Tracks Venues

In this session...

We are witnessing a shift in device centric targeting to human targeting - putting the focus on human behaviour, inspiration and emotions. It is no longer just about meeting targeting demands, but about striking emotional chords and effectively resonating with your consumers - the humans. This panel will explore this concept of how to unfold your data, utilising it effectively to communicate with your core demographics and their passions while driving ROI.

Presented with


Speakers

Clinton O’Connor Sales Director, Asia Pacific CNN
Jane Eastgate Chief Data and Analytics Officer Foxtel
Josh Loh Assistant Editor Marketing Magazine
Venessa Hunt GroupM Digital Strategy and Investment Officer

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Tech   Business 

Similar Interests  Content   AI   Data   Native Ads   Agency   Entrepreneurship 

Track  Mar Tech 

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