Tracks Venues

In this session...

Today’s marketers are being presented with a difficult challenge: how to deliver personalised, data-driven campaigns while respecting users’ privacy. In this session, top Australian brands will share how they are navigating the journey towards digital marketing maturity in a privacy-first world. Hear how focusing on technology, data and organisational change can responsibly deliver effective relevant, and meaningful marketing and build user trust.

What You'll Learn from This Session...

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Presented with


Speakers

Katherine Perfect Head of Industry, Google Marketing Platforms Google
Mick Armstrong Head of Digital and Data Samsung Australia
Melissa George Digital Media Manager GSK Australia
Mark Thiele Head of Marketing Automation & Media Suncorp Group
Michelle McGrath Co-founder and CEO Lens 10

Event Details

Event Type Seminar

Related Topic Area  Tech   Business 

Similar Interests  Data   Native Ads   Agency   Transparency 

Track  Mar Tech 

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