While we know that people are changing the devices they are using to consume media, this series will explore what changes there have (and haven’t) been in the type of content that they are consuming. Join us while we explore opportunities in unexpected places and link it back to how marketers can use digital advertising investment to build their businesses. This session will focus on how consumers are engaging online with shopping and loyalty programs.
What You'll Learn from This Session...
New audience opportunities for marketers
People are consuming a wide range of digital content
FInd out how digital ad investment can build your brand