Tracks Venues

In this session...

Presented by Initiative. This breakfast will discuss and debate how a new generation is transforming the Australian sporting landscape by forging through the hyper-macho traditions and destigmatising mental illness. We’ll evaluate the impact of this cultural shockwave and how brands can or should participate in the conversation.
Open to Platinum & Super Delegates + By Invitation
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What You'll Learn from This Session...

  1. How Australia’s heritage of masculinity, augmented by media and advertising, created a landscape that has stigmatised mental health issues in sport.
  2. How did professional sports become a microcosm of the mental illness epidemic.
  3. How brands can play more of a support role for players and administrators of Sports codes.

Presented with


Jason Maggs Global Head of Good and Senior Director, Strategy Initiative
Matt Butterworth Mental Health Manager Australian Institute of Sport
Andrew Howie Head of Brand and Advertising Amazon Australia
Joe Daniher Professional AFL Player for Essendon Football Club
Shaun Edwards Former professional AFL player for Essendon & Giants

Event Details

Event Type Networking Events

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