Owning the Micro-Moments in Retail Space - The Nature of New Retail-Brand Collaborations
Tuesday, 31 May at 4:40 PM
A-2: Creativity Stage
In this session...
As has been the case for a long time, stores are a critical location for marketing carried out to clarify the purchasing intents of consumers. In those stores we decipher those intents and take the appropriates action to provide appealing offers or experiences. We shall look at the present and future of store designs that make use of micro-moments in order to see the implications for brands and redefine how they collaborate with stores.