Tracks Venues

In this session...

In an age where voice is fast becoming the chosen way for consumers to interact with brands, now is the time to create your suite of sonic brand assets. In this session, Matt will cover audio's unique relationship with the brain, as well as audio logo creation and best practice - based on learnings gathered through partnerships with global audio bench-marking leaders Veritonic, and implicit response experts Cloud Army.

What You'll Learn from This Session...

  1. Audio has a unique relationship with the brain.
  2. Audio is an ideal branding medium, but to do that an audio logo is ideal
  3. Audio logos are not hard to create if you follow best practice principles.

Presented with


Matt Dickson National Head of Creativity - The Studio at SCA SCA

Event Details

Event Type Discover Talks

Related Topic Area  Creativity & Arts 

Similar Interests  Storytelling   Content   Design   Production 

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