In this session...
If you want to know what the future of marketing looks like, look East to Asia -- not to the West. Asian consumers' intense use of mobile has created new rules for marketers and, with them, new opportunities. Recent advances are making the mobile experience even faster, simpler and all-encompassing. Smart marketers in Asia are already operating in this new reality;
they have moved beyond a "mobile strategy" to spending their time building new, richer relationships with customers, in ways that were simply unthinkable before the smartphone and that also suggest how technology will evolve beyond it.