Ken Roberts opened the Forethought doors and solved he first client change in July 1994. He has since led Forethought to be ranked the most commercially effective and innovative marketing science consultancy in Australia. From his Melbourne and New York offices he has pioneered the application of advanced analytics and implicit measurement of emotion.
Ken has conducted studies on behalf of Tennis Australia, The Australian Football League, Cricket Australia, Racing Victoria and Victorian Racing Club.
Ken Roberts Job Title CEO & Founder Company FORETHOUGHT RESEARCH