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In this session...

The research and development of Deep Learning led to the progress of Artificial Intelligence (AI), and while research shows that there are some concerns about humans losing their jobs, the area of digital marketing that pairs data and AI is rapidly evolving. This seminar will feature case studies of collaborations between Dentsu and Data Artist, a company known for cutting-edge AI technology, to demonstrate the use of digital marketing pairing data and AI in campaigns and its positive effect on conversion rates.

There will also be an introduction of the potential of the next-generation digital marketing that not only can apply AI to forecast future demands but also create new demands by combining ad technology to future forecasting. View Less

Presented with


Speakers

Satoru Yamamoto CEO Data Artist Inc.
Hisashi Matsunaga Director, Marketing Intelligence Development Dept., Integrated Digital Marketing Div. Dentsu Inc.

Event Details

Event Type Seminar

Track  Agency 

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