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Monday 9/29
10:00 AM

Fast Company CEO Conversation

Times Center Stage
Industry leaders on navigating forward, the pace of change, driving results for clients and expanding opportunity as others fight contraction.
Robert Safian Editor, Managing Director, Fast Company
David Kenny Chairman & Chief Executive Officer, The Weather Company
Miles Nadal Chairman & CEO, MDC Partners
Justin Smith CEO, Bloomberg Media
Jim Stengel President & CEO, The Jim Stengel Company
Miles Nadal
Justin Smith
Jim Stengel
David Kenny
Robert Safian
Wednesday 10/01
9:00 AM

Fast Company One On One: Yannick Bolloré

Times Center Stage
Havas Global Chairman and CEO Yannick Bolloré makes his first appearance in North America in conversation with Fast Company Executive Editor, Noah Robischon.
Yannick Bolloré Global Chairman & CEO, Havas
Noah Robischon Executive Editor, Fast Company
Noah Robischon
Yannick Bolloré
Tuesday 9/30
11:00 AM

Social Innovation: Aligning Brands Through Creative Ideas, Strong Execution...and SOUL

Liberty Theater
How many surveys cite the obvious fact that CSR is increasingly important in building brands? An overwhelming amount. In an intimate one-on-one chat between Lauren Bush Lauren, Founder, FEED, and Fast Company Publisher, Christine Osekoski, we will explore this topic with the best learning tool: storytelling. Learn more about how FEED has forged successful partnerships with brands such as Target, Disney, Pottery Barn, Clarins, and Whole Foods Market, Gap, Tory Burch, and Godiva. Hear the story about FEED’s new initiative, FEED Supper, and how they are launching an entirely new strategy that ignites brands and consumers alike in “FEED’ing the world, one product [and initiative] at a time”.

Presented by FEED & Fast Company
Lauren Bush Lauren Founder & CEO, FEED Projects
Christine Osekoski Publisher, Fast Company
Christine Osekoski
Lauren Bush Lauren
Thursday 10/02
12:00 PM

A Conversation with Marissa Mayer

Times Center Stage
Yahoo CEO Marissa Mayer will sit down with Fast Company editor and managing director Robert Safian to discuss the impact of changing user habits, innovative ad formats, and new technology on the digital advertising landscape.
Marissa Mayer President & CEO, Yahoo
Robert Safian Editor, Managing Director, Fast Company
Robert Safian
Marissa Mayer
Monday 9/29
8:15 AM

The Wall Street Journal & Ad Council Leadership Breakfast: Your CSR Priorities and the Issues of Today

NASDAQ MarketSite
Super Delegates & By Invitation Only.
Cause marketing is no longer a buzz word but integral to companies’ ethos, profits and CSR strategy. When done right, these partnerships can inspire, enhance customer loyalty and employee satisfaction. But what are the key ingredients to a successful cause marketing partnership? How can you measure ROI? Hear from leaders at Unilever, MRY, Chobani and the NBA about trends and tactics that can take cause marketing beyond bracelets and ribbons to deeper engagement & purpose driven marketing.
Peggy Conlon President & CEO, Ad Council
Kathy Behrens EVP, Social Responsibility & Player Programs, NBA
Matt Britton CEO, MRY
Peter McGuinness Chief Marketing & Brand Officer, Chobani
Kathy O'Brien VP, Marketing Services and Skin, Unilever
Kathy O'Brien
Peter McGuinness
Peggy Conlon
Kathy Behrens
Matt Britton
Tuesday 9/30
8:15 AM

NBCUniversal Leadership Breakfast: Social Media & Storytelling

NASDAQ MarketSite
Social media is redefining storytelling and how consumers experience premium content. This discussion will look at the way media brands are driving some of the most popular conversations on social media platforms.

Super Delegates & By Invitation Only.
Paola Norambuena Executive Director, Verbal Identity, North America, Interbrand
Colleen Mohan Senior Vice President, Brand Marketing, USA Network, NBCUniversal
Michael Engleman Executive Vice President, Digital & Global Brand Strategy, Syfy , NBCUniversal
Kim Garcia VP, Strategic Brand Planning, VaynerMedia
Ellen Stone Executive Vice President, Marketing, Bravo Media & Oxygen Media , NBCUniversal
Ellen Stone
Colleen Mohan
Paola Norambuena
Kim Garcia
Michael Engleman
Monday 9/29
12:30 PM

Be Bold, Be Engaging, or Be Gone: The Importance of Real-Time Marketing

The Microsoft Stage
Billions of pieces of content are being shared daily and consumer attention shifts every hour (if that). How can your brand possibly hope to stand out in all that noise? Today's marketing challenge lies in the ability to inspire participation from your audience and be relevant on a daily basis. Real-time marketing (RTM) isn't just a flash in the pan and we have the data to prove it. Hear from experts at Spredfast and A&E around the importance of 'marketing at the speed of life' and using a data-driven approach to RTM.
Chris Kerns Director of Analytics and Research, Spredfast
Morgan Greco Senior Director, Social Media and Fan Engagement,, A&E
Morgan Greco
Chris Kerns
Tuesday 9/30
7:45 AM

AWNY Leadership Breakfast

New York Times
Creating a Culture of Mentorship in the Digital Age

With women holding only 5% of senior positions in media, only 3% of new technology startups being founded by women, and women representing only 4% of the Fortune 500 CEOs, creating a culture of mentorship has never been more critical.

How do you build a mentorship culture in the digital age, driving connectivity, inclusion, inspiration, crowdsourcing and more?

Leading women executives from marketing and technology will explore the role that digital plays in empowering talent, as well as how it’s enabling companies to architect a dynamic, thriving work environment for today and develop the leaders of tomorrow.
Jenna Wortham Technology Reporter and Columnist, The New York Times
Jodi Allen Vice President & General Manager Brand North America, P&G
Laura Desmond CEO, Starcom MediaVest Group
Perry Hewitt Chief Digital Officer, Harvard University
Reshma Saujani Founder & CEO, Girls Who Code
Laura Desmond
Jodi Allen
Perry Hewitt
Jenna Wortham
Reshma Saujani
Thursday 10/02
7:45 AM

AWNY Media Insights Breakfast: We're Talkin' About a Programmatic Revolution – Impact and Opportunities

New York Times
Media Insights Breakfast: We’re Talkin’ About a Programmatic Revolution – Impact and Opportunities

Programmatic is the leading edge of an automated marketing system that leverages data and devices to engage the consumer in new and innovative ways. AWNY’s Media Insights Breakfast panel discussion during New York Advertising Week will discuss how programmatic is expected to have a profound impact on the media landscape.
Tanzina Vega Media Reporter, The New York Times
Monique Bonner Vice President, Global Marketing, Dell
Deanie Elsner EVP and CMO, Kraft Foods Group
Lou Paskalis SVP, Enterprise Marketing & Media, Bank of Amerca
Ben Winkler Chief Digital & Innovation Officer, OMD
Lou Paskalis
Deanie Elsner
Ben Winkler
Tanzina Vega
Monique Bonner
Wednesday 10/01
3:00 PM

Thrive with Arianna Huffington

Times Center Stage
Arianna Huffington in conversation with experts and executives on how women can lead the way in redefining success in the workplace and lead lives that are more sustainable and more fulfilling.
Arianna Huffington Chair, President and Editor-in-Chief, The Huffington Post Media Group
Richard Davidson University of Wisconsin - Madison, William James and Vilas Professor of Psychology and Psychiatry
Susan Gianinno Chairman NA, Publicis Worldwide
The Honorable Kirsten Gillibrand Senator, State of New York
Lori Hiltz CEO, Havas Media North America
Marla Kaplowitz CEO, NA, MEC
Jacki Kelley COO, Bloomberg Media Group
Gracia Martore Gannett, President & CEO
Denise Morrison CEO, Campbell
Kathleen Saxton Founder & CEO, The Lighthouse Company
Shelley Zalis CEO, Ipsos OTX
The Honorable Kirsten Gillibrand
Lori Hiltz
Marla Kaplowitz
Kathleen Saxton
Gracia Martore
Susan Gianinno
Arianna Huffington
Denise Morrison
Richard Davidson
Jacki Kelley
Shelley Zalis
Monday 9/29
5:00 PM

The Curtain Rises

Times Center Stage
Film, music, sports and the business of entertainment take center stage for this extraordinary gathering of industry icons.

As the lines between artists, athletes, brands and content continue to intersect, how do each of the stakeholders maximize the impact and reach of the content they are delivering to the consumer? These leaders will provide their insight on behalf of their respective areas of expertise: artists and brands, content creators and sports and multi-platform delivery systems and share how they see the future reshaping itself as these universes become intertwined.
Robert Safian Editor, Managing Director, Fast Company
Irving Azoff Chairman, CEO, AMSG Entertainment
James Dolan President & CEO, Cablevision Systems Corporation, Executive Chairman, The Madison Square Garden Company
Harvey Weinstein Co-Chairman, The Weinstein Company
Robert Safian
James Dolan
Irving Azoff
Harvey Weinstein
Wednesday 10/01
1:00 PM

Man Hugs & Beards – Are Contemporary Business Cultures Just Fashion or Serious ROI?

B.B. King Blues Club
SI Partners hosts a panel discussion featuring Corporate Anthropologist Dr Dana Ardi as well as Mills, Co-founder of UsTwo, the entrepreneurs who created Apple Award winning, chart-topping game Monument Valley, to discuss and dissect contemporary business culture.
Dr Dana Ardi Managing Director, Corporate Anthropology Advisors
Charles Fallon Senior Partner, SI Partners
Allison Johnson Founder, WEST
Matthew Miller Co-founder, ustwo
Kathleen Saxton Founder & CEO, The Lighthouse Company
Kathleen Saxton
Allison Johnson
Dr Dana Ardi
Matthew Miller
Charles Fallon
Monday 9/29
3:45 PM

Bridging Mobile Commerce and Retail: Shopper First, Phone Second

Times Center Hall
Mobile usage across numerous retail touchpoints continues to gain popularity, and though most shoppers find the idea of using their phone while shopping appealing, many have yet to adopt it or lack interest beyond price checking. While technology should never lead mobile campaigns, it does help personalize it. This panel will go over how the shopper is interacting with their phone before, during and after shopping, discuss technologies being used to bridge mobile and retail, and show examples of what is and isn’t working.
Naushad Huda CEO, XTOPOLY
Sanjiv Goyal CEO, Droisys Inc.
Gustav Hoffman Senior Director of Global Commercial Technology Solutions, Kellogg Company
Morgan McAlenney SVP of Digitail® , The Integer Group
Jill Anderson Field Account Director, The Integer Group
Naushad Huda
Jill Anderson
Sanjiv Goyal
Gustav Hoffman
Morgan McAlenney
4:00 PM

An Honest Conversation with Jessica Alba and Christopher Gavigan

Liberty Theater
Join The Honest Company founders Jessica Alba and Christopher Gavigan at an intimate discussion on the rise of the eco-friendly baby brand and its mission to educate, inspire and create a healthy and sustainable future for the next generation.

Jessica Alba is an actress and New York Times Best-Selling author of The Honest Life and Christopher Gavigan is Chief Product Officer of The Honest Company and author of Healthy Child Healthy World. Moderated by Celebrity Intelligence's Editorial Director, Nina Tsang.
Jessica Alba Founder, The Honest Company
Christopher Gavigan Founder, The Honest Company
Christopher Gavigan
Jessica Alba
Tuesday 9/30
9:00 AM

Engagement: The Key to Winning

The Adara Stage at Hard Rock
Creating ongoing, personalized relationships and engagement is the key to winning brands today. Join us as top executives and industry experts share their insights on how to be successful in this new world of engagement marketing.
Jeffrey Hayzlett Host of C-Suite with Jeffrey Hayzlett and Contributing Editor, Bloomberg, Marketo
Scott Howe President & CEO, Acxiom
Phil Fernandez CEO, Marketo
Stephanie Marchesi CMO, FleishmanHillard
Charlie Metzger CMO, Detroit Pistons & Palace Sports & Entertainment
Jim Stengel President & CEO, The Jim Stengel Company
John Trimble CRO, PANDORA
Scott Heimes CMO, Digital River
Stephanie Marchesi
Jeffrey Hayzlett
Jim Stengel
Scott Howe
Charlie Metzger
Phil Fernandez
Scott Heimes
John Trimble
1:00 PM

What Keeps CMOs Up at Night

The Adara Stage at Hard Rock
The advertising business has been turned upside down by new technologies. Marketing chiefs have a front row seat on the transformation taking place in the business. We ask marketers what are the most pressing issues they face today. This panel explores issues such as agency business models, audience measurement, programmatic ad buying and media mix.
Suzanne Vranica Advertising Editor, The Wall Street Journal
Dana Anderson Senior Vice President and Chief Marketing Officer, Mondelez International
Lisa Cochrane SVP Marketing, Allstate Insurance Company
Lisa Donohue CEO, Starcom USA
Bryan Jones VP, North America & Global 500 Marketing, Dell
Lisa Donohue
Dana Anderson
Suzanne Vranica
Lisa Cochrane
Bryan Jones
Wednesday 10/01
9:00 AM

The Perils and Possibilities of Programmatic Buying: Essential Factors to Consider

Lucille's at B.B. King Blues Club
To the media buyer, whether expert or novice, programmatic can be extremely complex. The rewards, however, can be immense. Experts from a global agency, a major brand, and a leading exchange who have blazed the programmatic trail — and succeeded — will provide their keen insights.
Aaron Fetters Director, Insights and Analytics, Kellogg Company
Michael Fugazzotto Managing Director, Accuen
Kathy O'Dowd Senior Manager, Programmatic Buying - North America, Netflix
Wade Rifkin VP, Programmatic, Digitas
Paul Sternhell GM, Advertising Solutions, OpenX
Wade Rifkin
Aaron Fetters
Kathy O'Dowd
Michael Fugazzotto
Paul Sternhell
Thursday 10/02
11:00 AM


Liberty Theater
Dynamic industry leaders on what inspires them; how they inspire others; and how innovation is driving change and re-shaping the industry in real time.
Jonathan M. Perelman VP, BuzzFeed Motion Pictures
Lynda Clarizio President, US Media, Nielsen
Coleen Kuehn President, Strategy & Planning, MediaVestUSA
Linda Sawyer CEO, Deutsch
Kathleen Saxton Founder & CEO, The Lighthouse Company
Susan Smith-Ellis CMO, Getty Images
Coleen Kuehn
Lynda Clarizio
Linda Sawyer
Jonathan M. Perelman
Susan Smith-Ellis
Kathleen Saxton
Wednesday 10/01
11:00 AM

Kicking the Tires of Old School Retail

Liberty Theater
The rules of retailing and shopper marketing have changed. What was once a very tactile and retailer-driven experience has now become ruled by the “Age of the Customer,” where consumers are digitally savvy and empowered to make simpler, more informed and more efficient purchasing decisions. And with Deloitte predicting that by the year’s end, $1.5 trillion dollars, or 50 percent, of all in-store sales will be influenced by digital devices, the time is now for digital and brick-and-mortar to become fast friends.
John Gregory Category Development Officer for Retail, AOL
Jennifer Kasper Group VP, Digital Media & Multicultural Marketing, Macy's
Mark Marinacci EVP, Sales, G/O Digital
Jeff Fagel CMO, G/O Digital, A Gannett Company (GCI)
Jeff Fagel
Mark Marinacci
John Gregory
Jennifer Kasper
Thursday 10/02
2:00 PM

Broadcast TV @ Advertising Week: Reach, Quality & Innovation. Can You Have It All?

Best Buy Theater
Television is undisputedly the most powerful advertising platform in the history of media. Since its inception, TV has proven to be the most engaging and influential media channel available to advertisers, but does it continue to deliver value to both viewers and advertisers in today’s changing landscape?.
Broadcast TV @ Advertising week will offer fresh perspectives on how the five broadcast networks are adapting to the rapidly evolving media environment. This exclusive, invitation-only event will bring together top TV executives with major advertisers and their agencies for an afternoon of informative, insightful sessions and executive-powered panels. The day will culminate with a cocktail networking reception hosted by the Broadcast Heads of Sales!
David Bank Managing Director, Equity Research , RBC Capital Markets
Greg Berlanti Executive Producer and Co-Creator , The Flash and Arrow
Toby Byrne President of National Ad Sales , Fox Broadcasting Company
Eric Cardinal Executive Vice President, Research, The CW
Nancy Croston Senior Vice President, Integrated Sales & Marketing, Fox Broadcasting Company
Marc DeBevoise Executive Vice President and General Manager - Entertainment, News & Sports, CBS Interactive
Brian Doherty Senior Vice President, National Sales, The CW
Eileen Heisler, Creator/Executive Producer
Michelle King, Executive Producers of THE GOOD WIFE
Robert King, Executive Producers of THE GOOD WIFE
Warren Leight
Dan Lovinger Executive Vice President, Entertainment Advertising Sales Group, NBCUniversal
Cynthia Littleton Editor-in-Chief, Variety
Pooja Midha SVP of Digital Ad Sales and Operations , ABC
Gary Newman Chairman and CEO, Fox Television Group
David Poltrack Chief Research Officer, CBS Corporation @ President, CBS VISION
Jo Ann Ross President, Network Sales, CBS Television Network
Audrey Steele Senior Vice President, Sales Research and Marketing, Fox Broadcasting Company
Matt Timothy President, Vindico
Alan Wurtzel President, Research and Media Development, NBCUniversal
Geri Wang President, ABC Sales , ABC
Linda Yaccarino President, Advertising Sales, NBCUniversal
Rob Tuck Executive Vice President, National Sales, The CW
Marc DeBevoise
Geri Wang
David Poltrack
Warren Leight
Dan Lovinger
Brian Doherty
Jo Ann Ross
Toby Byrne
Michelle King
Linda Yaccarino
Eric Cardinal
Robert King
Rob Tuck
Matt Timothy
Cynthia Littleton
Greg Berlanti
Audrey Steele
Alan Wurtzel
Gary Newman
David Bank
Pooja Midha
Nancy Croston
Eileen Heisler