In this session...
These are truly exciting times for marketers. The social web is growing exponentially with branded videos becoming more prominent in Japan. In 2015 alone, there was a 57.1% increase in the number of branded social videos in the country with views rising from 674 million to 805 million.
The Japanese ad market is evolving and there has never been a better time for marketers to learn how to maximize the impact of social. This is where social video - videos designed to be spread and be shared on social media - can be the catalyst.
Join Unruly to learn:
-The “dos and don’ts” of online video
-How to build a model for online video strategy in Japan, from content creation and distribution through to KPI setting and measurement
-How to create content that causes people to laugh out loud, tingle with anticipation or feel the hairs on the back of their neck stand on end
We will take you on a rollercoaster ride through key video trends for 2016 and how these will affect the Japanese ad market in its evolution to a bespoke digital video market
Using its unique data set of 2 trillion video views, ground-breaking research from the world’s leading academics and consumer insight, we will show you how data and science can build the model for digital video in the Japanese market, from content creation and distribution through to KPI setting and measurement.