In this session...
In 2017 The Atlantic launched the platform “Question Your Answers” to encourage audiences to challenge their certainties. The centerpiece was a wildly successful short film starring Michael K. Williams. This year, HBO partnered with The Atlantic to vastly expand the platform with a series of short films, the first featuring Jeffrey Wright pondering the question: “Should I be scared?” The Atlantic, HBO, and Wieden+Kennedy will detail the collaboration and how partners can find natural synergies.
The partnership arrives at a moment of great debate as brands look to enter the cultural conversation. So what can others take away from this collaboration? How can partners find natural synergies — in this case, both brands felt the urgency of addressing our increasingly polarized climate — while each lending a unique perspective to a story? What value can a 161-year-old legacy publisher bring to an entertainment powerhouse like HBO, and vice versa? These answers and more in a panel featuring The Atlantic, HBO and Wieden+Kennedy.
What You'll Learn from This Session...
- How brands can partner to find natural synergies, while each lending a unique perspective to a story.
- An inside look at the creative process behind this film series.
- What can others take away from this collaboration and apply to their own creative marketing work.