Clearly we are squarely in the mobile era. Saturation of devices is no longer in question and human behavior increasingly manifests itself into this new mold in new and exciting ways. Advertising technology is scrambling to crack the code on the best ways to target and present. While mobile is mainstay advertising on mobile is still in an awkward stage. Identity, format, cross device and context permeate the conversation about effectively campaigning to the mobile audience yet very little has been labeled sacred in terms of standards. While the channels and in points for advertising are beginning to define themselves, most advertising experiences on phones still feel clunky, immature or intrusive. Opinions toward the best practices and emerging trends in reaching the mobile customer are often polarized and bold in their argument. The average marketer knows their budgets need to dramatically shift to mobile yet it isn’t clear to most of them how to execute in the space. Measurement, attribution, and KPI’s define themselves very differently compared to desktop and other familiar channels.
Mobile ad tech is working to ease transitions and make the process of shifting dollars to mobile easier for advertisers but it is the brands that take the leap regardless of their comfort level that will differentiate themselves and help shape the evolving landscape of mobile marketing and advertising.
Do you feel mobile advertising is clearly understood? What is the best way to go all in on mobile and effectively meet your advertising goals? The Mobile Track, promises to include some of the most debated and memorable points of interest.