Tracks Venues

In this session...

If you follow the industry narrative, you’d be forgiven for thinking that media planning is simply a case of applying the works of Byron Sharp or Binet and Field, combined with some precisely-targeted programmatic activity.

Far from it - this session explores some underexposed but essential aspects of media planning and strategy that are crucial considerations across Australia in 2019. View Less

What You'll Learn from This Session...

  1. Understand how growth through media can come from unexpected places
  2. Some exciting examples of growth based planning from across ANZ
  3. Help people be agile as the industry evolves

Presented with


Mike Deane Chief Strategy Officer MediaCom

Event Details

Event Type Seminar

Related Topic Area  Tech   Business 

Similar Interests  Programmatic   Data   Agency 

Track  Brand Builders 

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