In this session...
The amount of video consumers view online has grown exponentially due to the spread of smartphones. And yet more changes are coming to those viewing behaviors. Accordingly, there are more cases of companies in recent years utilizing video for marketing, but we have only just begun to use it with a clear idea of consumers' interests, specific needs and their video viewing environments.
In this session, we will consider companies that are practicing marketing with an understanding of micro-moments, as well as the utilization of video in the mobile age.