Tracks Venues

In this session...

The arrival of the smartphone brought an end to the golden age of mass advertising. No longer are advertisements being viewed according to corporate plans; the tables have been turned, and consumers have regained the upper hand. They choose the information they want to access, and when.

Smartphones are the new vehicle: they represent modern life, and are the gateway to consumers. In this seminar, the very definition of “advertising” will be reconsidered in the context of modern life.

Presented with


Speakers

Shintaro Tabata Senior Vice President, Head of Corporate Sales LINE Corporation
Hideto Fujino President and Representative Director Chief Investment Officer Rheos Capital Works
Daisuke Iwase President & COO LIFENET INSURANCE COMPANY

Event Details

Event Type Seminar

Track  Mobile 

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