In this session...

As consumer behavior continuously evolves and the media landscape is increasingly fragmented, understanding effectiveness has become the highest priority for marketers. The key to unlocking the secrets of effectiveness is measurement. This panel of leading measurement experts will explore how they have embraced a culture of learning and through the use of incrementality measurement unlocked growth across their businesses.

Speakers

Brad Smallwood VP, Marketing Science Facebook
Tony Flanery-Rye Sr. Director of Growth Analytics ebay
Matthew Gerrie Sr. Director of Marketing Science & Communications Booking.com
Alok Gupta Director of Data Science & Head of Marketing Science Lyft
Allison Schiff Senior Editor AdExchanger

Event Details

Event Type Seminar

Related Topic Area  Tech 

Similar Interests  Data 

Track  Measurement 

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