EVENTS CALENDAR

	7:45 am - 9:30 am	AWNY: Boardroom Breakfast Featuring: Michael Mendenhall, SVP/CMO, Hewlett-Packard

	8:00 am - 10:45 am	Advertising Week Leadership Breakfast Series: Future Of Media Forum Mediapost's Future of Media Forum brings to life Media magazine's annual "Future of Media" issue by gathering together prominent executives form all sides of the media business. In partnership with Mediapost

	8:00 am - 2:00 pm	Diversity Achievement and Mosaic Awards & Forum The Diversity Achievement and Mosaic Awards recognize successful multicultural marketing and diversity efforts. Presented by the AAF

	8:00 am - 5:00 pm	Eighth Annual Hispanic Television Summit The signature event for Hispanic television with a focus on revenues generated from advertising, pay TV fees and content. Oscar De La Hoya will receive the coveted Lifetime Achievement Award. Presented by Broadcasting & Cable Multichannel News

	8:30 am - 12:00 pm	Fast Company Leadership Summit Uniting business leaders who are encouraging innovation and risk-taking despite a challenging environment.

	9:00 am - 11:45 am	Evolution Or Extinction: How Will Print And Radio Make The Transition To Digital? In a media landscape where traditional media forms are forced to reinvent themselves or perish, three are on the brink of evolution or extinction. Presented by TargetCast tcm In Partnership with the Paley Center for Media

	9:00 am - 1:00 pm	Advertising Week Data Congress Embracing the connected consumer is the focal point of this in-depth look at the burgeoning digitally driven data ecosystem. Presented in Partnership with The Nielsen Company and PricewaterhouseCoopers

	9:30 am - 12:00 pm	ARF: Social Media Council-Is Social Media Everything? Learn how social media is becoming richer and more interactive on four screens - web, mobile, TV, and Digital Out of Home - and engaging people where they are.

	11:00 am - 11:45 am	Content, So What? What Actually Drives Content Consumption And Why You Should Care Everybody in online media seems to be talking about content. The same questions keep coming up: Do authorship and originality really matter? Why do users choose one brand of content over another? Presented by AOL

	12:00 pm - 1:00 pm	USA TODAY PULSE OF AMERICA: Cannes Lions International Advertising Festival and Young Lions Winners Showcase USA TODAY presents a unique showcase of the 2010 winners selected at the 57th annual Cannes Lions Advertising Festival.

	12:00 pm - 1:45 pm	Mobilizing Communities In Times Of Crisis: What's Your Plan? A panel of thought leaders moderated by CNN anchor Anderson Cooper. Presented by The Ad Council and Google

	2:00 pm - 2:45 pm	Navigating the Future of Digital Marketing How can advertisers navigate the new landscape and make technological innovations work for them in creating a compelling connection with their audience and leveraging creative across multiple screens Presented by Microsoft Advertising

	2:00 pm - 2:45 pm	Digital Publishing In The Age Of Engagement Advertisers want more than just ad impressions. Leading publishers are mining audience insights, social tools and deep content integration to connect brands with their audiences. Presented by Adweek

	2:00 pm - 4:45 pm	Evolution Or Revolution: Digital Changes Everything A deep dive into the influence and impact of digital technology on the conent landscape and creative canvas. Presented in Partnership with Yahoo!, Contagious, and the Paley Center for Media

	2:00 pm - 5:00 pm	Advertising Futures Studen Presentations In Partnership with The ADVERTISING Club, Ad Council, Adobe, AOL, The New York Times, VCU Brandcenter and Virtual Enterprises.

	2:30 pm - 4:30 pm	ARF: People Council - Lesbial Gay Bisexual Transgender How do marketers put a value on the size of the consumer opportunity? How do marketers effectively communicate with this audience? And how can marketers evaluate the ROI of their marketing investment?

	2:30 pm - 7:00 pm	Social Media (For Adults) What the rise of social media means for marketers. Presented by The Huffington Post

	3:00 pm - 3:45 pm	Rebranding On A Local Scale: A Case Study The art of rebranding on a local scale as seen through the eyes of Goldman Sachs. Presented by MDC Partners

	3:00 pm - 3:45 pm	Beyond The Glass Ceiling Content and engagement are the anchors of this unique, special gathering.

	4:00 pm - 4:45 pm	USA TODAY PULSE OF AMERICA: 2010 Midterm Election Multi-Media Advertising A panel event with a spirited critique of advertising for the 2010 midterm election ads and a look at the degree to which these ads use national figures like Obama, Palin, and Pelosi.

	4:00 pm - 4:45 pm	Adobe 21st Century Creatives Rising above in the creative arena in an analog world gone digital.

	4:00 pm - 4:45 pm	Clear Channel Conversation How innovative marketing can measurably address the growing issue of hunger in America.

	5:00 pm - 5:45 pm	Competitive Edge With The Olympic Brand Olympic sponsors share success stories about the power of the Olympic Rings. United States Olympic Committee CMO, Lisa Baird, moderates a discussion.

	5:00 pm - 5:45 pm	Times Talks This special Advertising Week edition features a one-on-one conversation with legendary film director and screenwriter Oliver Stone. Interviewed by NY Times columnist, David Carr.

	5:30 pm - 8:00 pm	AT&T Connects AT&T and The Mobile Marketing Association host a nightly networking event.

	6:30 pm - 10:00 pm	2nd Annual GLAAD Media Awards in Advertising The GLAAD Media Awards in Advertising honors individuals and projects in the adverrtising and marketing industries for their fair, accurate and inclusive representations. Presented by Omnicom Group, Publicis Groupe, and Rokk Vodka

	8:00 pm - 11:00 pm	Microsoft Live! Microsoft Advertising presents LCD Soundsystem