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In this session...

It is one of the first studies of its kind anywhere in the world measuring the distance between what we say to ourselves, each other and the nation, versus what we really think. What are our secrets and what are our lies? What are the public values reported? Or the private truths that are hidden? The study explores several myths that have long existed about the rules of marketing, and we'll be using that as the basis to make several new marketing recommendations from our Play-Book.

Presented with


Rose Herceg Chief Strategy Officer WPP AUNZ

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Tech   Business 

Similar Interests  Storytelling   Data   Transparency 

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