7:45 am - 9:30 am	Media Insights Breakfast: Social, Local and Mobile - Igniting Innovation Moderator: Stuart Elliott, Advertising Columnist, The New York Times Panelists: Pepper A. Roukas, VP/Digital Brand & Social Media Development, American Express Shiv Singh, Head of Digital, Pepsi Barbara Williams, Mobile Marketing Global Practice Lead, Microsoft Presented by AWNY

	8:00 am - 9:30 am	Access to Adu-cation: The advertising industry’s role in the development of tomorrow’s business professional Adu-cation is a discussion about best practices supporting the critical partnership between private industry and education. In 2008 the advertising and media industry launched a partnership with the Department of Education to cultivate a diverse pipeline of talent leveraging its knowledge, influence and creativity to help prepare students compete in the 21st century. Join high-ranking industry professionals and well-respected educators in a dialogue on the impact the advertising and media industry has on education reform in the American public school system and its dramatic impact on business growth and sustainability. Time: Continental Breakfast/IAM Student Gallery Exhibit: 8:00 AM-8:30AM Panel Discussion: 8:30AM-9:30AM

	8:00 am - 5:00 pm	IAB MIXX Conference & Expo: Day 2 "What's the Story?" - Building Narrative in the Digital Age Contemporary storytelling - and storybuilding - are changing the world, impacting every dimension of our daily lives. Register now for MIXX 2011 to navigate the new science and art of building narrative in the digital age. Presented by Microsoft Advertising

	8:00 am - 5:00 pm	AMC - The Magazine Media Conference The Official Magazine Media Conference of Advertising Week, AMC is the premier industry gathering place for publishers, editors, marketers and advertisers to convene around the rapidly evolving magazine media landscape. Keynote and panel dialogues include creative solutions, sweeping developments in technology, advertising, the economy and politics, and how these changes impact magazine media. Tony Hsieh, CEO, Zappos Chris Perry, Vice President, U.S. Marketing, General Motors Jim Stengel, President/CEO, The Jim Stengel Company Aaron With, Co-Founder and ditor-in-Chief, Groupon George Stephanopoulos, News Anchor, ABC Presented by MPA - The Association of Magazine Media and ASME - American Society of Magazine Editors

	8:00 am - 7:00 pm	Where Are All the Black People? "Where Are All the Black People?" is a follow up to a successful panel held during the 2011 Creative Week in New York and moderated by Jeff Goodby and Jimmy Smith. Our aim is to provide concrete, real world solutions to the lack of diversity in advertising creative departments. Featuring: Rick Boyko, Director, VCU Brandcenter Jeff Goodby, Co-Chairman and Creative Director, GS&P Jimmy Smith, Group Creative Director, TBWA/CHIAT/DAY Jim Riswold, Instructor, W+K 12 Presented by The One Club

	8:30 am - 10:00 am	Advertising Week Leadership Breakfast Series: POWER OF THE PURSE Marketing the mother of all consumer groups - moms - is the subject of this special Women @ NBCU breakfast. Hosted by NBCU's Lauren Zalaznick Featuring: Bravo star Andy Cohen and New York icon, Sarah Jessica Parker Presented by: NBCU

	8:30 am - 10:00 am	Creativity in The Imagination Economy Breakfast Results of the first annual Allison & Partners “The C Factors” study, which surveyed leading C-class executives on the emergence of creativity as a business driver, will be unveiled and discussed. Moderator: Teressa Iezzi, Creativity Staff Editor, Fast Company Scott Allison, CEO and Co-founder, Allison & Partners Jeff Charney , CMO, Progressive Kitty Boone , Executive Director & Vice President, The Aspen Institute Jayne Wallace, Director of Corporate Communications, Virgin Mobile USA Jamal Henderson,Senior Brand Manager, PepsiCo Invitation Only Contact judy@allisonpr.com for more information.

	8:30 am - 11:00 am	Trust Forum III - The Great Privacy Debate: Social Media Fuels the Fire As people share more and more in their social networks, are they giving up their privacy or are we taking it? We're bringing together leaders who occupy the frontier of thinking about the business, cultural and ethical questions that emerge when consumers "get naked" in front of us. Join us around the fire. Featuring: Loreen Babcock, Chairman & CEO, Unit 7 Kevin Slavin, Social Media Entrepreneur; Chairman & Cofounder, Area/Code Chris Babel, CEO, TRUSTe Mike Dover, Coauthor, Wikibrands; Managing Partner, Socialstruct Advisory Group Steven Rosenbaum, Author Curation Nation; CEO, Magnify.net Presented by Unit 7 Presented by Unit 7

	9:00 am - 9:45 am	Hire Giants A panel of Ogilvy’s youngest talent takes on the industry in a frank and irreverent conversation about what inspires them today, why they chose advertising, why they stay in advertising and what they see for the future. Based on David Ogilvy’s famous quote: “If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants, ” the panel will be led by Ogilvy’s Chief Digital Officer Brandon Berger, Chief Marketing Officer Lauren Crampsie and Chief Creative Officer Steve Simpson who will engage Ogilvy’s young rising starts for an insider’s look at Gen Y. Presented by Ogilvy

	9:00 am - 9:45 am	The Agency Search Process A group of seasoned search consultants from Canada and the US give insights to agencies about the search process. Featuring: Joanne Davis, President, Joanne Davis Consulting, SCAN International (New York) Mona Goldstein, President, The Goldstein Group (Toronto) Judy Neer, President and Partner, Pile & Company (Boston) Ken Robinson, Co-Founder and Managing Director, Ark Advisors (New York) Moderator: Marc Lanouette, President, TANK Presented by Montreal.ad

	9:00 am - 9:45 am	Advertising Week Bloomberg Roundtable Top CEO's with a global view on technology, disruption and the new world order. Moderator: Felix Gillette, Writer, Bloomberg Businessweek Nick Brien, Chairman & CEO, McCann WorldGroup Don Coleman, President & CEO, Global Hue Maria Luisa Francoli, Global CEO, MPG John Partilla, COO, Dentsu Network West Mainardo DeNardis, Global CEO, OMD Christine Fruechte, President & CEO, Colle + McVoy

	9:30 am - 10:15 am	Where's the LGBT? Publicis Groupe & GLAAD are honored to host Advertising Week's premiere panel on the lesbian, gay, bisexual and transgendered (LGBT) consumer. A variety of panel participants will discuss a range of topics, including the lack of "beef" in mass market LGBT advertising and the NEW stats and buying power of the LGBT community. Past participants have included The New York Times, BRAVO TV, Microsoft, American Airlines, LOGO TV, Prime Access Inc. and many more. Join us and learn how to access the $800 billion dollar buying power of the LGBT market!" Presented by: GLAAD

	10:00 am - 10:45 am	Do Agencies Need to Think Like Tech Companies? Advertisers are entering a brave new world -- one where code is on par with content. More and more agencies are finding that they need to educate and cultivate a new breed of people who understand tech from a marketing and brand perspective, and who also have a consumer mindset. At the same time, agencies are adopting practices -- agile development and continuous deployment -- learned from the tech world. But should they really try this stuff at home? Allison Mooney, Head of Trends & Insights, Marketing, Google Jon Steinberg,President, BuzzFeed Paul Gunning, CEO, Tribal DDB Rei Inamoto, Chief Creative Officer, AKQA Henrik Werdelin, Partner, Prehype Presented by Tribal DDB & Google

	10:00 am - 10:45 am	Today's Marketing Reality: What's Old is New, What's Small is Big The daily interactions that people have with both friends and brands add up to meaningful impact. Facebook examines how marketers can better measure brand effectiveness in a world that is more social and connected. Featuring: Mark D’Arcy, Director of Global Creative Solutions David Fischer, VP of Advertising and Global Operations Presented by Facebook

	10:00 am - 10:45 am	Find Out Why Co- Can Generate More Business Opportunities Cirque du Soleil shares Reebok/JUKARI and Desigual case studies with Spain's co-society expert. Moderator: Lucy Stojak, HEC Montreal Marie-Josee Lamy, Cirque du Soleil Alfons Cornella, Infonomia, Barcelona, Spain Presented by Montreal.ad

	10:00 am - 11:00 am	4A'S COMPETITIVE EDGE SERIES- Saatch & Saatchi Saatchi & Saatchi shares its innovative, "Nothing Is Impossible" approach to attracting multicultural talent through its partnership with the Martha’s Vineyard African American Film Festival. Joining the discussion will be artist-in-residence and Festival Alum Bree Newsome who directed the short film WAKE. The session will also focus on the TV commercial production program Streetlights, the Commercial Diversity Initiative which Saatchi & Saatchi has supported for the past 12 years. Working with key clients such as GMI, Streetlights provides graduates with apprenticeships and credits. Mary Baglivo, CEO, NY, Chairman/CEO, Saatchi Americas Sheldon Levy, EVP, Deputy Dir. Broadcast, Saatchi

	10:30 am - 11:15 am	MMA Connected Leaders Forum Agency leaders in a free-wheeling discussion on the challenges and opportunities of mobile. Moderator: Michael J. Becker , Managing Director, North America Mobile Marketing Association Winston Binch, Partner/Chief Digital Officer Deutsch LA Marla Kaplowitz , President, US Client Service, MEC Marita Scarfi, CEO, Organic Chris Weil, Chairman & CEO, Momentum Worldwide

	11:00 am - 11:45 am	Making Online Ads The Topic Of Cocktail Party Conversations The early days of online advertising have focused on triggering immediate response and providing utility. UM, AOL, and the IPG Media Lab recently set to understand how new digital ad formats can effectively capture attention and seek emotional response. Come learn findings and best practices to get people to notice and care about your digital advertising. Brian Monahan, EVP; Managing Partner, Intelligence Practice, MAGNAGLOBAL Tim Castelli, SVP, East Sales, AOL Dawn Winchester, EVP, Chief Marketing Services Officer, R/GA Neville Manohar, Head of Digital Marketing, Credit Card & Analytics, Chrysler Group Jason Gole, VP, Digital Media Director, UM Presented by Universal McCann

	11:00 am - 11:45 am	CNBC Masters of Monetization Leading practitioners in the burgeoning arena of social media on the business of the business. Featuring: Tom Arrix, VP Sales, Facebook Lee Brown, SVP, Sales, Groupon Mike Gamson, SVP, Global Sales, LinkedIn Taylor Gray, VP Marketing & Social Media Strategy, Huffington Post Media Group Maria Mandel, VP, Marketing & Media Innovation, AT&T AdWorks Andy Wiedlin, Chief Revenue Officer, BuzzFeed

	11:00 am - 11:45 am	Fast Company Conversation Fast Company's Danielle Sacks goes one-on-one with Publicis Groupe Chairman & CEO, Maurice Levy, in this special Advertising Week exclusive.

	11:00 am - 12:00 pm	4A’S COMPETITIVE EDGE SERIES- Ogilvy OgilvyCULTURE is Ogilvy's approach to "The New General Market." Ogilvy's diverse talent and inclusive culture are key to providing this new approach to the marketplace. Through Ogilvy's employee networks, the disciplined cross-cultural approach and partners within the multicultural media, technology research industry, OgilvyCULTURE is providing break-through client solutions. Featuring: John Seifert, Chairman and CEO, Ogilvy & Mather NA Jeffrey Bowman, Practice Lead, OgilvyCULTURE

	11:00 am - 12:30 pm	Procurement - The Debate Continues Procurement can be a tremendous source of productivity, efficiency and opportunity for marketers. It can also be a source of consternation, aggravation and burned relationships for agencies. Procurement is the most provocative conversation we have in the marketing community. Pablo Carreno, Global Category Group Procurement Manager, Marketing, Nokia Tara Ennis, Marketing Services Procurement Dir, Johnson & Johnson Rob Guenette, CEO, TAXI Bill Koenigsberg, President, CEO, and Founder, Horizon Media Mark O’Brien, President, NA, DDB Worldwide Melissa Sassi, Director of Marketing Sourcing & Vendor Management, Blackrock Co-Moderators: Bill Duggan, Group EVP, ANA Bob Liodice, President & CEO, ANA Presented by the ANA

	11:30 am - 12:15 pm	The Shift – Is Mobile attracting traditional dollars the way digital has not? Senior leaders in the digital space who all share a unique perspective. They built digital from the ground up, and now are seeing their clients and brands succeeding in mobile. Some believe mobile will eclipse online, and be the core digital channel, to those who think mobile has a way to come. Speakers: Craig Atkinson, President, Chief Digital Officer, PHD Colleen Soriano, SVP, US Director of Digital Communications, UM Sean Finnegan, Partner, DMR Partners Amanda Richman, EVP, Managing Director of Digital, MediaVest Joel Lunenfeld, Director of Global Brand Strategy, Twitter Marcus Startzel, SVP, Sales, Millennial Media Presented by Millennial Media

	11:30 am - 3:00 pm	Best Place To Work Luncheon Best Places to Work honorees share stories about the culture they have created for their staffs as well as experts on the topics of workplace culture and talent from salaries, retention, recruitment and diversity. Presented by Ad Age

	12:00 pm - 12:45 pm	An Update From the Front Lines Leaders in government, business, technology, and consumer goods discuss social media strategy and how to get the best return on your investment. Moderator: Jon Erlichman Colin Westcott Pitt, VP Marketing, Dos Equis, Amstel Light, Newcastle Brown Ale Ethan McCarty, Global Leader Digital and Social Strategy, IBM George Gallate, Global Chairman, Euro RSCG 4D Kristin Frank, General Manager, MTV and VH1 Digital Jeff Brooks, CEO, Euro RSCG New York Diane Frankfenfield, SVP, Head of Marketing, OppenheimerFunds, Inc. Presented by Euro RSCG New York and Fast Company

	12:00 pm - 12:45 pm	Culture - The New Creative Brief As the paradigm shifts from "Multicultural Marketing" to "Marketing to a Multicultural Nation" smart marketers (and their agencies) are realizing that many brands can present a more cohesive brand message by using a single creative strategy across different audience segments Gustavo de Mello, SVP/Group Planning Director, DDB Chicago Luis Miguel Messianu, President/Chief Creative Officer, Alma Joan Dufresne, Senior Partner/Group Planning Director, Ogilvy & Mather Kim Bealle, Senior Director/Consumer Communications Group, Kraft Foods Beverages Antoinette Zel, CEO, La Comunidad Moderator: Rick Boyko, Director, VCU Brandcenter Presented by Univision

	12:00 pm - 12:45 pm	Solving the Cross-Platform Measurement Mystery Join CIMM as it examines the industry's cross-platform challenges, innovative measurement initiatives, and hosts a dynamic panel discussion with leading media industry executives as they debate key cross-platform measurement issues. Presenters: Jane Clarke, Managing Director, CIMM Jim Spaeth, CEO, Media Behavior Institute David Kohl, Advertising Sector Leader, M&E Advisory Practice, Ernst & Young Panelists: Moderator: Artie Bulgrin, SVP, Research + Analytics, ESPN Beth Uyenco, Global Research Director, Microsoft Kate Sirkin, EVP, Global Research, SMG Alan Wurtzel, President of Research, NBCU Presented by Coalition for Innovative Media Measurement

	12:00 pm - 1:00 pm	4A’S COMPETITIVE EDGE SERIES- ZenithOptimedia- The "ZenithOptimedia Credo" commits our agency to an extraordinary range of initiatives in talent, diversity and social responsibility. Some are based on proven activities, such as "ZO University" and "ZO Gives Back," while others are awe-inspiring including our association with Autism Speaks, "My Story," and "Live My Life." Tim Jones and Dave Ehlers discuss how the program has developed and the impact it has had on the agency's people and clients. Featuring: Tim Jones, CEO of North America Dave Ehlers, President of Optimedia

	1:00 pm - 1:45 pm	Making Measurement Make Sense Leading marketing, agency and publishing executives' update on the ecosystem-wide initiative launched jointly by the ANA, the 4As and the IAB. Moderators: Wenda Harris Millard, President and COO, MediaLink Sherrill Mane, Senior Vice President for Industry Services, IAB Deborah Wahl Meyer, Senior Vice President and Chief Marketing Officer, PulteGroup Bill Koenigsberg, CEO, Horizon Media Rob Norman, CEO, GroupM North America Barry Salzman, Head of Media and Platforms, Americas, Google Peter Naylor, Executive Vice President, Digital Media Sales, NBCUniversal

	1:00 pm - 1:45 pm	Silicon Valley, Hollywood, Madison Avenue and the use of virtual networks to spread influence The Internet has become a network of networks--where the individual increasingly has the power to rule. The use of these digital influencers is changing the very way ideas, brands and products are launched and spread today. Pioneering agency Mekanism and key power players including Film studio heads, Fortune 500 CMOs and Tech start-ups will lead a lively discussion on new ways of spreading your message. Moderator: Jason Harris, CEO, Mekanism Function (x), Pepsi, Relativity Media, Virgin Mobile Ron Faris, Head of Marketing, Virgin Mobile Jamal Henderson, Senior Brand Manager, Pepsi Co. Chris Stephenson, CMO, Function (x) Don Steele, EVP, MTV Networks Presented by: Mekanism

	1:00 pm - 2:00 pm	ANA/4A's Guidance for Agency Search ANA and 4A's have partnered to provide new guidance that can help marketers and agencies go through an effective search process and ultimately create a better working relationship. Moderator: Rupal Parekh, Agency Editor, Advertising Age Laurie Coots, Chief Marketing Officer,TBWA\Worldwide Diane Fannon, Principal, Brand Management, The Richards Group Dave Lubeck, EVP, Executive Director of Client Services, Bernstein-Rein Colleen Mascia, Senior Manager, Creative Agency Management, Pfizer Eve Reiter, VP, Marketing & Advertising Category Management and Agency Relations, American Express Leo Tighe, Group Marketing Manager, Central Marketing, Intuit

	1:00 pm - 4:00 pm	Advertising Week Data Congress: The Future of the Real Time Media Today's media landscape is rapidly evolving. This year's Data Congress advances 2011's theme of 'Insights to Action', Bill Maher style!, to tackle the industry's current focus on a media buying and selling process that's hyper powered by data. Carolyn Everson, VP Global Marketing Solutions, Facebook Brian O'Kelley, CEO, AppNexus Omar Tawakol, CEO, BlueKai Kurt Unkel, SVP, Vivaki Nerve Center Scott Spencer, Group Product Manager, Google Terence Kawaja, Founder/CEO, LUMA Partners- Moderator Mike Kelly, CEO, Weather Channel Wes Nichols, CEO, MarketShare Michael Learmonth, Digital Editor, AdAge - Guest Moderator Presented in partnership with LUMAPartners, an investment bank providing strategic advice to companies at the intersection of media and technology. Event sponsored by Quantcast.

	2:00 pm - 2:45 pm	The Transformed General Market, Part II The 2010 U.S. Census intensified the spotlight shining on the fact that the General Market as we knew it no longer exists. This phenomenon is changing the game definitively for marketing, commerce, and communications in this decade. Don't miss the second of a three-part Advertising Week series sharing realities, implications, and solutions from major brands, media and content producers in the general market. Moderator: Nat Ives, Ad Age Presented by The Vidal Partnership.

	2:00 pm - 2:45 pm	Playing the Symphony of Screens or Creating Cacophony? Designer and Researcher Bill Buxton believes we need to put a bullet in the words, "Digital Marketing" and advance our thinking to a new marketing mindset that plays around natural consumer experiences. Rather than beating the traditional drums like print, outdoor, broadcast, or the new-fangled trendy ones like mobile, slates, or the next hot gadget, marketers need to think about the ensemble of consumer experiences. We need to stop generating a cacophony of marketing messages, and start creating a concerto that follows consumer context. Bill Buxton, Principal Researcher, Microsoft Research, Author and Academy Award Winner Presented by Microsoft Advertising

	2:00 pm - 2:45 pm	Putting it Together: Collaboration in the Digital Age Collaboration in Action: Movies, Music and Sports 'Check-in' In only 2 years, San Francisco-based Foursquare has grown into the world's leading location-based, check-in social network. Foursquare has recently partnered with ESPN, MovieTickets.com, and Songkick to connect its more than 10 million users to hundreds of thousands of events at over 50,000 venues in real time. How social connections are redefining business collaboration, and address key questions surrounding the challenges of collaborating. Jonathan Crowley, Director of Media Partnerships, Foursquare Michael Cupo, Director, Business Development, Social Media, ESPN Moderator: Russ Sapienza, Sr Partner, PwC Presented by PricewaterhouseCoopers

	2:00 pm - 5:00 pm	An Uncommon Sense of the Consumer This unparalleled opportunity features a series of thought leadership presentations by leaders from the consumer and media worlds. Our lineup currently includes: Event Host: Matt O'Grady, EVP, Media Audience Measurement, Nielsen Cross Platform is the New Norm Presenter: Patricia McDonough, SVP Planning Policy & Analysis, Nielsen TV Viewers Get Social Presenter: Radha Subramanyam, SVP, Media Analytics, Nielsen Panelists: NM Incite, Bravo, Boxee, Facebook Women of Tomorrow Presenter: Sara Erichson, EVP, Client Solutions, Nielsen Panelists: Betsy Frank, Chief Research/Insights Officer, Time, Inc. Ellen Furuya, Sr. Dir. Insights, PepsiCo, Inc. Bob James, SVP, Estee Lauder Presented by Nielsen

	2:30 pm - 3:15 pm	Is Living Room Quality TV Coming Soon to Your Mobile Device? Mobile Digital Television is poised to make its first major consumer push this year. What does the advent of broadcast TV simulcast on a mobile device portend for broadcasters, advertisers and consumers? What opportunities will be made available to advertisers with a new audience in mobile viewers? Moderator: Abby Auerbach, EVP & CMO, TVB Colleen Brown, President & CEO, Fisher Communications; Chair Mobile 500 Alliance Erik Moreno, SVP Corp Development, Fox Networks Group; Co-GM, Mobile Content Venture Anne Schelle, Executive Director, OMVC Jeff Minsky, Director Emerging Media, OMD Ignition Factory Presented by TVB/OMVC

	3:00 pm - 3:45 pm	7X7 Saatchi & Saatchi presents an ideas showcase featuring 7 experts; 7 backgrounds; presenting for 7 minutes. Host: Conway Williamson, CCO,Saatchi & Saatchi NY Featuring: Reggie Watts, Comedian Jason Feifer, Senior Editor,Fast Company Matt VanHoven, Communications Dir., Skinny NYC Jess Greenwood, Director, Contagious Todd Green, Inventor, The Headblade Presented by: Saatchi

	3:00 pm - 3:45 pm	Political Advertising: The Changing Landscape With a Presidential Election on the horizon, the convergence of technology & political campaigns has redefined the path to the White House. Moderator: Errol Louis, Host of Inside City Hall, NY1 Panelists: Rob Collins, Purple Strategies Joan Hogan Gillman , Executive Vice President, Time Warner Cable, Inc. and President, Time Warner Cable Media Catherine “Kiki” McLean, Senior Partner, Global Head of Public Affairs Managing Director, Porter Novelli Public Services, Washington, D.C. Kyle Roberts, President, Smart Media Group Eric Sedler, ASGK Public Strategies Presented by Time Warner Cable Media

	3:00 pm - 5:00 pm	The Big Ad Gig is Back tFor the third year in a row, the award winning, Big Ad Gig event is back. For eight aspiring creatives, October 4th will mark a historic moment in their career timeline. Live at the New York Times Headquarters, they'll compete to win one of five 30-day paid freelance positions at Atmosphere Proximity, Facebook, Crispin Porter + Bogusky, Ogilvy or The Martin Agency. RSVP: thebigadgig@gmail.com Limited seats, reserve early.

	3:30 pm - 4:15 pm	Advertising Week New York City Game Changers Moderator: Hon. Katherine Oliver, Commissioner, NYC Mayor’s Office of Media and Entertainment Featuring: Al Dejewski, Senior Vice President, Global Marketing, Specific Media / MySpace Richard Shea, Founder & CEO, Major League Eating Greg McCastle, President, AT&T AdWorks Russell Wallach, President, National Alliances, Live Nation Skip Brand, CEO, Martini Media Val DiFebo, CEO, Deutsch New York

	4:00 pm - 4:45 pm	Connecting With Consumers Anytime, Anywhere Gaming dominates consumers’ time spent on mobile and social platforms. Electronic Arts is a leader in bringing premium game experiences to these new phones, tablets and Facebook with cross platform titles like The Sims, FIFA and others...Come learn how marketers are jumping on the scale and engagement possibilities of the new gaming frontiers to build positive, dynamic and lasting relationships with their most connected and passionate consumers. Peter Moore, COO, Electronic Arts Dave Madden, Senior Vice President, Electronic Arts Emily Steel, Reporter, The Wall Street Journal, Moderator Aaron D. Crandall, Senior Brand Building Manager, Unilever Presented by Electronic Arts

	4:30 pm - 5:15 pm	MSNBC Visionaries This dynamic group of industry leaders have all made their mark by staying ahead of the curve and instinctively gravitating to "what's next" before it has arrived for the rest of us. Greg Coleman, President, Criteo Matt Freeman, Vice Chairman & Global Chief Innovation Officer, McCann Erickson Rosemarie Ryan, Co-CEO, Co-Collective Bill Tucker, CEO, Mediavest James Woodland, SVP, Media Operations and New Ventures, Communications Media, Inc. Susan Gianinno, Chairman & CEO, Publicis Worldwide in the USA Presented by: MSNBC

	5:00 pm - 5:45 pm	Real Moms with Real Power: A Real Conversation Moms make most of the purchase decisions in the household. They do most of their shopping locally. And they heavily influence the consumption habits of their neighbors and broader social sphere. What makes moms click? Go beyond the metrics and join Patch for a conversation with real moms from across the country and other industry leaders who are engaging this highly valuable demographic through local content and national conversations. Featuring: Jim Norton, SVP, AOL Alisa Volkman, Co-publisher & VP, Babble Ann Lundberg, EVP, CafeMom Rachel Fishman, Editorial Director, Digital Content, Strategy & Design, The Parenting Group Presented by AOL

	5:00 pm - 7:00 pm	Radio Mercury Awards Celebrating its 20th Anniversary, the Radio Mercury Awards is the only major awards competition solely devoted to Radio creative, topped off by the highly coveted $100,000 Best of Show Award. This year’s event features on-air radio personalities including Steve Harvey and Matt Pinfield.

	5:30 pm - 6:15 pm	The New York Times CEO Forum New York Times Media Columnist David Carr leads a discussion of top agency and media brass on the convergence of communications & technology and impacts on consumer behavior and content consumption. Featuring: John Adams, Chairman & CEO, The Martin Agency Cesar Conde, President, Univision Networks Lee Doyle, CEO, North America, MEC Greg Schaefer, President & CEO, NCC Media Christine Freuchte, CEO, Colle + McVoy Mike Sheldon, CEO, Deutsch LA

	5:30 pm - 8:00 pm	AT&T ADWORKS Connects AT&T Adworks and The ADVERTISING Club of New York host a nightly networking event.

	6:00 pm - 7:30 pm	AMC - Private Cocktail Event Exclusively for attendees of AMC, the Official Magazine Media Conference of Advertising Week, this private cocktail event will include a special guest performance. Presented by MPA - The Association of Magazine Media and ASME - American Society of Magazine Editors.

	7:30 pm - 11:00 pm	The GLAAD Amplifier Awards The GLAAD Amplifier Awards bring corporate, advertising, marketing and public relations leaders together to celebrate fair, accurate and inclusive representations of the LGBT community. As an official program of Advertising Week in New York City, the GLAAD Amplifier Awards are the premiere LGBT networking event celebrating groundbreaking work in LGBT-inclusive advertising. The Awards include a Luxury Auction, Celebrity Reception, Inspirational Awards and DJ after party, with light food and hosted reception bar. Presented by GLAAD

	7:30 pm - 11:30 pm	IAB MIXX Awards Gala The international IAB MIXX Awards honors the teams and talent that push interactive advertising to new levels - celebrating creatives, brands, and publishers for unprecedented work in the interactive arena and elevating the creative and metric standards of the medium.

	8:00 pm - 11:00 pm	SAY Media Battle of the Ad Bands A star-studded industry music competition. Get Tickets. Moderator: John McCarus, SVP, Group Director, Digitas Jane Pratt, editor-in-chief, xoJane Sophia Rossi, Producer & Co-founder, HelloGiggles Michael Leger, Chief Engagement Officer, Starcom MediaVest Group Esohe Omoruyi, Asst VP, Digital Media Investment, L'Oreal

	10:00 pm - 12:00 pm	An Evening with Leon Black Curb Your Enthusiasm star, JB Smoove, perhaps best known as Larry David’s roommate, makes a very special appearance in character at Advertising Week. Presented by: NCC Media