If your brand is not playing in live experience you are doing something wrong. It has been proven that modern day consumers value experiences over products - these are critical components of brand engagement offering education and interaction with products. Events must be immersive, innovative and strategic based on your marketing goals. These live experiences result in a brand affinity - a loyalty from customers that they reflect on fondly. Experiences are the currency of this generation and this panel will show you how to get rich.
Presented with
Speakers
Richard Shea
President & Co-founder
Shea Communications & Major League Eating
Ed Horne
President
Endeavor Global Marketing
Raymond Leon Roker
Vice President of AEG Studios
AEG
Entertainers