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In this session...

The media environment is rapidly changing everyday and it is becoming the norm to get information across multi-screens including tv, computers and smartphones which greatly impacts the data that needs to be created for marketing purposes. As advanced marketing needs such as cross device, integration of mass media and digital media and real time arise, it is unclear if advertisements have been utilizing this at the fullest and being as effective as it can be. In this session, we will go over the challenges of integrated marketing and its future development.

Presented with


Speakers

Takeshi Amano Senior Manager, Marketing Division Research & Analysis Marketing Solutions Company Yahoo Japan Corporation
Masuhiro Ohori CEO Handy Marketing Inc.
Sadanori Shibata CMO Handy Marketing Inc.
Yu Kataoka Director Data Management Platform Department Data Driven Media Marketing Business Division Hakuhodo DY Media Partners Inc

Event Details

Event Type Seminar

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