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In this session...

Big data and the technologies that analyze and organize it have huge potential to revolutionize marketing, advertising, and the way we advance social innovation. With cognitive technologies, IBM is at the forefront of exploration into cognitive systems and their growing role in decision-making. Paul Yonamine, Country General Manager and President, IBM Japan, and Jon Robison, Vice President, Marketing & Communications, IBM Japan, will discuss the future of data-driven marketing in the cognitive era.

Presented with


Jon Robison Chief Marketing Officer IBM Japan
Paul Yonamine President IBM Japan

Event Details

Event Type Seminar

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