EVENTS CALENDAR

	7:45 am - 9:30 am	AWNY: Master Class Rosemarie Ryan, President, JWT North America Gayle Troberman, General Manager, Advertising, MSN Microsoft Presented by Advertising Women of New York

	8:00 am - 10:45 am	The Future of Media Forum: Super Delegates Breakfast Spend the morning with experts as they travel to the future and review where media is headed in 5, 10, and 15 years from now. Presented in Partnership with MediaPost

	8:00 am - 2:00 pm	AAF 2009 Diversity Achievement and Mosaic Awards & Forum A diversity and multicultural event which provides a platform for corporate leaders to candidly address current issues facing the advertising industry, particularly within the areas of diversity.

	8:30 am - 10:45 am	Advertising Week Climate Change Symposium A unique three-part seminar on the current and future state of climate change. Featuring special presentations by IAA, OgilvyEarth & Saatchi & Saatchi S /Fast Company. Presented by Aegis Media & Clownfish

	8:30 am - 1:00 pm	Apps for Brands Join Advertising Age and Appolicious for a half-day of panels and discussions with key marketers and developers behind some of the best brand-oriented apps to learn just how they found success. Presented by Ad Age and Appolicious

	9:30 am - 12:00 pm	ARF: Engagement Council Engagement Moves Forward: New Case Studies and Evidence

	11:00 am - 11:45 am	Traditional Journalism in the New Digital World Join top journalists to discuss the newsroom of the future. Presented by AOL

	11:00 am - 11:45 am	Social Media, Social Change Join the Ad Council and Google for an exploration of how innovative thinkers have harnessed the power of social media in the name of community action. Presented by Ad Council and Google

	12:00 pm - 12:45 pm	Panasonic Ideas for Life Series: Feeding America Executives from leading global brands converge to discuss how innovative cause marketing campaigns can spotlight the urgent issue of hunger in America.

	12:00 pm - 12:45 pm	The New Mad Men: How Familiar Agencies Are Writing a New Business Model for a New Ad World. Maria Luisa Francoli, CEO, MPG Byron Lewis, CEO, Uniworld Bob Lord, CEO, Razorfish Nigel Morris, CEO, Aegis Media Lori Senecal, Pres. & CEO, KBS+P Chris Weil, CEO, Momentum Presented by BusinessWeek

	1:00 pm - 1:45 pm	Easy to Assemble - A Nexus Conversation As the second season of Ileana Douglas' witty satire, "Easy to Assemble" nears airing, join Ileana and her colleagues for a detailed discussion of how the show developed.

	1:00 pm - 3:30 pm	ARF: Social Media Council The ARF launches its new Social Media Council with a panel of industry experts explaining how social media creates convergence among the advertising, marketing, public relations and consumer insights.

	1:00 pm - 7:00 pm	The Seventh Annual Hispanic Television Summit Signature event for those involved with Hispanic television, featuring leading executives as panelists and speakers from networks, pay TV, agencies, production companies and advertisers. Presented by Multichannel News

	2:00 pm - 2:45 pm	Nexus Conversation An inside look at the art, and business of branded entertainment. Featuring the creator of NBC's "Heroes".

	2:00 pm - 2:45 pm	Social Networking 2.0: Brands Get in the Game Come hear how two mega-brands are testing technologies alongside Microsoft to make Social Networking 2.0 a powerful brand asset.

	2:00 pm - 2:45 pm	Animation & Advertising Exploring the current and future state of animation, storytelling and visual effects. Presented by Mediatavern

	2:00 pm - 5:00 pm	Advertising Futures Student Presentations Presented in Partnership with AOL, Adobe, The New York Times and the VCU Brandcenter

	3:00 pm - 3:45 pm	Premium Online Content: to Pay or Not to Pay? That is the Question A discussion on the direction of and questions facing premium content online. Moderated by Tracy Dolgin, President and CEO, YES Network Including: Charlie Rutman Presented by YES Network

	3:00 pm - 3:45 pm	The Digital Talent and Leadership Dilemma Do we have to change the way we educate the digital leaders of the future? A panel of digital marketing, education, and business leaders offer their perspectives on the issue. Presented by MDC Partners

	3:00 pm - 3:45 pm	PPAI: Creativity in Motion Want to be a buzz generator, problem solver, inventor? No matter the event, product or company, learn from a pro how to create original promotions that capture and hold your audience’s attention. Presented by PPAI

	3:00 pm - 5:00 pm	NEXUS Nexus NYC introduces the managers of major brands to established TV and digital content producers — an innovative conduit for the creation of branded entertainment. A special Partnership with the New York Television Festival.

	4:00 pm - 4:45 pm	USA TODAY Pulse of America Series - – Goodness Required: Authentically Linking Social Issues with Corporate and Brand Strategy Featuring Carol Cone, Chairman & Founder, Cone Inc., with introductions by Lori Erdos, Vice President, Advertising, USA TODAY

	4:00 pm - 4:45 pm	Kodak Image Makers: Creatives Cutting edge creatives on digital. Conor Brady, Organic Sophie Kelly, Strawberry Frog Marc Lucas, Razorfish Benjamin Palmer, The Barbarian Group Tor Myrhen, Grey NY

	4:00 pm - 4:45 pm	DMA: Business Accounted For - A Chaotic Conversation The solution is accountability. Advertising Age columnist Bob Garfield and panel talk data and analytics. Understand your audiences and the methods to reach them.

	5:00 pm - 5:30 pm	Bright (Camera) Lights, Big City NYC Mayor's Office of Film, Theatre and Broadcasting Commissioner Katherine Oliver leads a special seminar with a surprise guest film maker and examine what goes into making a film in NYC.

	5:30 pm - 8:00 pm	AT&T Connects Advertising Week Co-Chairs, Chuck Porter and Linda Sawyer, and members of the Advertising Week Board host a nightly networking event. Open to all Delegates.

	6:00 pm - 9:00 pm	Creative Media Awards MEDIA Magazine will award advertisers and their agencies for the years most creative and innovative media campaigns. Winners in 17 categories will be honored.

	6:15 pm - 9:30 pm	Mediabistro's A New Age of Advertising Learn about trends in multimedia marketing with innovators from McCann Erickson, the Rubicon Project, MagicBullet Media, and Mojiva.

	7:00 pm - 10:00 pm	Microsoft Texas Hold'em Invitational Industry leaders in a Texas Hold'em showdown at the venerable Friars Club, the cradle of American Comedy.

	8:00 pm - 10:30 pm	New York Television Festival Primetime Screening The fourth annual NYTVF Primetime screening series presents sneak previews of the fall's hottest new shows for press, industry and fans.

	10:00 pm - 11:00 pm	Advertising Week Unchained Live stand-up comedy from the fabled Frank Sinatra Room at the Friars Club, the cradle of American Comedy. Featuring comedian Colin Kane. Presented by Microsoft Advertising