In this session...
Where do content and commerce intersect? How do great ads become great content across every platform? Consumers expect more from brands, and the tools available to marketers - data, ad innovation, technology - are more powerful than ever. What’s holding advertisers back from driving brand love and their bottom line? In this session, successful brands will share what they’re doing to achieve both through smarter data and better storytelling.
What You'll Learn from This Session...
- How premium content can be used to build your brand
- Find out where content and commerce intersect
- Learn how great ads become great content
- Learn how to drive brand love and your bottom line
- How smarter data and better storytelling can build your brand