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Calendar

Here are new discovery tools to navigate and curate your week.

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Events

Seminars & Workshops have limited seating. Be sure to have your printed AW Credential and arrive early to ensure entry.

Tools

Manage your events by adding it to “My Events”. One click to create an alert on Desktop or Mobile.

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Tracks

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Wednesday 9/30
1:00 PM
Fast Company C-Suite
Times Center Stage
Cutting edge players on the connected life; content clutter; disruptive innovation; and the road ahead.
Eric Alt Senior Editor, Fast Company
David Fischer Vice President, Business and Marketing Partnerships, Facebook
Scott Howe President & CEO, Acxiom
Harry Kargman CEO, Kargo
Jacki Kelley COO, Bloomberg Media Group
Bill Koenigsberg President, CEO, & Founder, Horizon Media
Scott Howe
Bill Koenigsberg
David Fischer
Eric Alt
Jacki Kelley
Harry Kargman
Monday 9/28
3:00 PM
Winning the Mobile Moments of Truth: A Chat with Google & Fast Company
Times Center Stage
Mobile has shifted the way we interact with each other and the world. Instead of a few moments of truth, there are now countless micro-moments throughout the day when we are forming opinions, shaping preferences and making decisions. Join Bob Safian, Editor of Fast Company, in a dynamic discussion with Sridhar Ramaswamy, Google’s Senior Vice President of Ads & Commerce about the future of mobile and be the first to hear the latest announcements from Google.
Bob Safian Editor, Managing Director, Fast Company
Sridhar Ramaswamy SVP Advertising & Commerce, Google
Sridhar Ramaswamy
Bob Safian
Wednesday 9/30
5:00 PM
Redefining: Talent
Times Center Stage
Growth of the independent talent pool and recent adoption of Marketer’s “best of breed” model have changed the way creative teams are assembled. From sourcing talent to the increased demand on strategy and new business, Redefining:Talent will explore how the industry is adapting to the shifting landscape.
Amy Farley Senior Editor, Fast Company
Colleen DeCourcy Partner/Global Executive Creative Director, Wieden + Kennedy
Justin Gignac Co-Founder , Working Not Working
Colleen DeCourcy
Justin Gignac
Amy Farley
Monday 9/28
5:00 PM
Pandora and Spotify: Into the Millennial Music Stream
Times Center Stage
With every emerging generation, behavior continues to advance faster than brands can keep up. As marketers continually struggle to capture and retain the attention of millennials, hear from two premiere CMOs about how they are tackling understanding and communicating with this important group in the hyper-competitive music streaming landscape.
Rob Brunner Senior Editor, Fast Company
Seth Farbman CMO, Spotify
Simon Fleming-Wood Chief Marketing Officer, PANDORA
Simon Fleming-Wood
Rob Brunner
Seth Farbman
9:00 AM
The Nightly Show This Morning
Liberty Theater
Comedy Central Nightly Show host, Larry Wilmore, brings his distinct point of view and comedic take on pop culture to Advertising Week with a panel of leading luminaries for a riotous start to The Week.
Larry Wilmore Emmy Award-winning producer, actor, comedian, writer and the host of The Nightly Show
Colleen DeCourcy Partner/Global Executive Creative Director, Wieden + Kennedy
Chris Macdonald President, McCann New York
Londell McMillan, Esquire CEO; Publisher, The Northstar Group; The Source Magazine
Bob Safian Editor, Managing Director, Fast Company
Rob Schwartz CEO, TBWACHIATDAY, New York
Colleen DeCourcy
Chris Macdonald
Rob Schwartz
Larry Wilmore
Bob Safian
Londell McMillan, Esquire
Tuesday 9/29
1:00 PM
Get On Your Feet!
Hard Rock
Emilio and Gloria Estefan sit down with Fast Company for a look at an unbelievable career on stage and an exclusive preview of On Your Feet which opens October 5 on Broadway.
KC Ifeanyi Reporter, Fast Company
Emilio Estefan Legendary, Producer
Gloria Estefan Legendary, Artist
Emilio Estefan
Gloria Estefan
KC Ifeanyi
Monday 9/28
8:15 AM
ABC Leadership Breakfast
Bryant Park Grill
Ready, Set, Go...kick start the week with breakfast in Bryant Park.

By invitation only
+Platinum & Super Delegates
Tuesday 9/29
8:15 AM
Viacom Leadership Breakfast: The Attention Experience
Viacom 1515 Broadway
They come at us from all directions...brands, shows, Instagram feeds, YouTube videos. And they all have the same goals: Attract. Connect. Engage. Join Scratch—Viacom’s creative consultancy—in conversation about the state of attention today, followed by a chance to explore The Attention Experience, our interactive, multi-sensory event on how to get attention, how to keep it and how to identify the best opportunities for breakout success.

By Invitation Only + Platinum Delegates
Wednesday 9/30
8:15 AM
NBCU Leadership Breakfast
Rainbow Room
Join NBCU high atop 30 Rock in the Rainbow Room for this special start to the day.

Platinum & Super Delegates, and by invitation only.
Thursday 10/1
8:15 AM
Thomson Reuters Leadership Breakfast
Thomson Reuters
Advertising is Dead… Long Live Advertising

2015 will go down as the year that advertising, as we know it, died. With sharp declines in broadcast and cable audiences and revenue, exploding popularity of ad blockers and ever-evolving mobile platforms, advertising and ad supported media are on the verge of transforming beyond recognition. Join us at this exciting leadership breakfast as headline advertising icons and future-forward thinkers will help you make sense of the seismic changes and share visions of what evolution and growth look like in 2016...and beyond.

By invitation only
+Platinum & Super Delegates
Wednesday 9/30
2:00 PM
Mastering the Modern Mind
Liberty Theater
For today's leaders, anxiety is a natural function of the brain, a source of motivation, that helps us navigate the physical and social worlds in which we live. But anxiety can also overwhelm, and impair our ability to perform in our ever-challenging roles.

Join leading neuroscientist Joseph LeDoux and The Lighthouse Company founder Kathleen Saxton to explore how you as a leader can harness your anxiety to work for, rather than against, your goals to ensure ultimate success.
Joseph LeDoux Neuroscientist, NYU
Kathleen Saxton Founder & CEO, The Lighthouse Company
Kathleen Saxton
Joseph LeDoux
Monday 9/28
12:00 PM
Fast, Good or Cheap: The Reality of Today’s Content Creation
Getty Images Stage at B.B. King
An honest discussion with the world’s top production heads. Panelists will reveal the latest trends in quickly creating top-quality content--the fast, nimble and good content, clients want right now.
Thursday 10/1
3:00 PM
Fast Times at Amusement Park High
Hard Rock
Over the years, Amusement Park has entertained you with surprise guests like the WuTang’s Method Man, knowledge dropper - Talib Kweli, boxing great - Sugar Ray Leonard, international tech guru - Dr. David Martin, Mondelez’s global media wizard - Bonin Bough, Washington Redskins all-star wide receiver - DeSean Jackson, former Capitol Music and Virgin Records music girl group - the Rosso Sisters and extreme, supreme skydiver and skywalker - Luke Aikins. This year, we’re going to take you even higher. Much, much, much higher. Because, y’know, that’s what Amusement Park’s do.
Tuesday 9/29
10:00 AM
In the Company of Friends: The New Media Company of One & Many
Hard Rock
Top influencers and brand leaders on authenticity, the rise of technology and how to best engage women at scale.
Samantha Skey CRO & CMO, SheKnows
Samantha Skey
7:45 AM
AWNY's 2015 Leadership Breakfast: Transformational Leadership Harnessing the Velocity of Change
New York Times
Transformational leadership has never been more critical than it is in today’s fast-paced, technology-powered world. Every business across every sector is undergoing tremendous change--and so are their consumers and workforces.
Hear from top leaders on how they deliver on this imperative, driving success in our world of constant and rapid-fire evolution.
Laura Desmond Global CEO, Starcom Mediavest Group
Meredith Verdone SVP, Enterprise, Consumer and Global Wealth & Investment Management, Bank of America
Laura Desmond
Meredith Verdone
Wednesday 9/30
7:45 AM
AWNY's Media Insights Breakfast: Selling to the "Always-On" Consumer
New York Times
Fundamental differences in the shopping and media habits of generations have made it clear that the days on one-size-fits-all marketing are long gone. This panel discusses how successful marketers are using consumer insights to create targeted strategies and niche offers that reach each generation when, where and how they prefer.
Thursday 10/1
7:45 AM
AWNY's Media Insights Breakfast: Large and Nimble: How Large Brands Remain Innovative and Disruptive
New York Times
It's critical for marketing innovation to sync with customer experience and expectations, even though expectations are in constant motion. Smaller companies are widely seen as the hotbed for disruption and creators of the next best thing. For the larger brands, what does it take to respond nimbly to market trends and remain innovative?
This panel will discuss how some of the most respected, established brands successfully drive new approaches to stay current and responsive, and how they overcome roadblocks to innovate.
Jasmin Allen Head of Entertainment Marketing, T-Mobile
Denise Karkos Chief Marketing Officer, TD Ameritrade
Sylvie Schnaier Director of Global Partnerships, Johnson & Johnson
Denise Karkos
Sylvie Schnaier
Jasmin Allen
10:00 AM
The Holding Company Disruptors
Lucille's at B.B. King
Join Jon Bond and his guests as they discuss the new model holding companies emerging, and why they have the potential to “Uberize” the world of marketing services.
Jon Bond Chief Tomorroist, Tomorro LLC
Jennifer Rooney CMO, Network Editor, Forbes
Jennifer Rooney
Jon Bond
Monday 9/28
9:00 AM
Advertising Week Marketing Academy
The Lambs Club
Jim Stengel, former Procter & Gamble Global CMO, leads a highly personalized, curated experience for CMO's and senior marketing leaders.

This two-day Academy features uniqure speakers, facilitated discussion sessions and peer-to-peer learning -- a powerful, career-enhancing marketing education opportunity.


Jim Stengel President & CEO, The Jim Stengel Company
Suzanne Tosolini Senior Consultant, Jim Stengel Company
Suzanne Tosolini
Jim Stengel
Thursday 10/1
3:00 PM
Both Head and Heart
Getty Images Stage at B.B. King
Why understanding the fluid intersection of emotion and rationality is key to connecting with ethnic consumers. A conversation and exhibition on the emotional and rational mindsets of multicultural consumers.

Special Appearance by Aarona Lopez, Cast member, Nick Cannon’s Wild ‘N Out and Creator/Host, The Velvet Circus
Monique Nelson Chair & CEO, UWG
Aarona Lopez Cast Member, Nick Cannon's Wild N' Out
Jeff Yang SVP, The Futures Company
Monique Nelson
Jeff Yang
Aarona Lopez
Wednesday 9/30
12:00 PM
CEO Connectors Presented by AT&T AdWorks
Times Center Stage
More than ever before, today's leaders must be connected. Connected to consumers, fans, clients, colleagues and managers, content partners, creativity, mobile, and social platforms. An extraordinary group of change agents on the challenges and opportunities of our rapidly evolving culture.
Maria Mandel Dunsche VP, Marketing, AT&T AdWorks
Pete Cashmore CEO & Founder, Mashable
Bethenny Frankel CEO & Founder, SkinnyGirl
Lori Hiltz CEO, Havas Media North America
Jon Steinberg CEO, Daily Mail North America
Mark Thompson President & CEO, The New York Times Company
Rick Welday President, AT&T AdWorks
Jon Steinberg
Maria Mandel Dunsche
Lori Hiltz
Rick Welday
Bethenny Frankel
Mark Thompson
Pete Cashmore
Monday 9/28
1:30 PM
The Location Summit
ADARA Stage at Times Center Hall
With the massive global adoption of mobile in recent years, there is a significant shift in how these devices impact our daily lives. At the core of this ongoing shift is location. Both consumers and marketers are leveraging location to connect their online and offline experiences.
SETTING THE STAGE
Brandon Starkoff VP, Global Strategy, xAd
THE SHIFT IN THE MOBILE MINDSET
Learn why delivering location targeting with precision and scale is the new gold standard in mobile marketing and beyond. Hear from industry leaders who are successfully leveraging location to better connect with their consumers and achieve tangible ROI.
Brandon Starkoff VP, Global Strategy, xAd
Matt Rayner EVP, Global Managing Director, Starcom MediaVest Group
Malene Sam Director, Mobile Media Solutions, CBS Interactive
Angela Steele CEO, Ansible
PRESENTED BY XAD
2:10 - OZ, BEHIND THE CURTAIN, THERE'S NO PLACE LIKE HONE
A peek behind the curtain and visibility into confidential levers being pulled on behalf of clients. You'll learn how brand marketers and agencies are creating differentiated and competitive strategies that successfully find and connect with their target consumer in the right place and at the right time.
Domenic Venuto General Manager, AdFX, The Weather Company
PRESENTED BY THE WEATHER COMPANY
THE LOCATION HUDDLE
Leading edge marketers and technologists share how location technologies unlock the key to connecting on and offline behavior
Asif R. Khan Founder & President, The LBMA
Jason Uechi Director of Engineering and Data Science, YP Mobile Labs
Tom Kenney Founder and Chief Innovation Officer, Verve Mobile
Brent Hieggelke Chief Mobile Evangelist, Urban Airship
Michael Rosen VP of Sales, Foursquare
Angela Steele
Brandon Starkoff
Matt Rayner
Malene Sam
Michael Rosen
Brandon Starkoff
Jason Uechi
Brent Hieggelke
Asif R. Khan
Tom Kenney
Domenic Venuto
Tuesday 9/29
11:45 AM
What Marketers Who Know Mobile Marketing Don’t Want You to Know
Liberty Theater
What does Walmart, Coke, Unilever, MasterCard and AT&T really know about Mobile Marketing, what proof do they have, and what are they really doing about it. But equally important, what does it take to be great at Mobile Marketing. Based on a $2 million research project (AKA SMoX) that was initiated over 2 years ago, and just recently made public, developed by the Mobile Marketing Association (MMA), the trade group for marketers who think mobile matters to their future.
Tom Daly Global Group Director, Mobile, The Coca-Cola Company
Michael Donnelly SVP, Group Head Global Digital Mktg, Mastercard
Michael Donnelly
Tom Daly
Wednesday 9/30
2:00 PM
Disruptive Brand Positioning
Nasdaq MarketSite
Brands who win, win through the combination of skillful execution, clear value proposition and the ambition to take calculated risks. This Nasdaq panel focuses on some of the most disruptive brands, and how their positioning strategy yielded a presence that speaks volumes among their customers and target audiences.
Neil Vogel CEO, About.com
John Avlon Co-Managing Director and Editor-in-Chief, The Daily Beast
Chris Thorne Chief Marketing Officer, The Honest Company
Geoff Henshaw VP of Brand and Retail, Shoes.com
Jeremy Skule Chief Marketing Officer, Nasdaq
John Avlon
Geoff Henshaw
Jeremy Skule
Chris Thorne
Neil Vogel
Tuesday 9/29
3:00 PM
Can brands use technology and digital media to create popular culture, rather than cultural pollution?
Nasdaq MarketSite
With the rise of digital media and technology, brands now have a greater capacity to influence culture. With this comes a big responsibility, how will brands react? Will they add cultural pollution to the world or raise the standard and add value to the moment? Hear what people from all parts of the content creation ecosystem have to say about their role in creating culture.
Chris Copeland CEO, GroupM Next
William Lunderman VP, Global Design, Colgate-Palmolive Company
Peter Minnium President US, Ipsos Connect
Ambarish Mitra CEO & Founder, Blippar
Anjula Acharia Bath Partner, Trinity Ventures
Peter Minnium
Anjula Acharia Bath
William Lunderman
Ambarish Mitra
Chris Copeland
Wednesday 9/30
4:00 PM
Bloomberg is Disruption
Hard Rock
Disruption is everywhere as brands battle for time and focus of distracted consumers. How are today's leaders and image shapers breaking through to win hearts, minds and market share?
Lucien Boyer President & Global CEO, Havas Sports & Entertainment
Don Kennedy President, Advertiser Platforms, AOL
Paul Liberman COO & Co-Founder, DraftKings
Kathleen Saxton Founder & CEO, The Lighthouse Company
Lori Senecal Global CEO, CP+B
Paul Liberman
Kathleen Saxton
Don Kennedy
Lucien Boyer
Lori Senecal