EVENTS CALENDAR

	7:30 am - 5:30 pm	OMMA Global: New York OMMA Global New York is the premier online media, marketing and advertising expo spanning spanning two days of serious talks and discussions from the very best in the industry. Mediapost

	7:45 am - 7:00 pm	IAB MIXX Conference & Expo 2010 The Official Interactive Event of Advertising Week, MIXX is the central gathering place for the leading advertising agencies, brand marketers and publishers. Presented by Microsoft Advertising

	8:00 am - 5:00 pm	SMG Diversity Exchange The workshop is designed to demystify the media agency planning and investment process, and encourage dialogue between minority and women-owned media owners and media agency leaders. Hosted by AAF

	8:30 am - 10:00 am	Advertising Week Leadership Breakfast Series: Martha Stewart Living Omnimedia The Mandarin Oriental provides a grand setting for the first of three Advertising Week Leadership Breakfasts. Thought leadership takes center stage in the shadow of Central Park. Presented by Martha Stewart Living Omnimedia

	9:00 am - 10:30 am	VCU Brandcenter Presents: Operation Inspire 4.0 VCU Brandcenter's Rick Boyko leads a special program for New York City Public High School students. Presented in Partnership with the The ADVERTISING Club, VCU Brandcenter and Deutsch

	9:30 am - 12:00 pm	ARF: 360 Media And Marketing Council Cross-Platform Exclusive A record 160.5 million Americans consumed ESPN's multi-platform coverage of the 2010 FIFA World Cup. This event also marked the debut of the network's groundbreaking ESPN XP initiative.

	10:00 am - 10:45 am	Advertising Week Bloomberg Roundtable Leading luminaries in a free spirited discussion on the most pressing issues facing the industry. Featuring Bob Greenberg, Marialuisa Francoli, Jon Kamen and Russell Simmons

	10:00 am - 10:45 am	New Developments in Online Measurement for a Cross-Media World Join Nielsen and a few of the world's largest advertisers and online publishers for a discussion of new approaches to Internet and cross platform media measurement. The Nielsen Company

	10:00 am - 10:45 am	Making Multicultural Matter Procter & Gamble shares its approach to making multicultural an essential part of its marketing plans, and why every marketer needs to embrace the changing face of America.

	10:00 am - 10:45 am	Road To The 2014 NY/NJ Super Bowl NFL Commissioner, Roger Goodell, NY Jets Owner Woody Johnson and Mark Lamping, CEO of the New Meadowlands Stadium Company on bringing the Super Bowl to NY/NJ.

	11:00 am - 11:45 am	NASCAR: Life in the Fast Lane Buckle up your seat belt as NASCAR team owner and Hall Of Fame NFL coach, Joe Gibbs, joins owner and driver, Michael Waltrip in examining how NASCAR drives brands & loyalty

	11:00 am - 11:45 am	Fast Company Global CEO Summit Creative, digital & media leaders from around the world.

	11:00 am - 11:45 am	Gays & Lesbians: Know Them? Marketing to the LGBT community is no longer taboo as more and more marketers target $900 billion in spending power. Publicis Groupe and GLAAD examine the current and future state of this demographic. Presented by Publicis Groupe and GLAAD

	11:30 am - 2:00 pm	Advertising Week Kick-Off Luncheon: The Advertising Club's 2010 Stars of Madison Avenue Honors Broadway Annual Kick-off luncheon shines a spotlight on Broadway as we honor American Express, Macy's, Panasonic, Playbill, and Time Warner as great brands that support theater. Presented by The ADVERTISING Club In Partnership with Microsoft Advertising, Rainbow Communications, USA Today and Yahoo!

	11:45 am - 4:00 pm	NASDAQ OMX Social Media Leadership Forum Join us as we hear from experts at industry leading organizations who have redefined marketing success using social media and social innovators as they discuss the next wave of social trends.

	12:00 pm - 12:45 pm	A Cultural Map of New America Discuss the emergence of ethnic trends, interpret their meaning for marketers, and outline recommendations to gain insights into the new America. Moderated by Soledad OBrien Presented by GlobalHue

	2:00 pm - 2:45 pm	How The World Of Return On Investment Has Changed And What It Means To The Industry Miles Nadal, Chairman and CEO, MDC Partners, leads an insightful discussion with the nation's leading financiers. Presented by MDC Partners

	2:00 pm - 2:45 pm	Digitas Affluencers Brands are increasingly being built using unorthodox ideas and deeper insights, with people leading the charge. Digitas Chief Growth Officer, Liz Ross leads the conversation.

	2:00 pm - 2:45 pm	Inside Men: Content Pros And The Multicultural Consumer This panel discussion will highlight how brands can use the power of interactive content across all platforms to engage and interact with their target audience. Presented by UniWorld Group

	3:00 pm - 3:45 pm	Designing An Agency for the Digital Age If you were to build an agency from scratch today, how would you do it? What would you make that would keep in step with consumer's changing media habits? Who would you select from the talent pool? Presented by R/GA

	3:00 pm - 3:45 pm	The Inside Game: Diversity Strategies That Work Business leaders including Earvin "Magic" Johnson, Founder and CEO of Magic Johnson Enterprises, and John Sefert, Chairman, Ogilvy and Mather, NA lead this executive forum Presented in Partnership by The 4A's & Graham Stanley

	4:00 pm - 4:45 pm	Real-Time Bidding Meets Dynamic Creative Explore ways that agencies and advertisers can take advantage of Google's pioneering technological innovations with the DoubleClick for Advertisers (DFA) suite of services. Presented by Google

	4:00 pm - 4:45 pm	Advertising Week Leadership Conversation The intersection of media, content and brands are woven together by the inimitable Stuart Elliott.

	4:00 pm - 4:45 pm	Crossculturalism = The New Multiculturalism Draftfcb and clients State Farm and 2010 Census present an industry-changing way of looking at multicultural and general marketing. Presented by Draftfcb

	4:30 pm - 6:00 pm	The Radio Mercury Awards Nick Cannon, Elvis Duran, Matt Pinfield and more of radio's biggest stars and best creative are showcased on the world's biggest stage - Times Square. Presented by the Radio Advertising Bureau

	5:00 pm - 5:45 pm	Mediatavern Discussion: Foursquare Unlocked Mediatavern's Josh Newman talks with foursquare co-founder Dennis Crowley and Director of Business Development, Tristan Walker on how brands can leverage innovation.

	5:00 pm - 5:45 pm	The New Consumer Engagement Model To effectively engage millennial consumers, brands must learn to move at the speed of influence. Learn new insights, trends and strategies from the industry's foremost aficionados.

	5:00 pm - 5:45 pm	The New Consumer Engagement Model Learn new insights, trends and strategies from the industry's foremost aficionados in brand building, social media and digital strategy development. Presented by Team Epiphany

	6:00 pm - 8:00 pm	Advertising Week Opening Gala The VIP event of The Week opens on Broadway. Presented by AOL In partnership with Clear Channel

	7:00 pm - 9:00 pm	OMMA Awards 2010 Celebrating the year's most innovative and brilliant online advertising creative, campaigns and web sites.

	7:30 pm - 8:30 pm	4A's O'Toole Awards Hosted by Chuck Porter, Chairman, 4A's Presented by Yahoo! Additional support by Clear Channel

	8:00 pm - 11:00 pm	Billboard AMP'd Up! Opening Concert A benefit for GeneratioNext Featuring Live Performances by: John Legend & The Roots In partnership with the Association of Music Producers