In this session...
Many publishers & tech providers are taking what they’ve learned in the past 3 years from display header bidding and trying to plug those practises into header bidding for video. That’s just not going to work.
Tal Almany from SpotX, will highlight the complexities of video & why they warrant an entirely different strategic approach for everything from optimisation, monetisation to containers, data and safety controls to improve the bottom line.
Jason Denny, General Manager at NewsCorp and SpotX's Country Manager ANZ, Christopher Blok will finish off the session with a short fireside chat to better understand the complexities, insights and perspective from a media owner like NewsCorp.
What You'll Learn from This Session...
- Why your approach to video needs to be different to that of display and the impact it could be having on your business.
- Container Strategies, Latency Issues
- Data and Security Strategies
- Local publisher perspective and insights - From Jason Denny, NewsCrop