In this session...
Today’s consumer is faced with a multitude of choices across the board from where they shop
and dine, to how they watch content. All with preferences changing and evolving at high speed. Brands in turn are racing to capture and express the latest trends to meet the needs of the new generation. In this session, Tastemade and Subway will explore how they are leveraging consumer trends and insights to drive innovation in new ways including global food innovation pipeline and points of cultural connection.
What You'll Learn from This Session...
- The Millennial generation has changed the game and the ways in which businesses develop, package, and market products and services.
- Data can be used in a variety of ways including content development and product / service innovation.
- Traditional media + brand relationships can move beyond traditional means to inspire product innovation and disruption.