EVENTS CALENDAR

All Events, Sept 27-Oct 1


 

  Monday, Sept. 27
7:30 am - 5:30 pm		 OMMA Global: New York
OMMA Global New York is the premier online media, marketing and advertising expo spanning spanning two days of serious talks and discussions from the very best in the industry.
  Monday, Sept. 27
7:45 am - 7:00 pm		 IAB MIXX Conference & Expo 2010
The Official Interactive Event of Advertising Week, MIXX is the central gathering place for the leading advertising agencies, brand marketers and publishers.
  Monday, Sept. 27
8:00 am - 5:00 pm		 SMG Diversity Exchange
The workshop is designed to demystify the media agency planning and investment process, and encourage dialogue between minority and women-owned media owners and media agency leaders.

  Monday, Sept. 27
8:30 am - 10:00 am		 Advertising Week Leadership Breakfast Series: Martha Stewart Living Omnimedia
The Mandarin Oriental provides a grand setting for the first of three Advertising Week Leadership Breakfasts. Thought leadership takes center stage in the shadow of Central Park.
  Monday, Sept. 27
9:00 am - 10:30 am		 VCU Brandcenter Presents: Operation Inspire 4.0
VCU Brandcenter's Rick Boyko leads a special program for New York City Public High School students.
  Monday, Sept. 27
9:30 am - 12:00 pm		 ARF: 360 Media And Marketing Council
Cross-Platform Exclusive
A record 160.5 million Americans consumed ESPN's multi-platform coverage of the 2010 FIFA World Cup. This event also marked the debut of the network's groundbreaking ESPN XP initiative.

  Monday, Sept. 27
10:00 am - 10:45 am		 Advertising Week Bloomberg Roundtable
Leading luminaries in a free spirited discussion on the most pressing issues facing the industry. Featuring Bob Greenberg, Marialuisa Francoli, Jon Kamen and Russell Simmons
  Monday, Sept. 27
10:00 am - 10:45 am		 New Developments in Online Measurement for a Cross-Media World
Join Nielsen and a few of the world's largest advertisers and online publishers for a discussion of new approaches to Internet and cross platform media measurement.
  Monday, Sept. 27
10:00 am - 10:45 am		 Making Multicultural Matter
Procter & Gamble shares its approach to making multicultural an essential part of its marketing plans, and why every marketer needs to embrace the changing face of America.
  Monday, Sept. 27
10:00 am - 10:45 am		 Road To The 2014 NY/NJ Super Bowl
NFL Commissioner, Roger Goodell, NY Jets Owner Woody Johnson and Mark Lamping, CEO of the New Meadowlands Stadium Company on bringing the Super Bowl to NY/NJ.
  Monday, Sept. 27
11:00 am - 11:45 am		 NASCAR: Life in the Fast Lane
Buckle up your seat belt as NASCAR team owner and Hall Of Fame NFL coach, Joe Gibbs, joins owner and driver, Michael Waltrip in examining how NASCAR drives brands & loyalty
  Monday, Sept. 27
11:00 am - 11:45 am		 Fast Company Global CEO Summit
Creative, digital & media leaders from around the world.
  Monday, Sept. 27
11:00 am - 11:45 am		 Gays & Lesbians: Know Them?
Marketing to the LGBT community is no longer taboo as more and more marketers target $900 billion in spending power. Publicis Groupe and GLAAD examine the current and future state of this demographic.
  Monday, Sept. 27
11:30 am - 2:00 pm		 Advertising Week Kick-Off Luncheon:
The Advertising Club's 2010 Stars of Madison Avenue Honors Broadway
Annual Kick-off luncheon shines a spotlight on Broadway as we honor American Express, Macy's, Panasonic, Playbill, and Time Warner as great brands that support theater.
  Monday, Sept. 27
11:45 am - 4:00 pm		 NASDAQ OMX Social Media Leadership Forum
Join us as we hear from experts at industry leading organizations who have redefined marketing success using social media and social innovators as they discuss the next wave of social trends.

  Monday, Sept. 27
12:00 pm - 12:45 pm		 A Cultural Map of New America
Discuss the emergence of ethnic trends, interpret their meaning for marketers, and outline recommendations to gain insights into the new America. Moderated by Soledad OBrien
  Monday, Sept. 27
2:00 pm - 2:45 pm		 How The World Of Return On Investment Has Changed And What It Means To The Industry
Miles Nadal, Chairman and CEO, MDC Partners, leads an insightful discussion with the nation's leading financiers.
  Monday, Sept. 27
2:00 pm - 2:45 pm		 Digitas Affluencers
Brands are increasingly being built using unorthodox ideas and deeper insights, with people leading the charge. Digitas Chief Growth Officer, Liz Ross leads the conversation.
  Monday, Sept. 27
2:00 pm - 2:45 pm		 Inside Men: Content Pros And The Multicultural Consumer
This panel discussion will highlight how brands can use the power of interactive content across all platforms to engage and interact with their target audience.
  Monday, Sept. 27
3:00 pm - 3:45 pm		 Designing An Agency for the Digital Age
If you were to build an agency from scratch today, how would you do it? What would you make that would keep in step with consumer's changing media habits? Who would you select from the talent pool?
  Monday, Sept. 27
3:00 pm - 3:45 pm		 The Inside Game: Diversity Strategies That Work
Business leaders including Earvin "Magic" Johnson, Founder and CEO of Magic Johnson Enterprises, and John Sefert, Chairman, Ogilvy and Mather, NA lead this executive forum
  Monday, Sept. 27
4:00 pm - 4:45 pm		 Real-Time Bidding Meets Dynamic Creative
Explore ways that agencies and advertisers can take advantage of Google's pioneering technological innovations with the DoubleClick for Advertisers (DFA) suite of services.
  Monday, Sept. 27
4:00 pm - 4:45 pm		 Advertising Week Leadership Conversation
The intersection of media, content and brands are woven together by the inimitable Stuart Elliott.
  Monday, Sept. 27
4:00 pm - 4:45 pm		 Crossculturalism = The New Multiculturalism
Draftfcb and clients State Farm and 2010 Census present an industry-changing way of looking at multicultural and general marketing.
  Monday, Sept. 27
4:30 pm - 6:00 pm		 The Radio Mercury Awards
Nick Cannon, Elvis Duran, Matt Pinfield and more of radio's biggest stars and best creative are showcased on the world's biggest stage - Times Square.
  Monday, Sept. 27
5:00 pm - 5:45 pm		 Mediatavern Discussion: Foursquare Unlocked
Mediatavern's Josh Newman talks with foursquare co-founder Dennis Crowley and Director of Business Development, Tristan Walker on how brands can leverage innovation.
  Monday, Sept. 27
5:00 pm - 5:45 pm		 The New Consumer Engagement Model
To effectively engage millennial consumers, brands must learn to move at the speed of influence. Learn new insights, trends and strategies from the industry's foremost aficionados.
  Monday, Sept. 27
5:00 pm - 5:45 pm		 The New Consumer Engagement Model
Learn new insights, trends and strategies from the industry's foremost aficionados in brand building, social media and digital strategy development.
  Monday, Sept. 27
6:00 pm - 8:00 pm		 Advertising Week Opening Gala
The VIP event of The Week opens on Broadway.
  Monday, Sept. 27
7:00 pm - 9:00 pm		 OMMA Awards 2010
Celebrating the year's most innovative and brilliant online advertising creative, campaigns and web sites.

  Monday, Sept. 27
7:30 pm - 8:30 pm		 4A's O'Toole Awards
Hosted by Chuck Porter, Chairman, 4A's
  Monday, Sept. 27
8:00 pm - 11:00 pm		 Billboard AMP'd Up! Opening Concert
A benefit for GeneratioNext
Featuring Live Performances by:
John Legend & The Roots
  Tuesday, Sept. 28
7:30 am - 5:30 pm		 OMMA Global: New York
OMMA Global New York is the premier online media, marketing and advertising expo spanning two days of serious talks and discussions from the very best in the industry.
  Tuesday, Sept. 28
7:45 am - 9:30 am		 AWNY: Media Insights Breakfast
Location-Based Technology and Marketing
  Tuesday, Sept. 28
7:45 am - 5:30 pm		 IAB MIXX Conference & Expo 2010
Unbound: Everything Everywhere
The Official Interactive Event of Advertising Week, MIXX is the central gathering place for the leading advertising agencies, brand marketers and publishers.
  Tuesday, Sept. 28
8:00 am - 3:30 pm		 Masters of the Universe: Inside the Future of Interactive Television
The next five years will bring more fundamental change to television than the past fifty years. "Masters" is a total immersion program focused on interactive television.
  Tuesday, Sept. 28
8:00 am - 7:00 pm		 Mobile Advertising Summit
North America's leading mobile advertising thought leadership happening returns to Advertising Week. Leading practitioners, pioneers and pundits reveal what's on their mobile minds.
  Tuesday, Sept. 28
8:30 am - 10:00 am		 Advertising Week Leadership Breakfast Series: NBCU Power Of The Purse
Hosted by Lauren Zalaznick, President of NBC Universal Women & Lifestyle Entertainment Networks, this very special event features a "keynote conversation" with Speaker Nancy Pelosi.
  Tuesday, Sept. 28
8:30 am - 11:30 am		 ARF: Multicultural Council-The New Mainstream: Using Human Emotions To Foster Multicultural Business Growth
In the New Mainstream, marketers and advertisers can gain tremendous competitive advantage by promising and delivering on the emotional aspirations and expectations of individual cultural groups.
  Tuesday, Sept. 28
9:00 am - 9:45 am		 Redefining The Client-Agency Relationship
As today's technology-enabled consumers continue to morph at dizzying speed, marketers and their agencies must outpace them.

  Tuesday, Sept. 28
9:00 am - 10:45 am		 Advertising Week Trust Forum II
Our annual spirited look at trust and it's consequences for business and brands.
  Tuesday, Sept. 28
9:00 am - 3:30 pm		 Innovators Forum: Transforming Theatre Through Experiential Marketing
A gathering of business leaders and innovators working in the nonprofit and commercial theatre sectors to discuss the opportunities and challenges facing professional arts organizations.
  Tuesday, Sept. 28
9:00 am - 4:30 pm		 Mosaic Vendor Fair
The Mosaic Vendor Fair is a one-day event designed to provide diverse and women-owned vendors with the opportunity to connect with advertising agencies, advertisers and media companies.
  Tuesday, Sept. 28
10:00 am - 10:45 am		 Attracting Generation Luxur-Y
It's time to start building relationships with Gen Y, the next generation of luxury customers, but they don't act like your current customers.

  Tuesday, Sept. 28
10:00 am - 10:45 am		 The New Shopper Journey
Insights from the most comprehensive global research to date: mapping consumers' paths to purchase and the true influence of different media touch points.

  Tuesday, Sept. 28
11:00 am - 11:45 am		 Travel Seminar
How major travel brands and sites are using social media, mobile applications and online search engines to engage customers and boost the bottom line.
  Tuesday, Sept. 28
11:00 am - 11:45 am		 To Hell With Ads, Spark A Movement!
The future of brand marketing lies in being part of a movement people can rally around. But how do cultural movements get ignited - and what role can brands and agencies play in all this?
  Tuesday, Sept. 28
11:00 am - 11:45 am		 Make Me Care. Creating Campaigns that Drive Action
Successful brands and content creators reveal the secrets to connecting with audiences to inspire action in an increasingly social world.
  Tuesday, Sept. 28
12:00 pm - 12:45 pm		 Advertising Week Bloomberg CEO Summit
Top CEO's tackle Madison Avenue's biggest challenges.
  Tuesday, Sept. 28
12:00 pm - 12:45 pm		 Towards Privacy 3.0-It's A Quorum-Featuring Walmart, Comcast and Datran Media-Moderated by Future of Privacy Forum Director, Jules Polonetsky
The bills are proposed, the industry is engaged in more consumer notification and new solution providers have entered to help save the day for online advertising. Who's right? Who's wrong?

  Tuesday, Sept. 28
12:00 pm - 12:45 pm		 The In-Store Marketing Experience: 2020
Leading pioneers in the white-hot segment of shopper marketing discuss best strategies for connecting with consumers at the moment of truth.
  Tuesday, Sept. 28
12:00 pm - 2:30 pm		 Business Marketing Association Annual Communicator of the Year Awards Luncheon
The BMANYC will be hosting together with The Wall Street Journal the 49th Annual Communicator of the Year Awards Luncheon.
  Tuesday, Sept. 28
12:30 pm - 2:00 pm		 ARF: Biometrics Council - Neurotrial: The Next Wave In Research
  Tuesday, Sept. 28
12:45 pm - 2:00 pm		 Mediapost's Online All-Stars Luncheon
The Online All-Star special issue and awards luncheon will celebrate the stars who have pushed the business to new levels of excellence through their outstanding achievements and thought leadership.
  Tuesday, Sept. 28
1:00 pm - 1:45 pm		 Fast Company CEO Forum
Global CEO's pave the way forward in our connected world.
  Tuesday, Sept. 28
1:30 pm - 3:00 pm		 Marketing Green Without Greenwashing
Everyone is going green - but are they really? Explore the pitfalls of green marketing and learn tips for avoiding the charge of greenwashing.

  Tuesday, Sept. 28
2:00 pm - 2:45 pm		 Pushing Entertainment in the Digital Age - Learning from Showbiz Brand Strategies
How are leading entertainment brands applying the latest digital technology and and online channels to their campaigns and seeing such remarkable awareness and conversion?
  Tuesday, Sept. 28
2:00 pm - 2:45 pm		 Production Value: In Search of the $6 Million Website
Is the Internet inherently a low-cost channel? Or have we sold the medium short by emphasizing the efficiency over the craft?

  Tuesday, Sept. 28
2:00 pm - 7:30 pm		 NYMRAD's Rated R
A Showcase of "The Dirty Little Word"
The New York Radio Market is breaking conventional rules to showcase the unconventional and too often undervalued influence of Radio in today's universe.
  Tuesday, Sept. 28
3:00 pm - 3:45 pm		 Marketing That Connects
In today's connected world, companies need to think about marketing that is connected. Marketing that is connected combines traditional and social media and engages people in meaningful ways.
  Tuesday, Sept. 28
3:00 pm - 3:45 pm		 Marketing That Connects
In today's connected world, companies need to think about marketing that is connected. Marketing that is connected combines traditional and social media and engages people in meaningful ways.
  Tuesday, Sept. 28
3:00 pm - 3:45 pm		 Inside A Big Dumb Agency
  Tuesday, Sept. 28
3:00 pm - 3:45 pm		 The Perfect Pitch - Open The Door To Bigger, Better Business
True-life adventure stories and I-wish-I'd-thought-of-that examples from Doreen Sullivan's 23 years of working with clients like Disney, Dreamworks, ESPN and the U.S. Olympic Committee.

  Tuesday, Sept. 28
4:00 pm - 4:45 pm		 Clear Channel Conversation
Even with the explosion of ways that people consume music today, radio remains the primary source for new music discovery.

  Tuesday, Sept. 28
4:00 pm - 5:45 pm		 The Collaborative Alliance: Consumer Adoption Of New Technologies And What It Means For Marketers
iPads, 3D TVs and camcorders, smartphones - consumers are choosing between an ever-growing list of new technologies.
  Tuesday, Sept. 28
4:00 pm - 6:00 pm		 Listen, Engage And Drive Sales
Hear how innovative marketers have increased sales 20% using voice of customer-driven relationships marketing strategies. Followed by cocktails and networking.
  Tuesday, Sept. 28
5:00 pm - 5:45 pm		 @Radical.Media Live
@radical.media Chairman and CEO, Jon Kamen, brings his special touch to Advertising Week...This Seminar promises to deliver animation, illumination, narration and perhaps, libations.
  Tuesday, Sept. 28
5:30 pm - 8:00 pm		 AT&T Connects
AT&T and The Advertising Week Board host a nightly networking event.
  Tuesday, Sept. 28
7:00 pm - 10:30 pm		 IAB MIXX Awards Gala
The IAB MIXX Awards recognize the teams and talent that push interactive advertising to new levels-honoring creatives and brands for outstanding digital work that elevates creativity and impact.
  Tuesday, Sept. 28
7:30 pm - 12:00 pm		 Night of the AdEaters
Night of the AdEaters is an all night screening party of the World's best commercials. Watch the best ads. Network with a great crowd. Party with an awesome DJ.

  Tuesday, Sept. 28
8:00 pm - 11:00 pm		 VideoEgg Battle of the Ad Bands
Two-time defending champion, McCann's More F**ing Cowbell, leads a star-studded industry music competition. Featuring a special Electronic Arts Green Day Rock Band Competition.
  Wednesday, Sept. 29
7:45 am - 9:30 am		 AWNY: Boardroom Breakfast
Featuring: Michael Mendenhall, SVP/CMO, Hewlett-Packard
  Wednesday, Sept. 29
8:00 am - 10:45 am		 Advertising Week Leadership Breakfast Series: Future Of Media Forum
Mediapost's Future of Media Forum brings to life Media magazine's annual "Future of Media" issue by gathering together prominent executives form all sides of the media business.
  Wednesday, Sept. 29
8:00 am - 2:00 pm		 Diversity Achievement and Mosaic Awards & Forum
The Diversity Achievement and Mosaic Awards recognize successful multicultural marketing and diversity efforts.
  Wednesday, Sept. 29
8:00 am - 5:00 pm		 Eighth Annual Hispanic Television Summit
The signature event for Hispanic television with a focus on revenues generated from advertising, pay TV fees and content. Oscar De La Hoya will receive the coveted Lifetime Achievement Award.
  Wednesday, Sept. 29
8:30 am - 12:00 pm		 Fast Company Leadership Summit
Uniting business leaders who are encouraging innovation and risk-taking despite a challenging environment.
  Wednesday, Sept. 29
9:00 am - 11:45 am		 Evolution Or Extinction: How Will Print And Radio Make The Transition To Digital?
In a media landscape where traditional media forms are forced to reinvent themselves or perish, three are on the brink of evolution or extinction.

  Wednesday, Sept. 29
9:00 am - 1:00 pm		 Advertising Week Data Congress
Embracing the connected consumer is the focal point of this in-depth look at the burgeoning digitally driven data ecosystem.

  Wednesday, Sept. 29
9:30 am - 12:00 pm		 ARF: Social Media Council-Is Social Media Everything?
Learn how social media is becoming richer and more interactive on four screens - web, mobile, TV, and Digital Out of Home - and engaging people where they are.
  Wednesday, Sept. 29
11:00 am - 11:45 am		 Content, So What? What Actually Drives Content Consumption And Why You Should Care
Everybody in online media seems to be talking about content. The same questions keep coming up: Do authorship and originality really matter? Why do users choose one brand of content over another?
  Wednesday, Sept. 29
12:00 pm - 1:00 pm		 USA TODAY PULSE OF AMERICA: Cannes Lions International Advertising Festival and Young Lions Winners Showcase
USA TODAY presents a unique showcase of the 2010 winners selected at the 57th annual Cannes Lions Advertising Festival.
  Wednesday, Sept. 29
12:00 pm - 1:45 pm		 Mobilizing Communities In Times Of Crisis: What's Your Plan?
A panel of thought leaders moderated by CNN anchor Anderson Cooper.
  Wednesday, Sept. 29
2:00 pm - 2:45 pm		 Navigating the Future of Digital Marketing
How can advertisers navigate the new landscape and make technological innovations work for them in creating a compelling connection with their audience and leveraging creative across multiple screens
  Wednesday, Sept. 29
2:00 pm - 2:45 pm		 Digital Publishing In The Age Of Engagement
Advertisers want more than just ad impressions. Leading publishers are mining audience insights, social tools and deep content integration to connect brands with their audiences.
  Wednesday, Sept. 29
2:00 pm - 4:45 pm		 Evolution Or Revolution: Digital Changes Everything
A deep dive into the influence and impact of digital technology on the conent landscape and creative canvas.
  Wednesday, Sept. 29
2:00 pm - 5:00 pm		 Advertising Futures Studen Presentations
  Wednesday, Sept. 29
2:30 pm - 4:30 pm		 ARF: People Council - Lesbial Gay Bisexual Transgender
How do marketers put a value on the size of the consumer opportunity? How do marketers effectively communicate with this audience? And how can marketers evaluate the ROI of their marketing investment?
  Wednesday, Sept. 29
2:30 pm - 7:00 pm		 Social Media (For Adults)
What the rise of social media means for marketers.
  Wednesday, Sept. 29
3:00 pm - 3:45 pm		 Rebranding On A Local Scale: A Case Study
The art of rebranding on a local scale as seen through the eyes of Goldman Sachs.
  Wednesday, Sept. 29
3:00 pm - 3:45 pm		 Beyond The Glass Ceiling
Content and engagement are the anchors of this unique, special gathering.

  Wednesday, Sept. 29
4:00 pm - 4:45 pm		 USA TODAY PULSE OF AMERICA: 2010 Midterm Election Multi-Media Advertising
A panel event with a spirited critique of advertising for the 2010 midterm election ads and a look at the degree to which these ads use national figures like Obama, Palin, and Pelosi.
  Wednesday, Sept. 29
4:00 pm - 4:45 pm		 Adobe 21st Century Creatives
Rising above in the creative arena in an analog world gone digital.
  Wednesday, Sept. 29
4:00 pm - 4:45 pm		 Clear Channel Conversation
How innovative marketing can measurably address the growing issue of hunger in America.

  Wednesday, Sept. 29
5:00 pm - 5:45 pm		 Competitive Edge With The Olympic Brand
Olympic sponsors share success stories about the power of the Olympic Rings. United States Olympic Committee CMO, Lisa Baird, moderates a discussion.
  Wednesday, Sept. 29
5:00 pm - 5:45 pm		 Times Talks
This special Advertising Week edition features a one-on-one conversation with legendary film director and screenwriter Oliver Stone. Interviewed by NY Times columnist, David Carr.
  Wednesday, Sept. 29
5:30 pm - 8:00 pm		 AT&T Connects
AT&T and The Mobile Marketing Association host a nightly networking event.
  Wednesday, Sept. 29
6:30 pm - 10:00 pm		 2nd Annual GLAAD Media Awards in Advertising
The GLAAD Media Awards in Advertising honors individuals and projects in the adverrtising and marketing industries for their fair, accurate and inclusive representations.
  Wednesday, Sept. 29
8:00 pm - 11:00 pm		 Microsoft Live!
Microsoft Advertising presents LCD Soundsystem
  Thursday, Sept. 30
7:45 am - 9:30 am		 AWNY Professional Development Seminar:
"Changing Lanes" and "Planning For A and B"
Featuring: Marsha Haygood, Founder/President, Stepwise Associates
  Thursday, Sept. 30
8:30 am - 11:30 am		 World Advertising Festival of Gramado-Extra Edition
The best of Brazilian Advertising, Design and Graphic Arts Show.
  Thursday, Sept. 30
9:00 am - 9:45 am		 EA: Play to Win
Everyone is playing, whether it's on an Android, next gen console, or iPad. Join EA for a special session on how to build brand affinity with the most loyal and engaged audiences in the world.
  Thursday, Sept. 30
9:00 am - 9:45 am		 Commercial Creativity by SID LEE
Discover SID LEE, the global agency behind Cirque du Soleil and the "Adidas House Party" campaigns. Find out how SID LEE is turning the agency model on it's head.
  Thursday, Sept. 30
9:00 am - 11:45 am		 Advertising Week International Spotlight: Brazil
  Thursday, Sept. 30
10:00 am - 10:45 am		 Stop Talking and Start Listening - Tapping Into The Collective Intelligence
Today your brand belongs to everyone. Open source creativity is how consumers are engaging with your brands. The emphasis on human behavior, needs, and societal shifts are playing an important role.
  Thursday, Sept. 30
10:00 am - 10:45 am		 Billboard Conversation
Billboard Editor Bill Werde hosts this kick-off to a full day of music content.
  Thursday, Sept. 30
10:00 am - 10:45 am		 YUL-LAB: A New Tool For Global Brand Teams
YUL-LAB is a real-life lab for ad R&D, YUL-LAB helps CMOs discover innovative and cost-effective solutions for the new marketing reality and find reliable advertising benchmarks.
  Thursday, Sept. 30
10:00 am - 10:45 am		 Advertising Week Bloomberg Market Leaders
  Thursday, Sept. 30
10:00 am - 12:00 pm		 The Big Ad Gig
Eight young advertising creatives will once again compete to win a 30-day paid freelance position at five of today's top advertising agencies, with the return of The Big Ad Gig.
  Thursday, Sept. 30
11:00 am - 11:45 am		 Hello And Welcome To...Movefone's 20th Anniversary!
For 20 years, Moviefone has been connecting movie lovers with the biggest blockbusters and stars in film through original videos, exclusive editorial coverage and the latest trailers and clips.
  Thursday, Sept. 30
11:00 am - 11:45 am		 Adobe Creative Collision
Leading creatives on the challenge and opportunity of doing great work in a rapidly evolving digital world.
  Thursday, Sept. 30
11:00 am - 11:45 am		 Global Trends in Creative Media
Be inspired by the very best examples of creative media strategy from around the world.

  Thursday, Sept. 30
11:00 am - 11:45 am		 The Comet Launch
The Comet founder Tamara Conniff goes one-on-one wiht the iconic Cyndi Lauper.
  Thursday, Sept. 30
12:00 pm - 12:45 pm		 MSNBC Cultural Barometers
Leadership seminar on the cross-section and cross-over between advertising, media, technology and popular culture.
  Thursday, Sept. 30
12:00 pm - 12:45 pm		 StrawberryFrog Presents: "Oi Brazil" Why It's Changing the World Of Advertising
Peralta of StrawberryFrog Brazil and Suzana Apelbaum, ECD of StrawberryFrog New York say "Oi" and answer why Brazilians are blowing the world away with ideas and innovation
  Thursday, Sept. 30
12:00 pm - 12:45 pm		 A Conversation About Music, Marketing and JetBlue
Discover how JetBlue is elevating the traveling consumer experience with it's "Live from Terminal 5" music series.

  Thursday, Sept. 30
12:00 pm - 1:45 pm		 ANA Socratic Debate
A 90-minute, in-depth give and take on the current and future state of agency/client relations.
  Thursday, Sept. 30
12:00 pm - 2:00 pm		 Bloomberg Leadership Lunch
Bloomberg hosts an elite gathering celebrating Advertising Week and The Festival Of Media
  Thursday, Sept. 30
1:00 pm - 1:45 pm		 Digital Influencers: The New Media Network
An animated discussion on how brands are using digital influencers and social media to create buzz and raise awareness.
  Thursday, Sept. 30
2:00 pm - 2:45 pm		 USOC/IOC Seminar
  Thursday, Sept. 30
2:00 pm - 2:45 pm		 Maximizing Consumer Engagement Through the Power of Multiple Screens
Learn how two innovative brand marketers, Pepsi and TOMS Shoes, are using the unprecedented scope and depth of multi-screen campaigns to establish rich relationships with their consumer communities.
  Thursday, Sept. 30
2:00 pm - 2:45 pm		 This Is Contagious: A Crash Course In Contemporary Marketing
Join Contagious' North American Editor, Nick Parish, as he showcases the most effective and innovative advertising from around the world, and the technologies that inform it.

  Thursday, Sept. 30
2:00 pm - 2:45 pm		 Around The Dial: A Music Industry Roundtable
The ultimate music industry roundtable. Music industry insiders on what is and should be happening uniting music and Madison Avenue.
  Thursday, Sept. 30
2:00 pm - 4:00 pm		 Brand Value 2.0: The Best Global Brands 2010
After the great rise and fall, how have the world's most valuable brands prepared for what's to come? Join Interbrand and top marketers from 2010's Best Global Brands.
  Thursday, Sept. 30
3:00 pm - 3:45 pm		 Follow Me: The Search for the First MTV TJ
Want to get your message out to fans? Step back and let them do the talking.
  Thursday, Sept. 30
3:00 pm - 3:45 pm		 Five For Five: New Yorkers Creating Change Through Ideas
Five of New York's freshest thinkers each speak for five minutes about their distinct and lasting marks on the city's changing face.
  Thursday, Sept. 30
3:00 pm - 3:45 pm		 TB, RTB, DSP, WFT: Is Everyone A Media Trader?
What role do agency trading desks play inside and outside of their agencies? Do they connect or compete with ad networks, publishers and ad exchanges when trading digital media?
  Thursday, Sept. 30
3:00 pm - 5:00 pm		 Judges Choices: Effie Winners That Stood Out And Why
Effie winners represent ideas that worked. So which ones can we learn the most from? Effie Judges will present the case studies of their favorite winners.

  Thursday, Sept. 30
4:00 pm - 4:45 pm		 Leading Edge Technologies 3.0
A forward-looking discussion with an eclectic gumbo of new media technology gurus.
  Thursday, Sept. 30
4:00 pm - 4:45 pm		 NASCAR Seminar
  Thursday, Sept. 30
4:00 pm - 4:45 pm		 Under the Tent: Inside the Cirque du Soleil Creative Process
Daniel Lamarre, CEO, Cirque du Soleil leads a very special look under the tent at the Cirque creative process.
  Thursday, Sept. 30
4:00 pm - 4:45 pm		 All-Star Crystal Ball Tech Seminar
Join Todd Teresi, Quantcast's Chief Revenue Officer, as he engages with a panel of tech pundits, philosophers and entrepreneurs to discuss how to engage audiences.
  Thursday, Sept. 30
4:00 pm - 5:00 pm		 USA TODAY Pulse Of America: The Evolution Of Embedded Entertainment Marketing
Taking a forward approach on the transformation of using simple brand inclusions in movies and television programs to the present day multi-faceted discipline.
  Thursday, Sept. 30
5:00 pm - 7:00 pm		 The Pursuit Of Passion And Diversity In Advertising
A film screening & discussion on the industry's greatest challenge.

  Thursday, Sept. 30
5:00 pm - 7:00 pm		 My Worst Day In Advertising
Some of the most celebrated names in advertising will gather for an open mic Moth StorySLAM to share war stories and compete at the first annual storytelling contest.
  Thursday, Sept. 30
5:30 pm - 8:00 pm		 AT&T Connects
AT&T and The ADVERTISING Club host a nightly networking event.
  Thursday, Sept. 30
8:00 pm - 11:00 pm		 Facebook Wrap Party
A benefit for GeneratioNext
An extraordinary night under the stars in Central Park, featuring a special live performance by Cirque du Soleil.
  Friday, Sept. 1
7:45 am - 9:30 am		 AWNY Career Seminar: Dealing With The Unexpected In The Workplace
Featuring:
Scott R. Singer, Managing Director and Head of Media & Entertainment at Bank Street Group
  Friday, Sept. 1
9:00 am - 9:45 am		 Autism Speaks Seminar
NBC icon Bob Wright in a candid discussion on autism and how the advertising & media business has helped make Autism Speaks a household name.
  Friday, Sept. 1
9:00 am - 5:00 pm		 Mediabistro's Social Ad Summit
Mediabistro's Social Ad Summit uncovers the secrets behind top social media marketing campaigns. This event is geared towards brand marketing, advertising, and PR professionals.
  Friday, Sept. 1
10:00 am - 10:45 am		 Inside St. Jude's Children's Hospital
AOL's Tim Armstrong sits down with "That Girl" - Marlo Thomas for this intimate portrait of one of the great children's cancer hosptials in the world.
  Friday, Sept. 1
11:00 am - 11:45 am		 Using Media To Drive Social Good
A discussion with executives from Participant Media"s TakePart.com, Bing, Members Project about media -- traditional, social, mobile, film, digital -- and how they are being used to tell i