The Attention Economy – Being Heard, Staying Heard
Wednesday, 31 July at 12:00 PM
Mi3 Stage @ Big Top Lower Foyer
In this session...
The CMO’s of this world will never have had more voices to compete (brands and channels) with to get their brands out there. But consumers are ridiculously distracted and there’s no going back. What strategies can be deployed to really gain and retain consumers’ attention? Is it all about segmenting and precision targeting? Is it about a far more fundamental focus on the trends that truly resonate with consumers? What role should trending topics play?