In this session...
To succeed, marketers need to deliver growth. But what are the strategies delivering maximum growth for companies? In an Australian first, LinkedIn managing director, Matt Tindale, will reveal new econometric research on how best to drive growth in B2B. This research comes from Les Binet and Peter Field, the “godfathers of marketing effectiveness” whose seminal report “The Long and the Short of It” has transformed the way companies market.
LinkedIn has commissioned the first ever B2B cut of the world renowned IPA data set and we look forward to sharing this at Advertising Week APAC.
What You'll Learn from This Session...
- Key principles on how to drive growth in B2B
- Myth busting the argument around Brand vs Demand
- How to balance the budget in a B2B vs B2C environment