Tracks Venues

In this session...

Australia's leading commercial broadcasters reveal how the industry is collaborating to make TV more accountable, more measurable, more data-led and easier to buy.

Four senior network executives will share TV's future plans with advertisers and agencies. These developments have been in progress for more than 18 months and will future proof TV across three of the key interest areas for marketers and their agency partners - measurement, trading and data. View Less

What You'll Learn from This Session...

  1. Brand new news about how TV is becoming easier to buy
  2. An understanding of how TV measurement is evolving to meet advertisers needs and reflect viewers' changing habits
  3. Insights into how TV will allow more precise audience targeting

Presented with


Speakers

Nicola Lewis Chief Investment Officer GroupM
Kurt Burnette Event Director, Olympic, Paralympic and Commonwealth Games, and Chief Revenue Officer Seven West Media
Mark Frain CEO MCN
Rod Prosser Executive General Manager - Revenue and Client Partnerships Network Ten
Michael Stephenson Chief Sales Officer Nine
Kim Portrate CEO ThinkTV

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Tech   Business   Culture 

Similar Interests  Content   Video   Transparency   Entertainment 

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