With 10 years of experience in culture, innovation and communications strategy, Jason brings a special talent to solving business challenges through creativity and culture. He has led strategy for clients in highly competitive marketing sectors including QSR, Retail, Non-For-Profits, Auto and Banking.
Jason led the global strategy for Converse at Initiative based in New York. His experience working with a world leader in youth culture has given him expert knowledge of how popular culture and cool is created in the new world of media.
Jason holds dual roles – Senior Strategist and Global Head of Good, with a focus on creating positive social change for our clients and our pro-bono, non-for profit clients. Jason recently led the USA launch of AIME Mentoring which saw 3,500 US college students apply to be AIME mentors. He continues to volunteer as AIME’s Global Strategy and Communications Lead.
Jason Maggs Job Title Global Head of Good and Senior Director, Strategy Company INITIATIVE