned 25,416,667 advertising opportunities to select only the best for its customers. In that same time, Facebook users will share over 1,620,370 pieces of content, consumers will spend over $500,000 shopping online, and Twitterers will Tweet over 277,778 times. More
in partnership with
02:00 PM
The Lighthouse at Chelsea Piers
On Thursday, September 26th from 2:00 – 6:30pm, The Weather Company, in partnership with The Climate Group and Climate Week NYC, will convene leaders in government, science, industry and NGOs for a Climate Conversation. Through one-on-one interviews, short talks, panel discussions and remarks by guest speaker NYC Mayor Michael Bloomberg, The Weather Company will shine a spotlight on some of the biggest thinkers, most compelling stories and boldest solutions for reducing the impacts of climate change. The program will cover the latest science, the most significant local and national policy initiatives, leading advocacy and public engagement efforts, new technologies and breakthrough innovations. More