In this session...

The insights and opportunities of data targeting and specification have allowed for brands and marketers to predict their consumers behaviors and interests. The insights and effectiveness of data optimization has become the core focus of organizations. From the starting point of a defined goal of ROI, brands are able to engage with consumers at each touchpoint on their path to purchase, with the intention of transactional results. This panel of “future tellers” will speak to the power they hold, the responsibilities and actions required of this power and what advances are to come.

Presented with


Speakers

Laura Petrecca Writer, Editor, Content Consultant
Randall Beard Group President, Advertisers Cardlytics
Aimee Irwin Vice President of Strategy Experian
Rohini Sen Data Sciences Client Lead Wavemaker

Event Details

Event Type Seminar

Related Topic Area  Tech   Business 

Similar Interests  AI   Data   Entrepreneurship 

Track  Measurement 

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