Ads and artist. Brands and music. Same goals. Different agendas. No longer is music just a possession. Music is an experience. Music is an interaction online. Music is part of life events through various technologies and captures 35.5 hours of one’s time per week. The question arises how do brands use music and why don’t brands use music more? Join Kenny Ochoa (http://quiver.la/), Joe Belliotti and special guests as they aim to find out.
What You'll Learn from This Session...
If you’re a brand you should be asking yourself how do I start?
How do I shape ideas so they add value to the brand, the artist and the fans?
How do I get my maximum value out of a music asset or partnership?
How to navigate the complex and fragmented world of music?
Director, Entertainment Marketing
CMO & Head of Digital Strategy
President & Publisher
SVP, Creative Content and Licensing