From leveraging mobile data to visual detection on out of home screens, programmatic to real time ad serving the level of innovation in out of home today is staggering. Key stakeholders in the Out of Home industry discuss new technologies and capabilities designed to increase marketers’ ROI.
What You'll Learn from This Session...
How brands can be smarter about their Digital Out-of-Home strategy, using it to connect with the right consumers
How using location data can enhance a DOOH campaign
How DOOH can be bought programmatically
Managing Partner Los Angeles Office and Chair, Advertising & Digital Media Industry Group
Michelman & Robinson
VP, Group Partner, Digital Investment & Innovation