Initiative

Initiative is a full service global media agency within IPG Mediabrands, the global media arm of Interpublic Group (NYSE: IPG). At Initiative, we understand that advertising avoidance behavior will continue to spread, fueled by new technologies and platforms. This means brands must find new ways to connect with audiences through culture. We pride ourselves in being the premiere culturally-focused media agency with a radical creative streak. Operating in over 80 countries, Initiative employs 3,200 of the smartest and most diverse talent in the industry. With almost $16 billion in global billings annually, Initiative services numerous best-in-class clients such as LEGO, Merck, Unilever and Carlsberg.

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