In this session...

Media companies are all trying to figure out what the seismic shifts happening in media and culture creatively means for their premium content brands, putting in practice new ways at harnessing and utilizing data – for everything from content creation, personalized content experiences, OTT viewing features and more. This panel will discuss these developments and what’s on the horizon of this brave new data-informed world of creativity.

For even the most voracious consumers of media, there is an overwhelming amount of choice available for one’s time and attention. More scripted television is being produced than can be watched. Round-the-clock breaking news is now the new norm. And, fans are just as intrigued with what athletes do during their downtime as at the height of the actual season. These media brands have been on the frontlines of figuring out what all of these seismic shifts in media and culture creatively means for their premium content brands, putting in practice new ways at harnessing and utilizing data – for everything from content creation, personalized content experiences, OTT viewing features and more. This panel will discuss these developments and what’s on the horizon of this brave new data-informed world of creativity.

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What You'll Learn from This Session...

  1. What have been some of the big shifts happening in media and culture affecting the industry?
  2. How are media companies identifying these trends and what data-informed practices are they putting in place to do so?
  3. How are media companies using data in new ways for content creation, personalization, marketing, distribution and so on?

Speakers

Jesse Redniss EVP, Data Strategy, & Product Innovation Turner
Robin Garfield Senior Vice President of Research and Scheduling CNN
Puja Vohra EVP Marketing and Digital truTV
Katy Mollica Vice President, Corporate Partnerships Turner Sports

Event Details

Event Type Seminar

Related Topic Area  Tech   Culture 

Similar Interests  Data   Sports 

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