Toby Dewar has over 20 years of experience working within leading Australian Marketing teams and for major local Media agencies.
Currently Toby is the Head of Media, Digital and Social for Westpac Group - across Westpac, St George, Bank of Melbourne, Bank SA, RAMS and BT - connecting data inspired, innovative and immersive plans to drive business growth.
Over the past 2 years Toby has taken the lead in developing a new dedicated agency for Westpac in Media Lab, creating a more transparent and data led model that shapes Westpac’s Media investment. Additionally, Toby has played a lead role in developing and implementing a bespoke Westpac training program with Professor Mark Ritson, focused on driving transformation and growth across the marketing team.
Previous to his role at Westpac, Toby was the General Manager of CMO Transformation at Telstra responsible for the implementation of a world-class marketing training program in partnership with the UNSW AGSM and IBM.
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