Tracks Venues

In this session...

While we know that people are changing the devices they are using to consume media, this series will explore what changes there have (and haven’t) been in the type of content that they are consuming. Join us while we explore opportunities in unexpected places and link it back to how marketers can use digital advertising investment to build their businesses. This session will focus on how consumers are engaging online with shopping and loyalty programs.

What You'll Learn from This Session...

  1. New audience opportunities for marketers
  2. People are consuming a wide range of digital content
  3. FInd out how digital ad investment can build your brand

Presented with


Speakers

Gai Le Roy CEO IAB Australia

Event Details

Event Type Discover Talks

Related Topic Area  Creativity & Arts   Tech   Business 

Similar Interests  Content   Design   Mobile   Native Ads   Agency 

Track  Future of Media 

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