EVENTS CALENDAR

	7:45 am - 9:30 am	AWNY Professional Development Seminar: "Changing Lanes" and "Planning For A and B" Featuring: Marsha Haygood, Founder/President, Stepwise Associates

	8:30 am - 11:30 am	World Advertising Festival of Gramado-Extra Edition The best of Brazilian Advertising, Design and Graphic Arts Show. Presented by ALAP

	9:00 am - 9:45 am	EA: Play to Win Everyone is playing, whether it's on an Android, next gen console, or iPad. Join EA for a special session on how to build brand affinity with the most loyal and engaged audiences in the world.

	9:00 am - 9:45 am	Commercial Creativity by SID LEE Discover SID LEE, the global agency behind Cirque du Soleil and the "Adidas House Party" campaigns. Find out how SID LEE is turning the agency model on it's head. Presented by montreal.ad

	9:00 am - 11:45 am	Advertising Week International Spotlight: Brazil

	10:00 am - 10:45 am	Stop Talking and Start Listening - Tapping Into The Collective Intelligence Today your brand belongs to everyone. Open source creativity is how consumers are engaging with your brands. The emphasis on human behavior, needs, and societal shifts are playing an important role. Presented by The ADVERTISING Club

	10:00 am - 10:45 am	Billboard Conversation Billboard Editor Bill Werde hosts this kick-off to a full day of music content.

	10:00 am - 10:45 am	YUL-LAB: A New Tool For Global Brand Teams YUL-LAB is a real-life lab for ad R&D, YUL-LAB helps CMOs discover innovative and cost-effective solutions for the new marketing reality and find reliable advertising benchmarks.

	10:00 am - 10:45 am	Advertising Week Bloomberg Market Leaders

	10:00 am - 12:00 pm	The Big Ad Gig Eight young advertising creatives will once again compete to win a 30-day paid freelance position at five of today's top advertising agencies, with the return of The Big Ad Gig.

	11:00 am - 11:45 am	Hello And Welcome To...Movefone's 20th Anniversary! For 20 years, Moviefone has been connecting movie lovers with the biggest blockbusters and stars in film through original videos, exclusive editorial coverage and the latest trailers and clips. Presented by AOL

	11:00 am - 11:45 am	Adobe Creative Collision Leading creatives on the challenge and opportunity of doing great work in a rapidly evolving digital world.

	11:00 am - 11:45 am	Global Trends in Creative Media Be inspired by the very best examples of creative media strategy from around the world. Presented by C Squared

	11:00 am - 11:45 am	The Comet Launch The Comet founder Tamara Conniff goes one-on-one wiht the iconic Cyndi Lauper.

	12:00 pm - 12:45 pm	MSNBC Cultural Barometers Leadership seminar on the cross-section and cross-over between advertising, media, technology and popular culture.

	12:00 pm - 12:45 pm	StrawberryFrog Presents: "Oi Brazil" Why It's Changing the World Of Advertising Peralta of StrawberryFrog Brazil and Suzana Apelbaum, ECD of StrawberryFrog New York say "Oi" and answer why Brazilians are blowing the world away with ideas and innovation

	12:00 pm - 12:45 pm	A Conversation About Music, Marketing and JetBlue Discover how JetBlue is elevating the traveling consumer experience with it's "Live from Terminal 5" music series. Presented by Superfly Marketing Group

	12:00 pm - 1:45 pm	ANA Socratic Debate A 90-minute, in-depth give and take on the current and future state of agency/client relations.

	12:00 pm - 2:00 pm	Bloomberg Leadership Lunch Bloomberg hosts an elite gathering celebrating Advertising Week and The Festival Of Media

	1:00 pm - 1:45 pm	Digital Influencers: The New Media Network An animated discussion on how brands are using digital influencers and social media to create buzz and raise awareness. Presented by Mekanism

	2:00 pm - 2:45 pm	USOC/IOC Seminar

	2:00 pm - 2:45 pm	Maximizing Consumer Engagement Through the Power of Multiple Screens Learn how two innovative brand marketers, Pepsi and TOMS Shoes, are using the unprecedented scope and depth of multi-screen campaigns to establish rich relationships with their consumer communities. Presented by Microsoft Advertising

	2:00 pm - 2:45 pm	This Is Contagious: A Crash Course In Contemporary Marketing Join Contagious' North American Editor, Nick Parish, as he showcases the most effective and innovative advertising from around the world, and the technologies that inform it. Presented by Contagious

	2:00 pm - 2:45 pm	Around The Dial: A Music Industry Roundtable The ultimate music industry roundtable. Music industry insiders on what is and should be happening uniting music and Madison Avenue.

	2:00 pm - 4:00 pm	Brand Value 2.0: The Best Global Brands 2010 After the great rise and fall, how have the world's most valuable brands prepared for what's to come? Join Interbrand and top marketers from 2010's Best Global Brands. Presented by Interbrand

	3:00 pm - 3:45 pm	Follow Me: The Search for the First MTV TJ Want to get your message out to fans? Step back and let them do the talking. Presented by MTV

	3:00 pm - 3:45 pm	Five For Five: New Yorkers Creating Change Through Ideas Five of New York's freshest thinkers each speak for five minutes about their distinct and lasting marks on the city's changing face. Presented by MDC Partners

	3:00 pm - 3:45 pm	TB, RTB, DSP, WFT: Is Everyone A Media Trader? What role do agency trading desks play inside and outside of their agencies? Do they connect or compete with ad networks, publishers and ad exchanges when trading digital media?

	3:00 pm - 5:00 pm	Judges Choices: Effie Winners That Stood Out And Why Effie winners represent ideas that worked. So which ones can we learn the most from? Effie Judges will present the case studies of their favorite winners.

	4:00 pm - 4:45 pm	Leading Edge Technologies 3.0 A forward-looking discussion with an eclectic gumbo of new media technology gurus.

	4:00 pm - 4:45 pm	NASCAR Seminar

	4:00 pm - 4:45 pm	Under the Tent: Inside the Cirque du Soleil Creative Process Daniel Lamarre, CEO, Cirque du Soleil leads a very special look under the tent at the Cirque creative process.

	4:00 pm - 4:45 pm	All-Star Crystal Ball Tech Seminar Join Todd Teresi, Quantcast's Chief Revenue Officer, as he engages with a panel of tech pundits, philosophers and entrepreneurs to discuss how to engage audiences. Presented by Quantcast

	4:00 pm - 4:45 pm	USA TODAY Pulse Of America: The Evolution Of Embedded Entertainment Marketing Taking a forward approach on the transformation of using simple brand inclusions in movies and television programs to the present day multi-faceted discipline.

	5:00 pm - 7:00 pm	The Pursuit Of Passion And Diversity In Advertising A film screening & discussion on the industry's greatest challenge. Presented by the 4A's & VCU Brandcenter

	5:00 pm - 7:00 pm	My Worst Day In Advertising Some of the most celebrated names in advertising will gather for an open mic Moth StorySLAM to share war stories and compete at the first annual storytelling contest. A Storytelling Contest Presented by Contagious Magazine, Organic Inc. and The Moth

	5:30 pm - 8:00 pm	AT&T Connects AT&T and The ADVERTISING Club host a nightly networking event.

	8:00 pm - 11:00 pm	Facebook Wrap Party A benefit for GeneratioNext An extraordinary night under the stars in Central Park, featuring a special live performance by Cirque du Soleil. In Partnership with Montreal.ad, Cirque du Soleil, and Moment Factory