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In this session...

Changes in consumers' search behavior are leading to more micro-moments, thus exerting an influence on the value of search ads, a marketing tool resulting from these changes.
Some companies ahead of the curve that have noticed this are already experimenting with utilizing digital ads in the realm of branding.
In this session, we will share real-world cases and suggest that the value of search ads does not end with conversion.

Presented with


Speakers

Eunsoon Cho Manager, Media/Digital Marketing, Marketing Division Johnson & Johnson K.K. Consumer Company
Tsubasa Tada Marketing Research Manager, Market Insights Google Japan

Event Details

Event Type Seminar

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